{"id":14102,"date":"2019-01-06T09:13:38","date_gmt":"2019-01-06T08:13:38","guid":{"rendered":"https:\/\/inboundcph.dk\/nyhedsbrev\/"},"modified":"2024-05-16T09:13:40","modified_gmt":"2024-05-16T08:13:40","slug":"newsletter-2","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/nyhedsbrev\/","title":{"rendered":"Newsletters"},"content":{"rendered":"

What is a newsletter?<\/strong><\/h1>\n

You've probably come across a newsletter sooner or later. Many of us sign up for newsletters from companies we like to do business with or want updates from - but why do many companies send out newsletters as part of their email marketing<\/a>? And why should you get started right away if you're not sending out newsletters?<\/p>\n

Why do companies send newsletters?<\/h2>\n

Companies send newsletters to their email recipients to inform their subscribers about the latest news and updates. In fact, many people don't realize that a newsletter usually has nothing to do with sales, rather it's about building customer loyalty through relevant content.<\/p>\n

Newsletters to increase traffic<\/h3>\n

Newsletters usually contain useful tips, tutorials\/guides, short checklists with links to articles and posts where users can read much more about a topic in detail. This way, you can easily increase traffic to your website or blog. That's why it's always a good idea to send out newsletters and make sure visitors can sign up for your newsletter.<\/p>\n

Newsletters for awareness<\/h3>\n

Businesses also want to stay relevant so customers remember them, and newsletters can help with that too. If a company shares valuable and unique content, subscribers often eagerly await the next newsletter. They associate your company logo and sender name with the positive experiences they get from your emails. This is one of the steps to building brand authority. However, be careful, know your audience because it can also have the opposite effect if you don't use the right language to craft your newsletters for your target audience.<\/p>\n

Newsletters to increase sales<\/h3>\n

It was mentioned earlier that newsletters are not inherently about sales. However, newsletters can definitely help you increase your sales! Because newsletters that aren't selling can help you increase sales, just indirectly. For example, you can share a detailed guide on how subscribers can use your service more effectively. You can also choose to create advertorials where you include a case study with one of your good customers, highlighting all the positives. If you're successful with an advertorial and your material makes sense to your subscribers, there's a good chance that those potential customers who weren't convinced to buy something will be ready.<\/p>\n

