ROI is an abbreviation for Return of investment, which refers to a calculation of the return on an investment. With this calculation, you find out how attractive the investment is and whether it is profitable or not.<\/p>\n
You can use the ROI calculation formula for virtually any investment you make, inside and outside of your business. For example: How attractive it is for you to create a new website, hire an extra person in the company, your marketing strategy or something you buy with the idea of selling it on again.<\/p>\n
You can use ROI calculation to evaluate an investment. For example, what your marketing activities have yielded in a specific quarter.<\/p>\n
In addition, you can also benefit from calculating an expected return on a future investment. This is great info for you if you are a business owner, in a marketing department or something else where you make decisions. Because the decisions you make are typically an investment that should yield a good return.<\/p>\n
The formula for calculating return on investment is very simple and looks like this:<\/p>\n
ROI = (Profit - Investment) \/ Investment x 100<\/strong><\/p>\n However, it can be difficult to get an accurate result from the calculation - especially when you want to assess future marketing activities. The reason for this is that the result depends on the data you have that you can include in the formula. Therefore, you should not blindly trust your ROI calculation, but rather use it as a guide to help you decide whether the investment is good, not so good or whether you should not invest at all.<\/p>\n For the sake of clarity, let's look at an example here.<\/p>\n Let's pretend you call us because you want help with SEO on your new website. We agree on a price of 10,000 DKK which you are very happy about because the effort we have put into your new website has contributed to you selling an extra 15,000 DKK.<\/p>\n In this example, your ROI would be 50%<\/p>\n Can you see the calculation for yourself? ROI = (Profit of 15,000 DKK - Investment of 10,000 DKK) \/ Investment of 10,000 DKK x 100 = 50%<\/strong><\/p>\n This calculation looks quite reasonable and would be called a positive ROI.<\/p>\n Whether an investment is good or bad translates to whether it is positive or negative.<\/p>\n A positive ROI indicates that the investment in question is good, meaning that you can make money on the investment, while a negative ROI indicates that the investment in question is bad, meaning that the investment will make a loss.<\/p>","protected":false},"excerpt":{"rendered":" Hvad er ROI? ROI er som skrevet ovenfor en forkortelse for Return of investment, som omhandler en beregning af afkastet p\u00e5 en investering. Ved denne udregning, finder du frem til hvor attraktiv investeringen er samt om den er rentabel eller ej. Du kan bruge formlen med udregningen af ROI til stort set alle investeringer, som […]<\/p>\n","protected":false},"author":1,"featured_media":15103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"form":false,"post_short_description":"ROI er en forkortelse for Return on investment, som omhandler det afkast, som kommer ud af en investering. Derfor er ROI vigtigt at kende til \u2013 ogs\u00e5 indenfor marketing. L\u00e6s vores ROI guide lige her.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\n
\nExample of ROI calculation<\/h2>\n
\nIf not, see how we put the numbers from the example into the formula below:<\/p>\n
\nWhat is the difference between positive and negative ROI?<\/h2>\n