{"id":14090,"date":"2019-01-05T13:02:48","date_gmt":"2019-01-05T12:02:48","guid":{"rendered":"https:\/\/inboundcph.dk\/b2b-annoncering\/"},"modified":"2024-04-26T04:48:17","modified_gmt":"2024-04-26T03:48:17","slug":"-63","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/b2b-annoncering\/","title":{"rendered":"B2B advertising"},"content":{"rendered":"<h2>What is B2B advertising?<\/h2>\n<p>First of all, it should be mentioned that there is a difference between <a href=\"\/en\/viden\/\/\">B2B<\/a>-advertising and <a href=\"\/en\/viden\/-14\/\">B2C<\/a>-advertising. The big difference is the target audience that the ad is aimed at.<\/p>\n<p>In the B2C market, a company's products or services are promoted to private consumers, who are referred to as the final end users.<\/p>\n<p>Whereas in B2B markets, it is the advertising of a business to other businesses that are potential buyers of a manufacturer or trading company's goods or services.<\/p>\n<hr \/>\n<h2>Where can a B2B company advertise?<\/h2>\n<p>An ad can be promoted on several different channels, meaning you don't have to run your message exclusively on just one channel. Below we list some different options where you can advertise your B2B company:<\/p>\n<ul>\n<li><a href=\"\/en\/viden\/facebook-advertising\/\">Facebook<\/a><\/li>\n<li><a href=\"\/en\/viden\/-52\/\">Instagram<\/a><\/li>\n<li><a href=\"\/en\/viden\/linkedin-advertising-2\/\">LinkedIn<\/a><\/li>\n<li>Google Ads<\/li>\n<li><a href=\"\/en\/viden\/youtube-advertising-2\/\">YouTube<\/a><\/li>\n<li>Online forums<\/li>\n<li>Websites<\/li>\n<li>Magazines<\/li>\n<li>Newspapers<\/li>\n<li>Newsletters<\/li>\n<li>Blog posts<\/li>\n<li>And more.<\/li>\n<\/ul>\n<p>Which channels you should choose depends a lot on where your customers are located.<\/p>\n<hr \/>\n<h2>What does a B2B ad look like?<\/h2>\n<p>An ad can be designed in several different ways. Below we have listed some examples:<\/p>\n<ul>\n<li>A text ad<\/li>\n<li>A banner \/ image ad<\/li>\n<li>A <a href=\"\/en\/viden\/-53\/\">video ad<\/a><\/li>\n<\/ul>\n<p>The type of ad you should design depends a lot on what the message is for each campaign, as well as which channel to use in relation to where it is most optimal to get in touch with the company's target audience.<\/p>\n<p>Whether you choose to advertise with text, banners\/image or video, it's important to remember that your ad's purpose is to grab potential customers' attention, keep them interested, maintain their interest and finally get them to click on your CTA, which leads to where they can make use of your offer\/message.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er B2B-annoncering? F\u00f8rst og fremmest, s\u00e5 skal det n\u00e6vnes at der er forskel p\u00e5 B2B-annoncering og B2C-annoncering. Den helt store forskel er den m\u00e5lgruppe som annonceringen henvendes til. P\u00e5 B2C-markedet promoveres en virksomheds produkter eller services over for private forbrugere, som bliver betegnet som de endelige slutbrugere. Hvorimod der p\u00e5 B2B-markeder er tale om [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-14090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoncering_cat"],"acf":{"form":false,"post_short_description":"Hvad er B2B-annoncering? Ja, det er et godt sp\u00f8rgsm\u00e5l! Ikke desto mindre, s\u00e5 er det muligt at blive klogere p\u00e5 emnet i denne artikel, som giver en forklaring og gode r\u00e5d til dig, der skal i gang med B2B-annoncering.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B-annoncering | Hvad er B2B-annoncering? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Hvad er B2B-annoncering? I denne artikel f\u00e5r du en forklaring og gode r\u00e5d til dig, der skal i gang med B2B-annoncering.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-63\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B-annoncering\" \/>\n<meta property=\"og:description\" content=\"Hvad er B2B-annoncering? 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