{"id":14094,"date":"2019-01-05T13:44:55","date_gmt":"2019-01-05T12:44:55","guid":{"rendered":"https:\/\/inboundcph.dk\/brugerrejse\/"},"modified":"2024-04-26T04:46:22","modified_gmt":"2024-04-26T03:46:22","slug":"-67","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/brugerrejse\/","title":{"rendered":"User journey"},"content":{"rendered":"<h2>What is a user journey?<\/h2>\n<p>A user journey can be equated to a buying process. The journey starts from the day the user or customer consciously or unconsciously feels the urge to research the market for a product or service.<\/p>\n<p>When a user journey is analyzed, the company learns more about the user experience in relation to doing business with the company.<\/p>\n<p>This can be particularly relevant when you want to find out where there is room for improvement or to develop ideas and concepts. In other words, user journeys can be used both to optimize and to develop completely new concepts that include the users' perspective - which is especially important in today's Denmark.<\/p>\n<p>A user journey analysis can be performed on a physical store, a service business, digital businesses and more.<\/p>\n<hr \/>\n<h2>Template for creating user journeys<\/h2>\n<p>There are several ways to research and write down user journeys. Below you will find a few examples of two of the methods. We always recommend that you involve multiple stakeholders as a survey of one person does not carry enough validity.<\/p>\n<ul>\n<li><strong>Focus group interviews \/ workshop - example.\u00a0<\/strong>Contact different respondents who would like to participate in a focus group interview about the use of your product or service. Let them discuss their journey from start to now, each contributing their own perspective on the matter and let them express their input for improvement. This will contribute to the coherent picture of the current user journey set against an improved user journey.<\/li>\n<li><strong>Single person interview - example.\u00a0<\/strong>Interview one person at a time about their experience of doing business with you from start to now. Get them to communicate their needs, joys and dissatisfactions that have arisen during the process. Then discuss with other professionals where there is room for improvement, compared to the overall picture you get from your interviews.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Hvad er en brugerrejse? En brugerrejse kan sidestilles med en k\u00f8bsproces. Rejsen starter fra den dag, at brugeren eller kunden bevidst eller ubevidst f\u00f8ler trang til at unders\u00f8ge markedet for et produkt eller en serviceydelse. N\u00e5r en brugerrejse analyseres, s\u00e5 bliver virksomheden klogere p\u00e5, hvordan brugernes oplevelse er i forhold til at handle med virksomheden. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-14094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategi_cat"],"acf":{"form":false,"post_short_description":"At udarbejde en brugerrejse er en gengivelse af det, som brugere g\u00e5r igennem, n\u00e5r de interagerer med en virksomheds produkt eller en service. Form\u00e5let med at f\u00e5 brugerrejser ned p\u00e5 papir er, at det kan g\u00f8re en virksomhed klogere p\u00e5, hvor der b\u00f8r \u00e6ndres eller optimeres i k\u00f8bsprocessen.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brugerrejse | Hvad er en brugerrejse? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"At udarbejde en brugerrejse er en gengivelse af det, som brugere g\u00e5r igennem, n\u00e5r de interagerer med en virksomheds produkt eller en service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-67\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brugerrejse\" \/>\n<meta property=\"og:description\" content=\"At udarbejde en brugerrejse er en gengivelse af det, som brugere g\u00e5r igennem, n\u00e5r de interagerer med en virksomheds produkt eller en service.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/en\/-67\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-05T12:44:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-26T03:46:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-benchmarking-1-14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/anvandarresa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/anvandarresa\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"Brugerrejse\",\"datePublished\":\"2019-01-05T12:44:55+00:00\",\"dateModified\":\"2024-04-26T03:46:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/anvandarresa\\\/\"},\"wordCount\":329,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/anvandarresa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-benchmarking-1-14.jpg\",\"articleSection\":[\"Strategi\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/anvandarresa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/anvandarresa\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/anvandarresa\\\/\",\"name\":\"Brugerrejse | Hvad er en brugerrejse? 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