{"id":14115,"date":"2019-01-06T12:52:24","date_gmt":"2019-01-06T11:52:24","guid":{"rendered":"https:\/\/inboundcph.dk\/aabningsrate\/"},"modified":"2024-04-26T04:39:32","modified_gmt":"2024-04-26T03:39:32","slug":"-84","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/aabningsrate\/","title":{"rendered":"Opening rate"},"content":{"rendered":"

What is an open rate?<\/h2>\n

Once you start dealing with email marketing<\/a>Your open rate is something you want to think a lot about, work on and try to improve. The open rate is the percentage of subscribers who choose to open a particular email out of your total number of subscribers who received the email.<\/p>\n

Many marketers pay a lot of attention to their open rate, maybe even a little too much. They do this to see how many people actually read their email and from there determine how successful the email was.<\/p>\n

Work on your open rate<\/h3>\n

While open rates are important when it comes to email marketing, be careful not to be blinded by one number. Instead, consider multiple metrics and think about your goals.<\/p>\n

Over time, you should also look at how your open rate is improving (or deteriorating). This will give you a better understanding of how often people want emails from you. From this data, you can also better determine what type of content is most interesting to your recipients.<\/p>\n

So - are you sending the right content to the most interested segment? Are you sending too often? Are you sending too infrequently? You should also test your email subject lines and preheader text to increase the chances of a higher open rate.<\/p>\n

The point of this monitoring is to ultimately ensure that you are following best practice principles in email marketing. It's also about making sure you're sending high-quality content to the real segments <\/strong>of subscribers and improve your open rate over time. This leads to a more engaged audience that is invested in your brand, which is better than spending large amounts of time on a subject line that will only lead to a (maybe) higher open rate for that one email blast.<\/p>\n

\n

Average opening rate<\/h2>\n

So at the end of the day, what is an average open rate and why is it important? An average open rate is a measure of how many email recipients open an email in relation to the total number of emails delivered within a campaign. You can of course choose to calculate it yourself, but typically you can also access this metric through the reporting features of your email service provider.<\/p>\n

Otherwise, first subtract the total bounced emails from the total delivered emails to determine your open rate. Then divide this number by the total opened emails. An average email open rate can vary depending on the industry; a generally accepted open rate for an email campaign is 15%-25%.<\/p>\n

However, there is a difference between lists, because as the list of email recipients increases, the open rate tends to decrease. Smaller lists are often more engaged, which is also seen when it comes to niches. They also experience higher open rates than emails on broader topics.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er en \u00e5bningsrate? N\u00e5r f\u00f8rst du begynder at besk\u00e6ftige dig med e-mail marketing, er din \u00e5bningsrate noget du vil t\u00e6nke meget over, arbejde med og fors\u00f8ge at forbedre. \u00c5bningsraten er nemlig den procentdel af abonnenter, som v\u00e6lger at \u00e5bne en bestemt e-mail, ud af dit samlede antal abonnenter, som har modtaget mailen. Rigtig mange […]<\/p>\n","protected":false},"author":1,"featured_media":15601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-14115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing_cat"],"acf":{"form":false,"post_short_description":"\u00c5bningsrate et ord du h\u00f8jst sandsynligt er blevet bekendt med, hvis du arbejder med e-mail marketing. Er du helt ny, g\u00f8r du klogt i at blive fortrolig med dette term ift. hvad en gennemsnitlig \u00e5bningsrate er mv.","post_authors":[13297],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\n\u00c5bningsrate | Hvad er en \u00e5bningsrate? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"\u00c5bningsraten er den procentdel af abonnenter, som v\u00e6lger at \u00e5bne en e-mail, ud af dit samlede antal abonnenter. 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