{"id":14070,"date":"2020-03-25T14:36:58","date_gmt":"2020-03-25T13:36:58","guid":{"rendered":"https:\/\/inboundcph.dk\/sem\/"},"modified":"2024-04-25T11:18:18","modified_gmt":"2024-04-25T10:18:18","slug":"-51","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/sem\/","title":{"rendered":"SEM (Search Engine Marketing)"},"content":{"rendered":"

What is SEM?<\/h2>\n

As written above, SEM stands for Search Engine Marketing. SEM is a collective term for SEO and SEA<\/a>SEO is search engine optimization and SEA is search engine advertising - for example Google Ads. Let's take a closer look at SEO and SEA respectively.<\/p>\n

\n

What is SEO?<\/h2>\n

This kind of SEM work does not require the creation of an ad. Instead, this part is about many different factors that you have worked on, on your own website and outside of your website, all of which can contribute to your landing pages<\/a> ranks higher in the search results.<\/p>\n

When you work with SEO on your own website, you are dealing with on-page SEO<\/a>and conversely, if you work with SEO outside your website, it's called off-page SEO.<\/p>\n

Your work with on-page SEO includes writing SEO-friendly texts on your website's landing pages, based on associated keywords or keyword phrases that you have been informed about based on a keyword analysis. On-page SEO is also about the technical part of a website. SEO is not just about texts and links, there is also a lot of technical work that needs to be done in order to be recognized by Google.<\/p>\n

Working with off-page is where link building comes in. Link building is all about getting other websites to link to yours, as according to Google, this can be seen as recognition that you have content that is relevant to potential customers or readers. Read more about SEO<\/a>.<\/p>\n

\n

What is SEA?<\/h2>\n

As written in the introduction in the last section, SEO is not about creating an ad. However, SEA is, as SEA is paid advertising in search engines. On Google, you can work with this part by using Google Ads.<\/p>\n

By creating campaigns in Google Ads, you can target your Ads ads to your target audience and promote your products or services to them.<\/p>\n

The price of a Google Ads ad is different. The way you pay is via PPC, which is short for Pay Per Click, which means that you pay for your ad every time a user clicks on it via Google.<\/p>\n

\n

SEM marketing can work wonders<\/h2>\n

Online marketing SEM can do wonders for most businesses, as the combination of SEO and SEA can create a solid marketing strategy<\/a>.<\/p>\n

By working with SEM all the way around, you can plan your SEM campaign based on using SEO in one area and SEA in another - depending on where it is most needed. They can overlap where it makes sense. For example, where you are strong in SEO, you may not need to work with SEA to the same extent and vice versa. The advantage of using SEA is that these ads are at the top, above the organic results. In return, you pay for them. Conversely, the advantage of search engine optimization is that your landing pages can rank high in the organic search results and you don't have to pay for your SEO efforts, it just takes time.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er SEM? Som skrevet ovenfor, s\u00e5 betyder SEM: Search Engine Marketing. SEM er en f\u00e6llesbetegnelse for SEO og SEA, hvor man ved SEO arbejder med s\u00f8gemaskineoptimering og med SEA arbejder med annoncering i s\u00f8gemaskinerne – eksempelvis Google Ads. Lad os se n\u00e6rmere p\u00e5 henholdsvis SEO og SEA. Hvad er SEO? Denne form for SEM-arbejde […]<\/p>\n","protected":false},"author":1,"featured_media":15058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-14070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"SEM er en forkortelse for Search Engine Marketing, som er den overordnede betegnelse for SEO (s\u00f8gemaskineoptimering) og SEA (Search Engine Advertising). SEM omhandler alts\u00e5 s\u00f8gemaskinemarkedsf\u00f8ring, som eksempelvis er markedsf\u00f8ring via s\u00f8gemaskinen Google. Bliv klogere p\u00e5 SEM i denne SEM artikel.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nSEM (Search Engine Marketing) | Hvad er SEM? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"SEM er en forkortelse for Search Engine Marketing, som er den overordnede betegnelse for markedsf\u00f8ring i s\u00f8gemaskiner. L\u00e6s mere om SEM her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-51\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEM (Search Engine Marketing)\" \/>\n<meta property=\"og:description\" content=\"SEM er en forkortelse for Search Engine Marketing, som er den overordnede betegnelse for markedsf\u00f8ring i s\u00f8gemaskiner. 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