{"id":14127,"date":"2021-01-06T14:50:45","date_gmt":"2021-01-06T13:50:45","guid":{"rendered":"https:\/\/inboundcph.dk\/lead-scoring\/"},"modified":"2024-04-25T06:50:52","modified_gmt":"2024-04-25T05:50:52","slug":"-90","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/lead-scoring\/","title":{"rendered":"Lead scoring"},"content":{"rendered":"

What is lead scoring?<\/h2>\n

Lead scoring is a way to measure where your customers are in the customer journey. The leads you get through different activities accumulate points based on their behavior, you can acquire your leads through different activities, you can read more about lead generation here.<\/a> Lead scoring can show how motivated a lead is to buy and what the lead is interested in. Lead scoring is a systematic way of calculating what information leads need, and when, in order for your company to be top of mind when the customer is making a decision.<\/p>\n

Lead scoring is an important process that helps your sales and marketing team prioritize leads, treat the specific lead in the right way, and increase the number of leads that end up becoming convert<\/a> to a customer.<\/p>\n

How companies choose to assign a value, or score, to their leads often differs from company to company. However, the most common way is to use data from previous leads to create the value system.<\/p>\n

\n

How do I give my leads value?<\/h2>\n

How do you do this? First, you look at your contacts who became customers to see what they have in common. Then you look at the attributes of your contacts who did not become customers. Once you've looked at the historical data from both sides, you can decide which attributes should be weighted heavily based on how likely it is to indicate that someone is a good fit for your product and could convert to become a paying customer.<\/p>\n

\n

What matters most?<\/h2>\n

How do you know which data matters most - Should you find out by talking to your sales team? Should you interview your customers? Should you dive into your data and create a few reports?<\/p>\n

If you're thinking along these lines, you're not wrong, because you should actually combine all three. Your sales team, your customers and your analytics will help you gather enough information to assess which content is most valuable in converting your leads into customers and help you incorporate certain points into certain offers, emails etc.<\/p>\n

\n

Lead scoring - continuous update<\/h2>\n

Once you've set up your lead scoring system, many people unfortunately forget to optimize it. This is a big mistake, because just as you optimize your marketing activities, you should also update your lead scoring system. Of course, you can choose to sit back and let it run, but continuous analysis and optimization of your criteria and values is important.<\/p>\n

If your leads are generally bad, consider increasing the lead score value for when a lead is hot, and conversely lower the lead score value if your leads are generally good. In addition, you should also analyze your leads to find similarities between.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er lead scoring? Lead scoring er en m\u00e5de at m\u00e5le hvor dine kunder er i kunderejsen. De leads du f\u00e5r gennem forskellige aktiviteter opsamler point baseret p\u00e5 deres adf\u00e6rd, du kan anskaffe dine leads gennem forskellige aktiviteter, du kan l\u00e6se mere om leadgenerering her. Dermed kan en lead scoring vise hvor motiveret et lead […]<\/p>\n","protected":false},"author":1,"featured_media":15149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-14127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation_cat"],"acf":{"form":false,"post_short_description":"N\u00e5r f\u00f8rst du begynder at indsamle leads, er det vigtigt at vide hvilke kundeemner som er mest varme, samt hvad du skal arbejde med for at g\u00f8re din virksomhed endnu mere attraktiv for kundeemnet. Det kan lead scoring hj\u00e6lpe dig med.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nLead scoring | Hvad er lead scoring? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Lead scoring er et pointbaseret system til at vurdere, hvor varme e-mail marketing leads er \u2013 dvs. hvor tilb\u00f8jelige de er til at k\u00f8be af dig.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-90\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead scoring\" \/>\n<meta property=\"og:description\" content=\"Lead scoring er et pointbaseret system til at vurdere, hvor varme e-mail marketing leads er \u2013 dvs. hvor tilb\u00f8jelige de er til at k\u00f8be af dig.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/en\/-90\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-06T13:50:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T05:50:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-oeverst-paa-google-11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/ledande-poangsattning\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/ledande-poangsattning\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"Lead scoring\",\"datePublished\":\"2021-01-06T13:50:45+00:00\",\"dateModified\":\"2024-04-25T05:50:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/ledande-poangsattning\\\/\"},\"wordCount\":513,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/ledande-poangsattning\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-oeverst-paa-google-11.jpg\",\"articleSection\":[\"Marketing automation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/ledande-poangsattning\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/ledande-poangsattning\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/ledande-poangsattning\\\/\",\"name\":\"Lead scoring | Hvad er lead scoring? 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