{"id":14071,"date":"2020-02-03T14:57:40","date_gmt":"2020-02-03T13:57:40","guid":{"rendered":"https:\/\/inboundcph.dk\/youtube-annoncering\/"},"modified":"2024-04-26T02:58:01","modified_gmt":"2024-04-26T01:58:01","slug":"youtube-advertising-2","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/youtube-annoncering\/","title":{"rendered":"YouTube advertising"},"content":{"rendered":"

YouTube advertising<\/h2>\n

In the same way that the media Facebook<\/a> and Instagram<\/a>YouTube has also grown. The number of users of the medium is increasing, which is why YouTube is continuously evolving both for users but also their creative advertising opportunities.<\/p>\n

Businesses advertise on YouTube because it's the world's 2nd most popular website with 2 billion logged-in visitors per month! If you're considering how to allocate your video ad budget, YouTube has the widest reach and powerful targeting features that make it an undeniably valuable platform across the customer journey.<\/p>\n

However, be aware that YouTube advertising is not something you just jump into without reading up on it first. Therefore, spend some extra time learning the basics, it will pay off in your return on investment later.<\/p>\n

\n

Types of YouTube ads<\/h2>\n

Let's start by looking at the types of ads you can run on YouTube:<\/p>\n

    \n
  1. Display ads<\/a><\/li>\n
  2. Overlay ads<\/li>\n
  3. Video ads<\/a>that need to be skipped<\/li>\n
  4. Video ads that can't be skipped<\/li>\n
  5. Bumper ads<\/li>\n
  6. Sponsored card<\/li>\n<\/ol>\n

    If you are already advertising on YouTube or have done your homework, you are probably familiar with most of these formats. However, it could just be that you are a YouTube user yourself and have come across them. Seeing how others run their YouTube ads can be a good place to start. That way you can get some inspiration.<\/p>\n

    \n

    YouTube advertising best practices<\/h2>\n

    YouTube's advertising engine is very powerful and you can optimize to infinity. Of course, you don't have time for that, so the success of your ad basically depends on how it captures users. This means that your creative choices determine how successful your ads will be.<\/p>\n

    Data and YouTube advertising<\/h2>\n

    As with any other form of advertising, if you don't know who your ads are going to be exposed to, it's going to be very expensive. Therefore, you need to look at your target audience. This can be based on other advertising activities, user surveys, your Google Analytics account, etc.<\/p>\n

    In addition, you should always consider your ad from the perspective of your potential customers: What solution does your product or service offer them? What do they need and want? Keep their goals and values in mind when creating your ads. This is about catering to customers - not you.<\/p>\n

    \n

    Follow up on your YouTube ads<\/h2>\n

    When you choose to advertise on YouTube, you should always keep a close eye on your ads. That way, you can quickly change your set up if they are not performing optimally. If you just let an ineffective ad run, it can be an expensive experience.<\/p>\n

    Tip<\/strong>: To get off to a good start, you can set up two ads running in parallel. Then you can split test<\/a> and compare this data to assess which ad has performed best.<\/p>","protected":false},"excerpt":{"rendered":"

    YouTube annoncering P\u00e5 samme m\u00e5de som medierne Facebook og Instagram, er YouTube ligeledes vokset. Antallet af brugere af mediet stiger, hvorfor YouTube l\u00f8bende udvikler sig b\u00e5de for brugerne men ogs\u00e5 deres kreative annonceringsmuligheder. Virksomheder annoncerer p\u00e5 YouTube, fordi det er verdens 2. mest popul\u00e6re hjemmeside, der har 2 milliarder indloggede bes\u00f8gende om m\u00e5neden! Hvis du […]<\/p>\n","protected":false},"author":1,"featured_media":15149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-14071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoncering_cat"],"acf":{"form":false,"post_short_description":"YouTube-annoncering er en popul\u00e6r annonceringsmulighed grundet sit store publikum. Annonc\u00f8rer anvender YouTube til b\u00e5de at s\u00e6lge produkter, indsamle leads mv. B\u00e5de store som sm\u00e5 virksomheder, finder stor v\u00e6rdi i at annoncere p\u00e5 YouTube. YouTube annoncering kan kategoriseres som push-marketing, da du betaler YouTube for at eksponere din annonce overfor deres brugere, selvom de ikke har efterspurgt den.","post_authors":"","post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nYouTube-annoncering | Hvad er YouTube-annoncering? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"YouTube-annoncering er en popul\u00e6r annonceringsmulighed grundet sit store publikum. L\u00e6s mere om YouTube-annoncering her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/youtube-advertising-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube-annoncering\" \/>\n<meta property=\"og:description\" content=\"YouTube-annoncering er en popul\u00e6r annonceringsmulighed grundet sit store publikum. 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