{"id":14065,"date":"2020-02-25T14:07:21","date_gmt":"2020-02-25T13:07:21","guid":{"rendered":"https:\/\/inboundcph.dk\/linkedin-annoncering\/"},"modified":"2024-04-26T02:53:16","modified_gmt":"2024-04-26T01:53:16","slug":"linkedin-advertising-2","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/linkedin-annoncering\/","title":{"rendered":"LinkedIn advertising"},"content":{"rendered":"<h2>4 facts about LinkedIn<\/h2>\n<ol>\n<li>LinkedIn is a social media platform founded on May 5, 2003<\/li>\n<li>LinkedIn's CEO is Jeff Weiner<\/li>\n<li>LinkedIn's headquarters are located in Mountain View, CA<\/li>\n<li>LinkedIn has 8700 employees<\/li>\n<\/ol>\n<hr \/>\n<h2>LinkedIn as a medium<\/h2>\n<p>The big difference between LinkedIn and Facebook is that LinkedIn is basically used more professionally. You won't see vacation photos, wedding photos and various status updates about your \"friends'\" everyday life on LinkedIn in the same way.<\/p>\n<p>Instead, you will find that LinkedIn users have a more professional behavior on the medium. They are at work when they go through their feed and look at the content with professional eyes, as the feed is basically filled with industry news, job postings, trends, etc.<\/p>\n<p>One of the great advantages of LinkedIn is that it allows you to reach decision-makers more directly.<\/p>\n<hr \/>\n<h2>What is LinkedIn advertising?<\/h2>\n<p>As with other media, you can also use LinkedIn to advertise. If you want to contact <a href=\"\/en\/viden\/\/\">B2B customers<\/a>Your ads on LinkedIn are exposed to users even if they have not requested it. Thus, LinkedIn advertising can be categorized as push marketing as you pay LinkedIn to show your ads to their users.<\/p>\n<p>By advertising on LinkedIn, your content is exposed to users who may be highly relevant to you, but who may be hard to catch on other media.<\/p>\n<p>If your company is not visible on LinkedIn, you are missing out on 1.4 million professional Danes who use LinkedIn, where there should probably be someone interested in your product or service.<\/p>\n<hr \/>\n<h2>Benefits of LinkedIn advertising<\/h2>\n<p>The benefits of using LinkedIn as a B2B company to run ads are many. Some of the benefits of LinkedIn advertising are obvious, such as the targeting possibilities and that you can better reach B2B audiences compared to other platforms.<\/p>\n<p>New members are constantly joining LinkedIn, so almost regardless of your industry, your audience on LinkedIn will grow, which is why LinkedIn advertising is becoming more and more effective.<\/p>\n<p>LinkedIn advertising in the form of lead ads is particularly effective, so if you're a B2B company that hasn't started using it, you need to get started! The potential is enormous.<\/p>\n<hr \/>\n<h2>Disadvantages of LinkedIn advertising<\/h2>\n<p>There are always pros and cons that need to be weighed up to assess whether an activity like LinkedIn advertising is a good investment. One of the disadvantages of LinkedIn advertising is that click prices are expensive - typically quite a bit more expensive than <a href=\"\/en\/viden\/facebook-advertising\/\">Facebook advertising<\/a> and Google Ads.<\/p>\n<p>Read more about <a href=\"\/en\/viden\/-123\/\">LinkedIn marketing<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>4 facts om LinkedIn LinkedIn er et socialt medie, som blev grundlagt 5 maj 2003 LinkedIn\u2019s CEO hedder Jeff Weiner LinkedIn\u2019s hovedkvarter ligger i Mountain View, CA LinkedIn har 8700 medarbejdere LinkedIn som medie Den helt store forskel p\u00e5 LinkedIn og Facebook er, at LinkedIn alts\u00e5 som udgangspunkt bruges mere professionelt. Du vil alts\u00e5 ikke [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,89],"tags":[],"class_list":["post-14065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoncering_cat","category-sociale-medier_cat"],"acf":{"form":false,"post_short_description":"LinkedIn kan siges at v\u00e6re et socialt medie for erhvervslivet. Med en bruger p\u00e5 LinkedIn, kan du g\u00f8re dig synlig i et professionelt \u00f8jemed, sammenlignet med det sociale medie Facebook. LinkedIn annoncering g\u00f8r det muligt for dig, at s\u00e6lge dine produkter gennem LinkedIn, indsamle leads mv.","post_authors":[13400],"post_contact_section":{"post_contact_section_employee":13400,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LinkedIn-annoncering | Hvad er LinkedIn-annoncering? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"LinkedIn-annoncering er en f\u00e6llesbetegnelse for en r\u00e6kke forskellige annonceformer p\u00e5 LinkedIn. 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