{"id":14083,"date":"2021-01-04T16:51:08","date_gmt":"2021-01-04T15:51:08","guid":{"rendered":"https:\/\/inboundcph.dk\/pdf-seo\/"},"modified":"2024-04-25T07:17:37","modified_gmt":"2024-04-25T06:17:37","slug":"-59","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/pdf-seo\/","title":{"rendered":"PDFs and SEO"},"content":{"rendered":"<h2>PDF files are inappropriate<\/h2>\n<p>Let's face it: PDF files are inappropriate in a <a href=\"\/en\/viden\/seo\/\">SEO<\/a>-context compared to regular web pages. There are several reasons for this:<\/p>\n<ul>\n<li>PDF files are hard to make visible on Google.<\/li>\n<li>PDFs do not allow users to interact with your website.<\/li>\n<li>PDF files are not user-friendly on mobile devices.<\/li>\n<li>PDF readers are hard to track in <a href=\"\/en\/specialties\/google-analytics\/\">Google Analytics<\/a>.<\/li>\n<li>Users often download PDF files, and if you later update the content, users may not see the new content because they have an old version.<\/li>\n<\/ul>\n<p>Our recommendation is therefore to avoid PDF files as much as possible and instead display your content on regular pages on your website. If you already use PDF files, you can move the content from the PDF files to one or more regular pages - in that case, delete the PDF files and set up redirects (see page 39) from the PDF files to the new pages.<\/p>\n<p>A PDF file can nevertheless be a great way to present content - be it product information, sales presentations, cases, e-books, white papers, services and more.<\/p>\n<hr \/>\n<h2>Search engine optimization of PDF files<\/h2>\n<p>Content-wise, the same guidelines for optimizing PDFs apply as for optimizing web pages. This means that the content must be complete and that the keyword for which the PDF is to be found must be included in the body, title and selected subheadings. It's a good idea to link to your website in the body text so that readers can get to know your company better.<\/p>\n<p>PDF file names should be relevant and concise. We recommend that file names:<\/p>\n<ul>\n<li>has a maximum length of 50 characters including spaces<\/li>\n<li>are identical to the title of the PDF file in question<\/li>\n<li>does not contain special characters (\u00e6, \u00f8, \u00e5, \u00f6, \u00e9, etc.), punctuation and capitalization<\/li>\n<li>uses hyphens for word separation (not hyphens or spaces).<\/li>\n<\/ul>\n<p>It can be beneficial to fill in metadata in PDF files. In Word, you do this by clicking the 'Files' tab and then 'Properties' and 'Summary'. The following should be filled in:<\/p>\n<ul>\n<li><em>Title<\/em>. Title of the PDF file, possibly combined with a subtitle.<\/li>\n<li><em>Author<\/em>. The name of the person or company behind the PDF.<\/li>\n<li><em>Topic<\/em>. A short description of the content in the PDF.<\/li>\n<\/ul>\n<p>There is no length limit on title, author or subject. Other types of metadata can be filled in as needed, but SEO-wise it hardly has any effect.<\/p>\n<p>Finally, the file size should be as small as possible. You can ensure this by using only a few images and a few different fonts. So-called vector-based graphics (which are often in SVG format) generally take up significantly less space than actual images (which are often in PNG or JPG format).<\/p>\n<hr \/>\n<h2>Indexing and blocking PDF files<\/h2>\n<p>Google indexes PDF files in much the same way as regular web pages. The PDF files appear side by side with the regular Google search results, differentiated only by a small 'PDF' label. Images from PDF files can be indexed in Google Image Search. Text in scanned PDFs can also be read and indexed by Google in most cases.<\/p>\n<p>However, Google typically does not index PDFs as often as regular web pages. The reason is simply that the content of PDF files is usually very static, so Google doesn't need to crawl PDF files as often, saving Google precious server resources. Here is an example of a PDF file and a regular web page in Google search results:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7953 aligncenter\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/pdf-seo-2.png\" alt=\"\" width=\"470\" height=\"174\" \/><\/p>\n<p>If you don't want Google to index your PDF files, you can either not link to them publicly (so Google can't find them) or insert a small piece of code in the configuration file on your web server that blocks access to one or more of the files. The latter requires the help of the technical person responsible for your website. On Apache web servers, the configuration file is an htaccess file and in this file search engines can be blocked from all PDF files with the following code:<\/p>\n<p><em>&lt;Files ~ &#8220;.pdf$&#8221;&gt;<\/em><\/p>\n<p><em>Header set X-Robots tag \"noindex, nofollow\"<\/em><\/p>\n<p><em>&lt;\/Files&gt;<\/em><\/p>\n<hr \/>\n<h2>Tracking visitors in PDF files<\/h2>\n<p>There are limited options for tracking visitors in PDF files, as you cannot insert tracking scripts in PDF files in the same way as on regular web pages. However, PDFs typically make up such a small part of the content on a website that the lack of tracking is negligible.<\/p>\n<p>The only viable solution is event tracking in Google Analytics, which makes it possible to track the number of clicks to PDF files (including PDF downloads). This solution can also be used for tracking clicks to video files, for example. Read more about setting up event tracking in Google Analytics here: <a href=\"https:\/\/support.google.com\/analytics\/answer\/1012044\">https:\/\/support.google.com\/analytics\/answer\/1012044<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>PDF-filer er uhensigtsm\u00e6ssige Lad det v\u00e6re sagt med det samme: PDF-filer er uhensigtsm\u00e6ssige i en SEO-sammenh\u00e6ng sammenlignet med almindelige websider. Det er der flere forskellige grunde til: PDF-filer er sv\u00e6re at synligg\u00f8re p\u00e5 Google. PDF-filer giver ikke brugerne mulighed for at interagere med dit website. PDF-filer er ikke brugervenlige p\u00e5 mobile enheder. L\u00e6sere af PDF-filer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-14083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indholdsoptimering_cat"],"acf":{"form":false,"post_short_description":"Vores anbefaling er derfor, at du s\u00e5 vidt muligt undg\u00e5r PDF-filer og i stedet viser dit indhold p\u00e5 almindelige sider p\u00e5 dit website. \u00d8nsker du alligevel at g\u00f8re brug af PDF-filer, f\u00e5r du her nogle anbefalinger til s\u00f8gemaskineoptimering af filerne.","post_authors":[13325],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PDF-filer og SEO | Optimering af PDF-filer \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"L\u00e6s om s\u00f8gemaskineoptimering af PDF-filer og l\u00e6r hvorfor PDF-filer er uhensigtsm\u00e6ssige i en SEO-sammenh\u00e6ng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-59\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PDF-filer og SEO\" \/>\n<meta property=\"og:description\" content=\"L\u00e6s om s\u00f8gemaskineoptimering af PDF-filer og l\u00e6r hvorfor PDF-filer er uhensigtsm\u00e6ssige i en SEO-sammenh\u00e6ng.\" \/>\n<meta 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