{"id":14110,"date":"2019-01-06T10:27:36","date_gmt":"2019-01-06T09:27:36","guid":{"rendered":"https:\/\/inboundcph.dk\/quality-score\/"},"modified":"2024-04-26T04:41:53","modified_gmt":"2024-04-26T03:41:53","slug":"-80","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/quality-score\/","title":{"rendered":"Quality Score"},"content":{"rendered":"<h2>What is Quality Score?<\/h2>\n<p>Your Quality Score is Google's assessment of the quality and relevance of both your keywords and your Google Ads ads themselves. It is used to determine your cost per click (<a href=\"\/en\/viden\/-23\/\">CPC<\/a>) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on several factors, such as:<\/p>\n<ul>\n<li>Your click-through rate (<a href=\"\/en\/viden\/\/\">CTR<\/a>)<\/li>\n<li>The relevance of each keyword to its ad group<\/li>\n<li>Din <a href=\"\/en\/viden\/-47\/\">landing pages<\/a> quality and relevance<\/li>\n<li>The relevance of your ad text.<\/li>\n<li>The historical performance of your Google Ads ads<\/li>\n<\/ul>\n<p>These are the main components that make up your Quality Score. It's important to emphasize that no one outside of Google knows exactly how much each factor makes up in the algorithm for the score, but we do know that click-through rate is the most important component. When more people see your ad and click on it, it's a strong indication to Google that your ads are relevant and useful to users. That's what Google rewards you with:<\/p>\n<ul>\n<li>Higher ad rankings<\/li>\n<li>Lower costs<\/li>\n<\/ul>\n<hr \/>\n<h2>Benefits of improving your Quality Score<\/h2>\n<p>By analyzing thousands of PPC accounts, it can be deduced that your Quality Score has a direct correlation with your success in Google Ads. By optimizing your Quality Score, you can get a higher return on investment (<a href=\"\/en\/viden\/-73\/\">ROI<\/a>). That's because higher quality scores correlate with lower cost per conversion! Cost per conversion is different from cost per click.<\/p>\n<p>The cost per conversion is not how much you pay for each click, but how much you pay when someone takes an action you want them to take, such as downloading your free e-book or signing up for your newsletter. Since each click does not generally end in a conversion, the price per conversion is generally higher than the price per click.<\/p>\n<hr \/>\n<h2>How to strengthen your Quality Score<\/h2>\n<p>Since your Quality Score, as mentioned earlier, determines where and how often your ads are shown, it is important to increase your Quality Score by working consistently with your account. This can be achieved by focusing on the following areas:<\/p>\n<p><strong>Keyword research<\/strong> - You can discover new and highly relevant keywords to add to your campaigns. Including opportunities for long tail keywords that can contribute to your overall traffic. Read more about <a href=\"\/en\/viden\/\/\">keyword analysis<\/a>.<\/p>\n<p><strong>Organizing keywords <\/strong>- Split your keywords into groups that can be more effectively linked to individual ad campaigns.<\/p>\n<p><strong>Ad text<\/strong> - Test ads that are more targeted to your individual ad groups. More effective ads get a higher CTR, one of the best ways to improve your Quality Score.<\/p>\n<p><strong>Landing page optimization<\/strong> - Follow best practice principles for your landing pages to ensure that your landing pages deliver what visitors are looking for.<\/p>\n<p><strong>Add negative keywords <\/strong>- Keep researching, identifying and excluding irrelevant keywords so you don't waste your ad dollars.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er Quality Score? Din Quality Score er Googles vurdering af kvaliteten og relevansen af b\u00e5de dine s\u00f8geord og selve dine Google Ads-annoncer. Det bruges til at bestemme din pris pr. klik (CPC) og ganget med dit maksimale bud, for at bestemme din annoncerangering i annonce auktion processen. Din Quality Score afh\u00e6nger af flere faktorer, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-14110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoncering_cat"],"acf":{"form":false,"post_short_description":"Pr\u00f8ver du at mestre PPC, s\u00e6rligt Google Ads? S\u00e5 har du brug for en god og solid forst\u00e5else for \u201cQuality Score\u201d, eller p\u00e5 dansk; kvalitetsscore. Det skal du da din Quality Score, har stor indflydelse p\u00e5 omkostningerne og effektiviteten af dine betalte annoncer. Googles Quality Score p\u00e5virker, hvordan dine PPC-annoncer performer, og hvor meget du betaler for hvert klik.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quality score | Hvad er quality score? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Din Quality Score har stor indflydelse p\u00e5 omkostningerne og effektiviteten af dine Google Ads-annoncer. L\u00e6s mere om quality score her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-80\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality Score\" \/>\n<meta property=\"og:description\" content=\"Din Quality Score har stor indflydelse p\u00e5 omkostningerne og effektiviteten af dine Google Ads-annoncer. L\u00e6s mere om quality score her.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/en\/-80\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-06T09:27:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-26T03:41:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/ads_team-e1618322011471-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"677\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kvalitetsbetyg\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kvalitetsbetyg\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"Quality Score\",\"datePublished\":\"2019-01-06T09:27:36+00:00\",\"dateModified\":\"2024-04-26T03:41:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kvalitetsbetyg\\\/\"},\"wordCount\":507,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kvalitetsbetyg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/ads_team-e1618322011471-3.jpg\",\"articleSection\":[\"Annoncering\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kvalitetsbetyg\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kvalitetsbetyg\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kvalitetsbetyg\\\/\",\"name\":\"Quality score | Hvad er quality score? \u2013 InboundCPH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kvalitetsbetyg\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kvalitetsbetyg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/ads_team-e1618322011471-3.jpg\",\"datePublished\":\"2019-01-06T09:27:36+00:00\",\"dateModified\":\"2024-04-26T03:41:53+00:00\",\"description\":\"Din Quality Score har stor indflydelse p\u00e5 omkostningerne og effektiviteten af dine Google Ads-annoncer. L\u00e6s mere om quality score her.