{"id":14126,"date":"2021-01-06T14:45:04","date_gmt":"2021-01-06T13:45:04","guid":{"rendered":"https:\/\/inboundcph.dk\/lead-nurturing\/"},"modified":"2024-04-25T06:51:38","modified_gmt":"2024-04-25T05:51:38","slug":"-89","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/lead-nurturing\/","title":{"rendered":"Lead nurturing"},"content":{"rendered":"

What is lead nurturing?<\/h2>\n

The definition of lead nurturing is really quite simple, it's about developing relationships with your leads<\/a> and nurture them through the buying process.<\/p>\n

That's the short version of course, because there's a lot more to it than that, so let's go into a little more detail.<\/p>\n

It's often the case that at least half of the leads in a company database are not yet ready to buy anything. Regardless of how you got your lead, whether it was by giving them a free guide, through a webinar you held or some other activity, there are hundreds of ways to generate leads. At the end of the day, the fact is that just because they gave you their information doesn't mean they're ready to give you their money. If you expect them to, it's naive and can actually lead to them rejecting you before you even get a proper chance.<\/p>\n

\n

Lead nurturing - what you need to do<\/h2>\n

Your leads are valuable, so take care of them - one way to do this is through lead nurturing! Your leads want information. They don't want to feel pressured into pulling out their wallet before they're ready! If you push them, you risk losing them forever.<\/p>\n

When you first contact a lead, instead of going straight to the point, just take a softer approach. Few leads will be excited by a phone call from you saying, \"Hey look at these great products we have! Buy something! \" Not to mention none.<\/p>\n

No, instead, you should take a more humble and attentive approach. Instead, you should send them your marketing material that gets them interested in what your company does and why they might want to work with you. It's important to know where your leads are in the buying process so you send them relevant, targeted content and not content that will scare them away because they simply aren't far enough down the sales funnel.<\/p>\n

\n

Why is lead nurturing important?<\/h2>\n

You cannot go directly from lead generation<\/a> to conversion<\/a>. That's simply not how it works,\u00a0unfortunately<\/em>..<\/p>\n

Lead nurturing is a far more sustainable strategy, not to mention the financial benefits. Studies have shown that companies that actively work with lead nurturing achieve up to 50% more sales at 33% lower costs. So the return on investment is much better when the marketing team works on lead nurturing before the sales team gets their hands on it.<\/p>\n

This is why lead nurturing is so incredibly important to include in your strategy. The time it takes to nurture your leads is nothing compared to the ROI you will see because of it.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er lead nurturing? Definition for lead nurturing er egentlig ret simpelthen, det handler nemlig om at udvikle relationer til dine leads og pleje dem gennem k\u00f8bsprocessen. Det er selvsagt den korte version, for der er meget mere i det end som s\u00e5, s\u00e5 lad os g\u00e5 lidt mere i detaljer. Ofte er det s\u00e5dan, […]<\/p>\n","protected":false},"author":1,"featured_media":15134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-14126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation_cat"],"acf":{"form":false,"post_short_description":"Er lead nurturing et nyt begreb for dig? S\u00e5 l\u00e6s med, det er nemlig meget vigtigt at arbejde med lead nurturing, n\u00e5r du \u00f8nsker at modne et lead. Ved at pleje et lead, kan du for\u00f8ge chancen for at dit lead bliver til en betalende kunde.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nLead nurturing | Hvad er lead nurturing? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Er lead nurturing et nyt begreb for dig? 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