{"id":14068,"date":"2020-03-25T14:28:21","date_gmt":"2020-03-25T13:28:21","guid":{"rendered":"https:\/\/inboundcph.dk\/roas\/"},"modified":"2024-04-25T11:19:48","modified_gmt":"2024-04-25T10:19:48","slug":"-49","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/roas\/","title":{"rendered":"ROAS (Return On Ad Spend)"},"content":{"rendered":"

What is ROAS?<\/h2>\n

As written above, ROAS is an abbreviation for Return on Ad Spend, which is about the return you get from using Google Ads<\/a>. This compares the revenue you get from Google Ads campaigns with your total spend with Google.<\/p>\n

ROAS can be calculated at several different levels. For example, you can choose to calculate ROAS for your entire Google Ads account, selected campaigns in your Google Ads account, ad groups in your Google Ads account, or all the way down to the keyword level, where you simply calculate ROAS based on individual keywords.<\/p>\n

You might be thinking of the term ROI, but there's a difference! ROI is an abbreviation for Return on Investment, which is calculated to find out the percentage of profit a campaign makes.<\/p>\n

Many marketers can be unsure which one to choose. So let's define the difference between them here:<\/p>\n

\n

The difference between ROAS and ROI<\/h2>\n

The purpose of ROAS is to compare how much money you spend versus how much you earn, while the purpose of ROI is to calculate the amount you earn after you have paid all your expenses.<\/p>\n

ROI cannot be used to compare, but only as a calculation that can give you information about whether a campaign is worth the investment.<\/p>\n

\n

How is ROAS calculated?<\/h2>\n

We find that there is a lot of confusion about how to calculate and use ROAS as a measurement tool. Therefore, in this section, we will take a closer look at an example of a Return on Ad Spend ROAS calculation.<\/p>\n

But first, of course, you need to be presented with the formula, it's quite simple. Simply divide your revenue by your advertising costs:<\/p>\n

Revenue \/ Ad spend = ROAS<\/p>\n

\n

ROAS calculation example<\/h2>\n

For example, if you make a turnover of 1000 DKK on a Google ad where you have spent 100 DKK, this gives you an ROAS of 1000%.<\/p>\n

The reason ROAS is 1000% is because you have received a return equivalent to 10 times your investment.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er ROAS? Som skrevet ovenfor, s\u00e5 er ROAS en forkortelse for Return on Ad Spend, der handler om hvilket afkast du f\u00e5r ud af, at anvende Google Ads. Her sammenlignes alts\u00e5 oms\u00e6tningen, som du f\u00e5r ud af Google Ads kampagner med dine samlede udgifter, som du l\u00e6gger hos Google. ROAS kan beregnes p\u00e5 flere […]<\/p>\n","protected":false},"author":1,"featured_media":15103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-14068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataindsamling_cat"],"acf":{"form":false,"post_short_description":"ROAS er en forkortelse for Return on Ad Spend, der bruges som et m\u00e5lev\u00e6rkt\u00f8j til vurdering af annoncers succes. ROAS er et velkendt begreb for de fleste, der annoncerer med Google Ads. Der ses dog en del forvirring omkring beregningen af ROAS - det kan du blive klogere p\u00e5 i denne tekst.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nROAS (Return On Ad Spend) | Hvad er ROAS? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"ROAS er en forkortelse for Return on Ad Spend, der bruges som et m\u00e5lev\u00e6rkt\u00f8j til vurdering af annoncers succes. 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