{"id":14103,"date":"2019-01-06T09:31:27","date_gmt":"2019-01-06T08:31:27","guid":{"rendered":"https:\/\/inboundcph.dk\/touch-points\/"},"modified":"2024-04-26T04:43:30","modified_gmt":"2024-04-26T03:43:30","slug":"-75","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/touch-points\/","title":{"rendered":"Touch points"},"content":{"rendered":"<h2>What are Touch Points?<\/h2>\n<p>Touchpoints are part of the customer journey and function as touches that appear when companies and customers interact with each other. Touch points deal with the most important moments in the customer journey, starting before the customer buys the product, while the customer is buying and after the customer has bought the product.<\/p>\n<hr \/>\n<h2>Customer journey - example of 3 touch points<\/h2>\n<p>There are many different examples of touch points. Below we have listed examples of before, during and after the purchase.<\/p>\n<ul>\n<li><strong>Touch point - before purchase<br \/>\n<\/strong>For example, advertising on social media such as Facebook, LinkedIn and Instagram where you promote your product or service. Your marketing has a big impact on whether you attract customer interest.<\/li>\n<li><strong>Touch point - during the purchase<br \/>\n<\/strong>Direct customer contact where your customer faces you and you communicate with each other about the purchase. This conversation has a big impact on whether the customer decides to buy or not. Another example is your product page on your website, where the customer reads through features and reviews about the product.<\/li>\n<li><strong>Touch point - after purchase<br \/>\n<\/strong>A final example is the work that starts after the customer has purchased a product from you. Perhaps you send an email requesting a product review or have complementary products in stock that the customer might also be interested in buying.<\/li>\n<\/ul>\n<hr \/>\n<h2><strong>Why should I do a touch point analysis?<\/strong><\/h2>\n<p>Analyzing touch points is about looking at your business through the lens of your customers to better understand their needs in different parts of the buying process.<\/p>\n<p>Only by knowing your customers' key touchpoints will you be able to optimize them for the best possible outcome. This can be used for marketing purposes as well as sales.<\/p>\n<hr \/>\n<h2>How do I do a touch point business analysis?<\/h2>\n<p>It's important that your survey gives you a valid picture of the journey your customers take in their buying decision process. That's why you shouldn't hold back on acquiring data from just one source. Combine multiple sources to get the most truthful insight.<\/p>\n<p><strong>For example, you can retrieve data via: <\/strong><\/p>\n<ul>\n<li>Interviews with your customers<\/li>\n<li>Observe your customers<\/li>\n<li>Your Trustpilot reviews<\/li>\n<li>Your Google Analytics<\/li>\n<li>Your CRM system<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Hvad er Touch Points? Touchpoints er en del af kunderejsen og fungerer som ber\u00f8ringer der dukker op n\u00e5r virksomheder og kunder interagerer med hinanden. Touch points omhandler alts\u00e5 de mest v\u00e6sentlige \u00f8jeblikke i kunderejsen, som allerede starter f\u00f8r kunden k\u00f8ber produktet, mens kunden k\u00f8ber samt efter kunden har k\u00f8bt produktet. Kunderejse &#8211; eksempel p\u00e5 3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-14103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataindsamling_cat"],"acf":{"form":false,"post_short_description":"Touch points kan overs\u00e6ttes til ber\u00f8ringspunkter p\u00e5 dansk. Ber\u00f8ringspunkter henviser til v\u00e6sentlige punkter i k\u00f8bsprocessen, hvor virksomheden er i ''ber\u00f8ring'' med kunden. En analyse af touchpoints kan hj\u00e6lpe virksomheden med at optimere kundeoplevelse f\u00f8r, under og efter et k\u00f8b.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Touch points |\u00a0Hvad er touch points? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Touch points er v\u00e6sentlige punkter i k\u00f8bsprocessen, hvor en virksomhed er i ber\u00f8ring med kunden. L\u00e6s mere om touch points her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-75\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Touch points\" \/>\n<meta property=\"og:description\" content=\"Touch points er v\u00e6sentlige punkter i k\u00f8bsprocessen, hvor en virksomhed er i ber\u00f8ring med kunden. 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