{"id":14118,"date":"2019-01-06T13:42:28","date_gmt":"2019-01-06T12:42:28","guid":{"rendered":"https:\/\/inboundcph.dk\/google-merchant-center\/"},"modified":"2024-04-26T04:38:54","modified_gmt":"2024-04-26T03:38:54","slug":"-86","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/google-merchant-center\/","title":{"rendered":"Google Merchant Center"},"content":{"rendered":"

What is Google Merchant Center?<\/h2>\n

Google Shopping<\/a> allows millions of customers to browse, compare and buy products online. This feature helps businesses reach more consumers and increase product sales.<\/p>\n

To get the most out of Google Shopping and get optimal results in terms of clicks and conversions<\/a>e-commerce companies and digital marketers need to use two platforms:<\/p>\n

Google Ads Manager: <\/strong>
\nWhich is where online stores and digital marketers manage and build all their Shopping campaigns. It allows them to monitor ad budgets and bids while optimizing campaigns using the performance insights available in their Ads Manager account.<\/p>\n

Google Merchant Center:\u00a0 <\/strong><\/p>\n

Google Merchant Center is the place where businesses have their 'Google Shopping feed'. This feed will contain all the products that the business sells. Attributes can include fields such as GTINs\/EANs, price, color, material description and title, etc.<\/p>\n

\n

Specification requirements for Google Merchant Center<\/h2>\n

If you want to use Google Merchant Center and Google Shopping, you need to format your product data by following Google's feed requirements when sending your product feed to your Google Merchant Center.<\/p>\n

It's important to make sure that you find design guidelines that clarify how the data will be used so that Google can understand it thoroughly. While you may find it redundant to read the specification requirements thoroughly, it can be useful to do so to get an understanding of what kind of information you will get out of it.<\/p>\n

\n

Google Shopping feed optimization<\/h2>\n

For online stores selling goods on Google Shopping, the fastest way to increase CTR and conversions with minimal effort is to focus on structuring and optimizing your Merchant Center feed.<\/p>\n

You may have an effective bidding strategy, but is your feed poorly structured or optimized? Then there's a good chance you won't see the results you want.<\/p>\n

Did you know that Google Shopping ads can actually give you 26% better conversion rates at 23% lower cost per click (or CPC) compared to traditional text-based ads, but they need to be optimized properly.<\/strong><\/p>\n

Once you have submitted your feed to Google Shopping, these products will appear when a customer uses Google to search for a product, if they search for one of the products you sell. The products can appear on the main Google page or under the \"Shopping\" tab.<\/p>\n

If you really want to take advantage of this, taking the time to accurately define and describe the products in your Google Shopping feed is time well spent. This will help potential customers searching for your products to find your products more easily.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er Google Merchant Center? Google Shopping giver millioner af kunder mulighed for at gennemse, sammenligne og k\u00f8be produkter online. Funktionen hj\u00e6lper alts\u00e5 virksomheder, med at n\u00e5 ud til flere forbrugere og \u00f8ge salget af produkter. For at f\u00e5 mest muligt ud af Google Shopping og f\u00e5 optimale resultater i form af klik og konverteringer, […]<\/p>\n","protected":false},"author":1,"featured_media":15060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-14118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads_cat"],"acf":{"form":false,"post_short_description":"Google Merchant Center er en digital platform, hvor online virksomheder uploader produktdata, der fremmer Google Shopping-annoncer (tidligere produktannoncer). Inden for Merchant Center giver du ogs\u00e5 oplysninger om din e-handel virksomhed, forsendelse mv.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nGoogle Merchant Center | Tips og tricks \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Google Merchant Center er en digital platform, hvor virksomheder uploader produktdata, der fremmer Google Shopping-annoncer. 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