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kvalitetsbetyg\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kvalitetsbetyg\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kvalitetsbetyg\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/ads_team-e1618322011471-3.jpg\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/ads_team-e1618322011471-3.jpg\",\"width\":677,\"height\":538},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kvalitetsbetyg\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inboundcph.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Quality Score\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"name\":\"InboundCPH\",\"description\":\"Specialister i digital marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inboundcph.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\",\"name\":\"InboundCPH A\\\/S\",\"alternateName\":\"InboundCPH\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"width\":550,\"height\":109,\"caption\":\"InboundCPH A\\\/S\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inboundcph\",\"https:\\\/\\\/dk.linkedin.com\\\/company\\\/inbound-cph\"],\"email\":\"ir@inboundcph.dk\",\"telephone\":\"27297720\",\"legalName\":\"InboundCPH A\\\/S\",\"foundingDate\":\"2013-02-03\",\"vatID\":\"DK39607255\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":\"30\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\",\"name\":\"inboundcphdk\",\"sameAs\":[\"https:\\\/\\\/inboundcph.dk\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Quality score | What is quality score? - InboundCPH","description":"Your Quality Score has a big impact on the cost and effectiveness of your Google Ads ads. Read more about Quality Score here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundcph.dk\/en\/-80\/","og_locale":"en_US","og_type":"article","og_title":"Quality Score","og_description":"Din Quality Score har stor indflydelse p\u00e5 omkostningerne og effektiviteten af dine Google Ads-annoncer. L\u00e6s mere om quality score her.","og_url":"https:\/\/inboundcph.dk\/en\/-80\/","og_site_name":"InboundCPH","article_publisher":"https:\/\/www.facebook.com\/inboundcph","article_published_time":"2019-01-06T09:27:36+00:00","article_modified_time":"2024-04-26T03:41:53+00:00","og_image":[{"width":677,"height":538,"url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/ads_team-e1618322011471-3.jpg","type":"image\/jpeg"}],"author":"inboundcphdk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"inboundcphdk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inboundcph.dk\/sv\/kvalitetsbetyg\/#article","isPartOf":{"@id":"https:\/\/inboundcph.dk\/sv\/kvalitetsbetyg\/"},"author":{"name":"inboundcphdk","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5"},"headline":"Quality Score","datePublished":"2019-01-06T09:27:36+00:00","dateModified":"2024-04-26T03:41:53+00:00","mainEntityOfPage":{"@id":"https:\/\/inboundcph.dk\/sv\/kvalitetsbetyg\/"},"wordCount":507,"commentCount":0,"publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"image":{"@id":"https:\/\/inboundcph.dk\/sv\/kvalitetsbetyg\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/ads_team-e1618322011471-3.jpg","articleSection":["Annoncering"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inboundcph.dk\/sv\/kvalitetsbetyg\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inboundcph.dk\/sv\/kvalitetsbetyg\/","url":"https:\/\/inboundcph.dk\/sv\/kvalitetsbetyg\/","name":"Quality score | What is quality score? - InboundCPH","isPartOf":{"@id":"https:\/\/inboundcph.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inboundcph.dk\/sv\/kvalitetsbetyg\/#primaryimage"},"image":{"@id":"https:\/\/inboundcph.dk\/sv\/kvalitetsbetyg\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/ads_team-e1618322011471-3.jpg","datePublished":"2019-01-06T09:27:36+00:00","dateModified":"2024-04-26T03:41:53+00:00","description":"Your Quality Score has a big impact on the cost and effectiveness of your Google Ads ads. Read more about Quality Score here.","breadcrumb":{"@id":"https:\/\/inboundcph.dk\/sv\/kvalitetsbetyg\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundcph.dk\/sv\/kvalitetsbetyg\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundcph.dk\/sv\/kvalitetsbetyg\/#primaryimage","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/ads_team-e1618322011471-3.jpg","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/ads_team-e1618322011471-3.jpg","width":677,"height":538},{"@type":"BreadcrumbList","@id":"https:\/\/inboundcph.dk\/sv\/kvalitetsbetyg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundcph.dk\/"},{"@type":"ListItem","position":2,"name":"Quality Score"}]},{"@type":"WebSite","@id":"https:\/\/inboundcph.dk\/#website","url":"https:\/\/inboundcph.dk\/","name":"InboundCPH","description":"Digital marketing specialists","publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundcph.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/inboundcph.dk\/#organization","name":"InboundCPH A\/S","alternateName":"InboundCPH","url":"https:\/\/inboundcph.dk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","width":550,"height":109,"caption":"InboundCPH A\/S"},"image":{"@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inboundcph","https:\/\/dk.linkedin.com\/company\/inbound-cph"],"email":"ir@inboundcph.dk","telephone":"27297720","legalName":"InboundCPH A\/S","foundingDate":"2013-02-03","vatID":"DK39607255","numberOfEmployees":{"@type":"QuantitativeValue","value":"30"}},{"@type":"Person","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5","name":"inboundcphdk","sameAs":["https:\/\/inboundcph.dk"]}]}},"_links":{"self":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts\/14110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/comments?post=14110"}],"version-history":[{"count":0,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts\/14110\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/employee\/13283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/media\/15596"}],"wp:attachment":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/media?parent=14110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/categories?post=14110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/tags?post=14110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}