{"id":14091,"date":"2019-01-05T13:10:00","date_gmt":"2019-01-05T12:10:00","guid":{"rendered":"https:\/\/inboundcph.dk\/b2b-kommunikation\/"},"modified":"2024-04-26T04:48:04","modified_gmt":"2024-04-26T03:48:04","slug":"-64","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/b2b-kommunikation\/","title":{"rendered":"B2B communication"},"content":{"rendered":"<h2>What is B2B communication?<\/h2>\n<p>The definition of communication is an interaction between two or more people. In fact, we humans communicate more than we think, as we are constantly communicating in and with our surroundings - both consciously and actually also unconsciously.<\/p>\n<p>If you ask any communication researcher, he or she will tell you that the basic elements of communication always include:<\/p>\n<ul>\n<li>A sender<\/li>\n<li>A message<\/li>\n<li>a channel<\/li>\n<li>one or more recipients<\/li>\n<\/ul>\n<p>When we communicate in the B2B market, we communicate from business to business. The sender can be an employee of the company, a department within the company or sent on behalf of the entire company.<\/p>\n<p>The message can either be personally tailored to a specific recipient or be more general in nature.<\/p>\n<p>The choice of channel can be single or multiple channels and the recipient can also be a single person in a company, a department or an entire company that is thought to be relevant as recipients for the message - this could be a potential customer for the product you are selling.<\/p>\n<hr \/>\n<h2>How can I communicate with potential customers?<\/h2>\n<p>Your communication to potential customers can be both verbal and non-verbal.<\/p>\n<ul>\n<li>If you market yourself on a social media platform (such as LinkedIn) to B2B companies where you can only express yourself via text, a banner, a picture or a video, this is non-verbal communication.<\/li>\n<li>If you send a potential customer an email (for example, at a <a href=\"\/en\/viden\/outreach-sales\/\">sales outreach<\/a>), you are also communicating nonverbally, as you are not talking directly to the receiver of your message.<\/li>\n<li>If you call the potential customer to schedule a meeting, this is verbal communication, as you can only use your voice.<\/li>\n<li>If you finally attend a physical or online meeting with the potential customer, you will be able to use both your verbal spoken language and non-verbal body language, which increases your chances of closing a sale if you use both your speech and body language wisely.<\/li>\n<\/ul>\n<hr \/>\n<h2>Why is good B2B communication important?<\/h2>\n<p>Building good customer relationships in the B2B world requires both trust and good relationships with customers. Without communicating, we can't build good relationships and without good relationships, the chance of gaining trust is very small.<\/p>\n<p>If you want to sell a product or service to a company, your job is to influence the recipient of the message to think and act in a certain way - whether it's through marketing or in a sales pitch.<\/p>\n<p>In the last section, you were introduced to the model of the basic elements of communication, which include: sender, message, channel and receiver. In addition, it should be mentioned that there is typically noise on the line, which should be understood as a dispute in the message that the sender wants to send to the receiver.<\/p>\n<p>Imagine that the sender is an actor who encodes and sends a message via a channel that is received by the receiver, who finally decodes the message. The message sent by the sender may not be decoded by the receiver as the sender intended.<\/p>\n<p>We are all different and see the world through different lenses, we have different backgrounds and thus a message can be understood in different ways depending on who is decoding the message. For this reason, it is incredibly important that we are easy to understand when we communicate.<\/p>\n<p>B2B marketing, sales and communication in general has for many years been characterized by formal language - but what good is that if the recipient you're sitting across from doesn't understand it?<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er B2B-kommunikation? Definitionen af kommunikation er en interaktion mellem to eller flere mennesker. Faktisk kommunikerer vi mennesker mere end vi selv tror, da vi hele tiden kommunikerer i og med vores omgivelser &#8211; b\u00e5de bevidst og faktisk ogs\u00e5 ubevidst. Sp\u00f8rger du en kommunikationsforsker, s\u00e5 vil han eller hun sige til dig, at de grundl\u00e6ggende [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-14091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b_cat"],"acf":{"form":false,"post_short_description":"S\u00e6lger du varer eller serviceydelser p\u00e5 B2B-markedet? S\u00e5 ved du, at succes kr\u00e6ver b\u00e5de tillid og gode relationer til kunderne. Dette f\u00e5r du sj\u00e6ldent uden at v\u00e6re dygtig til at kommunikere, hvorfor god kommunikation er en af de gyldne salgsregler p\u00e5 B2B-markedet. Bliv klogere p\u00e5 B2B-kommunikation herunder og f\u00e5 gode tips med p\u00e5 vejen til dit n\u00e6ste salg.","post_authors":[13364],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B-kommunikation | F\u00e5 viden og fakta her \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Bliv klogere p\u00e5 B2B-kommunikation i dette indl\u00e6g og f\u00e5 gode tips med p\u00e5 vejen til dit n\u00e6ste salg. 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