{"id":14105,"date":"2019-01-06T09:45:28","date_gmt":"2019-01-06T08:45:28","guid":{"rendered":"https:\/\/inboundcph.dk\/pipeline\/"},"modified":"2024-04-26T04:42:50","modified_gmt":"2024-04-26T03:42:50","slug":"-77","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/pipeline\/","title":{"rendered":"Pipeline"},"content":{"rendered":"

What does pipeline mean?<\/h2>\n

As written above, pipeline is used in sales. The customers in the pipeline are those that salespeople are working on but have not yet closed.<\/p>\n

The translation of pipeline from American to Danish is r\u00f8rledning, which makes sense.<\/p>\n

Especially when B2B sales<\/a>A purchase is rarely completed on the same day it is started - similarly, the oil does not flow through the pipeline immediately, it takes some time from the tap being opened to the oil flowing out.<\/p>\n

\n

What is pipeline management?<\/h2>\n

A good salesperson is good at managing their pipeline. There must always be a fine balance between bringing new customers into the pipeline, processing them in the pipeline and closing them in the pipeline.<\/p>\n

If the balance sheet is not maintained, the company runs the risk of hitting what is known as sales lumps. A sales slump means that there is too much pressure on sales so that production can't keep up.<\/p>\n

It can also be the other way around, that there will be a lack of sales because the salesperson hasn't been out in the field gathering new customers.<\/p>\n

As you can probably guess, an imbalanced pipeline affects several units in the company - it's not just the salesperson. It can lead to over- or under-production and the economy can also be affected.<\/p>\n

It is therefore every salesperson's job to make sure that the oil in the pipeline is constantly running at roughly the same pressure - all the time.<\/p>\n

\n

3 great tips for your pipeline work<\/h2>\n
    \n
  • Follow up on leads in your pipeline
    \n<\/strong>Follow up on the leads in your pipeline in a natural way.<\/li>\n
  • Do an ABC analysis of the customers in your pipeline
    \n<\/strong>Do you have many customers in your pipeline? Then divide them into A, B and C customers.
    \nA customers are the ones in which you gain the most benefit and therefore the ones to work with as first priority, etc.<\/li>\n
  • Bury the dead leads
    \n<\/strong>Don't keep working on a customer who won't buy from you. Forget about that customer, bury that lead and get on with working on other leads that could potentially put money in your pocket.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    Hvad betyder pipeline? Som skrevet ovenfor s\u00e5 bliver pipeline anvendt inden for salg. De kunder som ligger i pipeline, er dem, som s\u00e6lgerne er i gang med, men som endnu ikke er lukket. Overs\u00e6ttelsen af pipeline fra Amerikansk til danske er r\u00f8rledning, hvilket giver god mening. Is\u00e6r ved B2B-salg, der afsluttes et k\u00f8b sj\u00e6ldent samme […]<\/p>\n","protected":false},"author":1,"featured_media":15076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[],"class_list":["post-14105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salg_cat"],"acf":{"form":false,"post_short_description":"Definitionen af pipeline omhandler alle de potentielle kunder som s\u00e6lgere har liggende p\u00e5 deres skrivebord eller i et CRM-system, som de arbejder p\u00e5 at f\u00e5 til at trykke p\u00e5 den gyldne k\u00f8bsknap.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nPipeline | Hvad er en pipeline? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Pipeline er et begreb inden for salg. 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