{"id":14106,"date":"2019-01-06T10:00:15","date_gmt":"2019-01-06T09:00:15","guid":{"rendered":"https:\/\/inboundcph.dk\/metadata\/"},"modified":"2024-04-26T04:42:35","modified_gmt":"2024-04-26T03:42:35","slug":"-78","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/metadata\/","title":{"rendered":"Metadata"},"content":{"rendered":"

What is metadata?<\/h2>\n

Metadata is important for anyone who wants to get visitors from Google. Below is an example from Google of one of InboundCPH's title tags and meta descriptions:<\/p>\n

\"Title<\/p>\n

As you might recognize, this is the format that shows up on Google every time you do a search. This means that there is always a meta title and meta description for every website in the search result.<\/p>\n

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That's why titles and descriptions are important!<\/h2>\n

When a potential customer searches on a topic where one of your landing pages<\/a> appears as a search result, you're not the only one. There's a battle for which website the potential customer should click on. So it's wise to work on your meta titles and descriptions to make them stand out.<\/p>\n

How to write a good title tag<\/h3>\n

Create a title tag like: <\/strong><\/p>\n