{"id":14124,"date":"2019-01-06T14:26:59","date_gmt":"2019-01-06T13:26:59","guid":{"rendered":"https:\/\/inboundcph.dk\/google-shopping-feed\/"},"modified":"2024-04-26T04:38:01","modified_gmt":"2024-04-26T03:38:01","slug":"-88","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/google-shopping-feed\/","title":{"rendered":"Google Shopping Feed"},"content":{"rendered":"

How Google Shopping Ads work<\/h2>\n

To start somewhere, Google Shopping Ads is a good place to start. Before we move on to Google Shopping Feed, you need to know what Google Shopping Ads are.<\/p>\n

Google Shopping Ads allows the products you sell on your webshop to appear as an ad in Google's search results. Google Shopping is put in contact with your webshop through a product feed so that Google can manually update new products, sold out items, discounted prices, etc,<\/p>\n

In order for Google to display your products, you need to create a file with information about your webshop's products. The file that needs to be created is called a product feed and is used to forward all your webshop product information to Google Shopping.<\/p>\n

Google Shopping Ads doesn't work like Google Ads<\/a>This is because you can't choose which searches your ads will appear on, Google decides that. Google does this by scanning your product information and then, based on your bid and keyword relevance, chooses which keywords\/search terms your shopping ad will appear on.<\/p>\n

\n

How to display Google Shopping Ads<\/h2>\n

Not sure if you've come across a Google Shopping Ad or what one looks like? Then here's an example. Google Shopping Ads are characterized by the fact that they are ads where both images and price are included, and the ads are placed at the top or right side of the search result, it's not something you can decide yourself. These ads appear at the same time as regular Google Ads, so it's possible to run both, which also gives you a great competitive advantage as you are more visible.<\/p>\n

\"\"<\/p>\n

\n

Google Shopping Feed<\/h2>\n

Now that you have an understanding of Google Shopping Ads, you need to know something about your Google Shopping Feed. In order to run Google Shopping Ads, you need a data feed, and when we talk about Google Shopping, we often use the term Google Shopping Feed, or just Shopping Feed.<\/p>\n

In order for Google to display your products, your feed must contain all necessary data such as title, price, availability (in stock\/out of stock), link to the product, link to the image of the product, etc.<\/p>\n

What attributes a Product Feed should contain is something that Google has very specific rules for, if your products do not meet all the criteria, they will not be shown as a Google Shopping Ad. Creating a Google Shopping Feed is very technical and requires knowledge of web development, so if you don't have this knowledge, it's a good idea to ally yourself with a skilled developer.<\/p>","protected":false},"excerpt":{"rendered":"

S\u00e5dan fungerer Google Shopping Ads For at starte et sted er Google Shopping Ads et godt sted. F\u00f8r vi g\u00e5r videre til Google Shopping Feed, skal du vide hvad Google Shopping Ads er. Google Shopping Ads tillader, at de produkter du s\u00e6lger p\u00e5 din webshop bliver vist som en annonce i Googles s\u00f8geresultater. Google Shopping […]<\/p>\n","protected":false},"author":1,"featured_media":15084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-14124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads_cat"],"acf":{"form":false,"post_short_description":"Ved en Google s\u00f8gning efter et specifikt produkt, er det muligt at f\u00e5 \u00f8je p\u00e5 en s\u00e6rlig annonceform, hvor der b\u00e5de findes billeder af produktet, titel og pris p\u00e5 den specifikke vare. F\u00f8rhen blev denne form for annonce betegnet som PLA (Product Listing Ads), men i dag omtales de blot som Google Shopping Ads, eller Google Shopping annoncer.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nGoogle Shopping Feed | Hvad er det? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Find viden om fakta om Google Shopping Feed, der er en uundv\u00e6rlig del af dine Google Shopping-annoncekampagner. 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