\n

Newsletters to promote your social media<\/h2>\n

Are you new to Facebook, Instagram or other social media? Then you probably want to get some followers to make your profile look attractive. You can easily use your newsletter to promote your social media. Mention why your account is worth following and let recipients know what content you share on your social media.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er et nyhedsbrev? Du er helt sikkert st\u00f8dt p\u00e5 et nyhedsbrev f\u00f8r eller siden. Mange af os tilmelder os nyhedsbreve fra virksomheder vi godt kan lide at handle hos, eller som vi \u00f8nsker opdateringer fra \u2013 men hvorfor sender mange virksomheder nyhedsbreve ud som en del af deres e-mail marketing? Og hvorfor b\u00f8r du […]<\/p>\n","protected":false},"author":1,"featured_media":15197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-14102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing_cat"],"acf":{"form":true,"post_short_description":"Nyhedsbreve er den mest almindelige type e-mails, inden for e-mail marketing. Som navnet antyder, indeholder de ofte nyheder og opdateringer, der sigter mod at holde en virksomheds publikum engageret. Samtidig er de designet til forsigtigt at skubbe modtagerne mod en \u00f8nsket konvertering.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nNyhedsbrev | Hvad er et nyhedsbrev? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Nyhedsbreve er den mest almindelige type e-mails inden for e-mail marketing. L\u00e6s mere om udsendelse af nyhedsbreve her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/newsletter-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nyhedsbrev\" \/>\n<meta property=\"og:description\" content=\"Nyhedsbreve er den mest almindelige type e-mails inden for e-mail marketing. L\u00e6s mere om udsendelse af nyhedsbreve her.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/en\/newsletter-2\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-06T08:13:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-16T08:13:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-afvisningsprocent-9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/nyhetsbrev\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/nyhetsbrev\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"Nyhedsbrev\",\"datePublished\":\"2019-01-06T08:13:38+00:00\",\"dateModified\":\"2024-05-16T08:13:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/nyhetsbrev\\\/\"},\"wordCount\":504,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/nyhetsbrev\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-afvisningsprocent-9.jpg\",\"articleSection\":[\"E-mail marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/nyhetsbrev\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/nyhetsbrev\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/nyhetsbrev\\\/\",\"name\":\"Nyhedsbrev | Hvad er et nyhedsbrev? \u2013 InboundCPH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/nyhetsbrev\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/nyhetsbrev\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-afvisningsprocent-9.jpg\",\"datePublished\":\"2019-01-06T08:13:38+00:00\",\"dateModified\":\"2024-05-16T08:13:40+00:00\",\"description\":\"Nyhedsbreve er den mest almindelige type e-mails inden for e-mail marketing. L\u00e6s mere om udsendelse af nyhedsbreve her.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/nyhetsbrev\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/nyhetsbrev\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/nyhetsbrev\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-afvisningsprocent-9.jpg\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-afvisningsprocent-9.jpg\",\"width\":1400,\"height\":663},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/nyhetsbrev\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inboundcph.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nyhedsbrev\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"name\":\"InboundCPH\",\"description\":\"Specialister i digital marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inboundcph.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\",\"name\":\"InboundCPH A\\\/S\",\"alternateName\":\"InboundCPH\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"width\":550,\"height\":109,\"caption\":\"InboundCPH A\\\/S\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inboundcph\",\"https:\\\/\\\/dk.linkedin.com\\\/company\\\/inbound-cph\"],\"email\":\"ir@inboundcph.dk\",\"telephone\":\"27297720\",\"legalName\":\"InboundCPH A\\\/S\",\"foundingDate\":\"2013-02-03\",\"vatID\":\"DK39607255\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":\"30\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\",\"name\":\"inboundcphdk\",\"sameAs\":[\"https:\\\/\\\/inboundcph.dk\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Newsletter | What is a newsletter? - InboundCPH","description":"Newsletters are the most common type of email in email marketing. Read more about sending newsletters here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundcph.dk\/en\/newsletter-2\/","og_locale":"en_US","og_type":"article","og_title":"Nyhedsbrev","og_description":"Nyhedsbreve er den mest almindelige type e-mails inden for e-mail marketing. L\u00e6s mere om udsendelse af nyhedsbreve her.","og_url":"https:\/\/inboundcph.dk\/en\/newsletter-2\/","og_site_name":"InboundCPH","article_publisher":"https:\/\/www.facebook.com\/inboundcph","article_published_time":"2019-01-06T08:13:38+00:00","article_modified_time":"2024-05-16T08:13:40+00:00","og_image":[{"width":1400,"height":663,"url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-afvisningsprocent-9.jpg","type":"image\/jpeg"}],"author":"inboundcphdk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"inboundcphdk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inboundcph.dk\/sv\/nyhetsbrev\/#article","isPartOf":{"@id":"https:\/\/inboundcph.dk\/sv\/nyhetsbrev\/"},"author":{"name":"inboundcphdk","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5"},"headline":"Nyhedsbrev","datePublished":"2019-01-06T08:13:38+00:00","dateModified":"2024-05-16T08:13:40+00:00","mainEntityOfPage":{"@id":"https:\/\/inboundcph.dk\/sv\/nyhetsbrev\/"},"wordCount":504,"commentCount":0,"publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"image":{"@id":"https:\/\/inboundcph.dk\/sv\/nyhetsbrev\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-afvisningsprocent-9.jpg","articleSection":["E-mail marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inboundcph.dk\/sv\/nyhetsbrev\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inboundcph.dk\/sv\/nyhetsbrev\/","url":"https:\/\/inboundcph.dk\/sv\/nyhetsbrev\/","name":"Newsletter | What is a newsletter? - InboundCPH","isPartOf":{"@id":"https:\/\/inboundcph.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inboundcph.dk\/sv\/nyhetsbrev\/#primaryimage"},"image":{"@id":"https:\/\/inboundcph.dk\/sv\/nyhetsbrev\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-afvisningsprocent-9.jpg","datePublished":"2019-01-06T08:13:38+00:00","dateModified":"2024-05-16T08:13:40+00:00","description":"Newsletters are the most common type of email in email marketing. Read more about sending newsletters here.","breadcrumb":{"@id":"https:\/\/inboundcph.dk\/sv\/nyhetsbrev\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundcph.dk\/sv\/nyhetsbrev\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundcph.dk\/sv\/nyhetsbrev\/#primaryimage","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-afvisningsprocent-9.jpg","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-afvisningsprocent-9.jpg","width":1400,"height":663},{"@type":"BreadcrumbList","@id":"https:\/\/inboundcph.dk\/sv\/nyhetsbrev\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundcph.dk\/"},{"@type":"ListItem","position":2,"name":"Nyhedsbrev"}]},{"@type":"WebSite","@id":"https:\/\/inboundcph.dk\/#website","url":"https:\/\/inboundcph.dk\/","name":"InboundCPH","description":"Digital marketing specialists","publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundcph.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/inboundcph.dk\/#organization","name":"InboundCPH A\/S","alternateName":"InboundCPH","url":"https:\/\/inboundcph.dk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","width":550,"height":109,"caption":"InboundCPH A\/S"},"image":{"@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inboundcph","https:\/\/dk.linkedin.com\/company\/inbound-cph"],"email":"ir@inboundcph.dk","telephone":"27297720","legalName":"InboundCPH A\/S","foundingDate":"2013-02-03","vatID":"DK39607255","numberOfEmployees":{"@type":"QuantitativeValue","value":"30"}},{"@type":"Person","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5","name":"inboundcphdk","sameAs":["https:\/\/inboundcph.dk"]}]}},"_links":{"self":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts\/14102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/comments?post=14102"}],"version-history":[{"count":0,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts\/14102\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/employee\/13283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/media\/15197"}],"wp:attachment":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/media?parent=14102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/categories?post=14102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/tags?post=14102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}