{"id":14096,"date":"2019-01-05T14:14:25","date_gmt":"2019-01-05T13:14:25","guid":{"rendered":"https:\/\/inboundcph.dk\/digital-strategi-b2b\/"},"modified":"2024-04-26T04:45:55","modified_gmt":"2024-04-26T03:45:55","slug":"-69","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/digital-strategi-b2b\/","title":{"rendered":"Digital strategy in B2B companies"},"content":{"rendered":"<h2>What is a digital strategy?<\/h2>\n<p>Whether you work in <a href=\"\/en\/viden\/\/\">B2B<\/a> or <a href=\"\/en\/viden\/-14\/\">B2C<\/a>If you have a digital marketing strategy, it's always recommended that you create one. There's no getting around the fact that the internet is here to stay and it's only going in one direction - digital marketing is becoming more and more important to us all.<\/p>\n<p>Regardless of what type of business you run, you need to go through the same general steps to succeed with your digital marketing. Namely:<\/p>\n<ul>\n<li>Analytics - understand your customers<\/li>\n<li>Create a vision and strategy<\/li>\n<li>Plan from the vision and strategy<\/li>\n<li>Execute your planning<\/li>\n<\/ul>\n<p>As written, the above points are ones that everyone should lean on. However, it should be noted that the buying process in the B2B world is typically a little longer and therefore the strategy that is applied will (usually) also be both longer and more complex.<\/p>\n<p>We've put together a few rules of thumb below that many B2B companies forget in their digital planning and strategizing in general.<\/p>\n<hr \/>\n<h2>3 rules of thumb for your B2B digital strategy<\/h2>\n<p>Below we've outlined some important points to keep in mind when developing your B2B digital strategy:<\/p>\n<ul>\n<li><strong>Rule of thumb #1: It's not a one-man job<br \/>\n<\/strong>In many companies, the marketing manager sits down and creates the strategy, but that's not enough without the involvement of all other departments. For a digital strategy to come together in a B2B company, it's important that the sales department, customer service department, production department, purchasing department, etc. are all involved, as they typically work together. Remember that it's all about creating a good buying experience for the customer and each department has valuable knowledge that should not be neglected when developing a digital strategy in a B2B company.<\/li>\n<li><strong>Rule of thumb #2: Remember. Your customer is the center<br \/>\n<\/strong>As written above, the strategy should be about how you as a company can offer your customers the very best customer journey. Only by keeping your customers happy can you achieve your vision. Unfortunately, it's not enough to visualize a picture of you putting on your customers' glasses to look at your business through their lenses. It's fine to ask your sales and customer service department what your customers need. But don't forget about all the data you have lying around that can show a very realistic picture of which customers you are facing and how to offer them the most perfect customer journey.<\/li>\n<li><strong>Rule of thumb #3: Jump into something new<br \/>\n<\/strong>Just because you've been doing things a certain way for 100 years and one summer, doesn't mean that's what you should continue to do. The world is constantly changing and so should the digital strategy of any business. It doesn't mean that what you do well now has to change. But it's important that the strategy allows you to - continuously - test new marketing initiatives to be able to change direction if something else proves to be more successful. The strategy must not be too fixed - far into the future. This can be costly.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Hvad er en digital strategi? Uanset om du arbejder indenfor B2B eller B2C, s\u00e5 anbefales du altid at udarbejde en digital strategi for din markedsf\u00f8ring. Vi kommer ikke udenom om, at internettet er kommet for at blive og det g\u00e5r kun i en retning \u2013 digital markedsf\u00f8ring bliver vigtigere og vigtigere for os alle. Uanset [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-14096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategi_cat"],"acf":{"form":false,"post_short_description":"Arbejder du i en B2B-virksomhed? S\u00e5 vil du h\u00f8jst sandsynligt give mig ret i, at det at lykkes med B2B-marketing, er en mere kompleks opgave end B2C. Bliv klogere p\u00e5, hvordan du udarbejder en effektiv B2B-strategi, lige her.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital strategi i B2B-viksomheder \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"F\u00e5 tips og input til digital strategi i B2B-virksomheder. Bliv klogere p\u00e5, hvordan du udarbejder en effektiv B2B-strategi i dette indl\u00e6g.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-69\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital strategi i B2B-virksomheder\" \/>\n<meta property=\"og:description\" content=\"F\u00e5 tips og input til digital strategi i B2B-virksomheder. 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