{"id":14072,"date":"2020-01-03T15:04:14","date_gmt":"2020-01-03T14:04:14","guid":{"rendered":"https:\/\/inboundcph.dk\/instagram-annoncering\/"},"modified":"2024-04-26T04:37:48","modified_gmt":"2024-04-26T03:37:48","slug":"-52","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/instagram-annoncering\/","title":{"rendered":"Instagram advertising"},"content":{"rendered":"<h2>Instagram advertising<\/h2>\n<p>Instagram is a medium that has been growing rapidly in recent years. Users are flocking to and Instagram is constantly evolving, both for the users but also their creative advertising opportunities.<\/p>\n<p>With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook's extensive targeting capabilities and tools, Instagram advertising is an effective strategy that's easy to implement.<\/p>\n<hr \/>\n<h2>What is Instagram advertising?<\/h2>\n<p>Instagram ads are posts or stories that a business pays to promote to users' Instagram feeds. They can look similar to regular Instagram posts, but are always identified by the fact that they are clearly sponsored content.<\/p>\n<p>They can also include a call to action button (<a href=\"\/en\/viden\/-45\/\">CTA<\/a>), to drive traffic or <a href=\"\/en\/viden\/\/\">conversions<\/a>.<\/p>\n<h3>Types of Instagram ads<\/h3>\n<p>Instagram offers multiple ad formats:<\/p>\n<ul>\n<li>Stories<\/li>\n<li>Images<\/li>\n<li>Video<\/li>\n<li>Carousel<\/li>\n<li>Collection ads<\/li>\n<li>Explore<\/li>\n<li>IGTV<\/li>\n<li>Instagram Shopping<\/li>\n<\/ul>\n<p>Each ad type works for different business goals and has different call-to-action options<\/p>\n<hr \/>\n<h2>Know your target audience<\/h2>\n<p>Think about your ads from your potential customers' perspective: What solution does your product or service offer them? What do they need and want? Keep their goals and values in mind when creating your ads. This is about them - not you.<\/p>\n<hr \/>\n<h2>Instagram advertising - what does it cost?<\/h2>\n<p>If you're brand new, the cost of Instagram advertising might be one of your biggest concerns. Instagram advertising has to be worthwhile for you, even if you're a smaller or start-up business.<\/p>\n<p>Therefore, you should of course consider how much money you want to spend on Instagram advertising. Unfortunately, there are no list prices that you can quickly and easily look up and get an overview of, as prices depend on several different parameters.<\/p>\n<p>There is no simple answer to the question of how much Instagram ads cost. Many factors affect the cost of your Instagram ads, including:<\/p>\n<ul>\n<li>Targeting<\/li>\n<li>Placement<\/li>\n<li>Type<\/li>\n<li>Time of year<\/li>\n<\/ul>\n<p>The best way is to think about how much you want to spend or how much you are willing to spend per conversion. In most cases, you can always run a small campaign for almost no money. Instagram's parent company Facebook says so themselves: <em>\"You tell Facebook how much you want to spend on the campaign. Then we try to get as many results as possible for that amount. If you want to spend 50 kr. a week, you do that. If you want to spend $50,000 a week, you just do it.\"<\/em>\u00a0 So, you control your Instagram advertising costs by setting a campaign spend limit, a daily budget and a bidding strategy.<\/p>\n<hr \/>\n<h2>Follow up on your Instagram ads<\/h2>\n<p>As with <a href=\"\/en\/viden\/facebook-advertising\/\">Facebook Ads<\/a> you can see the performance of your Instagram ads in Facebook Ads Manager. Always follow up on your Instagram ads, because if they are not performing optimally, you should change them before it ends up costing you too much money.<\/p>\n<p><strong>Tip<\/strong>: To get off to a good start, you can set up two ads running in parallel. Then you can <a href=\"https:\/\/inboundcph.dk\/en\/viden\/a-b-splittest\/\">split test<\/a> and compare this data to assess which ad has performed best.<\/p>","protected":false},"excerpt":{"rendered":"<p>Instagram-annoncering Instagram er et medie, der har v\u00e6ret i stor v\u00e6kst de seneste \u00e5r. Brugere str\u00f8mme til og Instagram udvikler sig l\u00f8bende, b\u00e5de for brugerne men ogs\u00e5 deres kreative annonceringsmuligheder. Med et potentielt publikum p\u00e5 mere end 928 millioner mennesker, er Instagram-annoncer et n\u00f8glev\u00e6rkt\u00f8j for enhver marketingmedarbejder p\u00e5 sociale medier. Med adgang til moderselskabet Facebooks [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-14072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoncering_cat"],"acf":{"form":false,"post_short_description":"Uanset om du \u00f8nsker at s\u00e6lge produkter gennem Instagram, indsamle leads eller noget helt tredje, s\u00e5 er Instagram annoncering blevet ekstremt popul\u00e6rt, blandt mange virksomheder verdenen over - store som sm\u00e5. Instagram annoncering kan kategoriseres som push-marketing, da du betaler Instagram for at eksponere din annonce overfor deres brugere, selvom de ikke har efterspurgt den.","post_authors":"","post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Instagram-annoncering | Tips og gode r\u00e5d \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Instagram annoncering er blevet ekstremt popul\u00e6rt, blandt mange virksomheder verdenen over. L\u00e6s mere om Instagram-annoncering her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-52\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram-annoncering\" \/>\n<meta property=\"og:description\" content=\"Instagram annoncering er blevet ekstremt popul\u00e6rt, blandt mange virksomheder verdenen over. 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