{"id":14060,"date":"2020-01-25T13:27:31","date_gmt":"2020-01-25T12:27:31","guid":{"rendered":"https:\/\/inboundcph.dk\/e-mail-marketing\/"},"modified":"2024-04-26T04:35:35","modified_gmt":"2024-04-26T03:35:35","slug":"-46","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/e-mail-marketing\/","title":{"rendered":"Email marketing"},"content":{"rendered":"

What is email marketing?<\/h2>\n

You've probably received a newsletter or two over the years from brands you want to stay up to date with news, offers, etc. Note, however, that email marketing today comes in many more forms, and the classic newsletter with info about offers and news is just one of them.<\/p>\n

Building credibility and thus warming potential customers through emails has become part of best practice in the marketing world today. This is done by companies sending out emails to their mailing list with free guides, funny videos, or content with specialized knowledge, just to name a few possible examples.<\/p>\n

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Email marketing has evolved<\/h2>\n

In the past, a company would sit down and write a newsletter in their newsletter program and send it out to everyone on their mailing list. Today, email marketing has evolved and more technical software tools are used to help companies manage this type of marketing.<\/p>\n

It has been found that it is far more effective to segment<\/a> mailing list in order to target the emails sent out to be relevant to the recipients - this is called direct mail. This is especially smart because the more relevant the communication is to the recipient, the fewer people will be annoyed by receiving the email, thus reducing the unsubscribe rate.<\/p>\n

With the right email marketing platform, this exercise can be largely automated. This means that today you can create automated mail flows that allow your email platform to automatically send targeted emails to your recipients. Which email each recipient should receive depends on what specific action the recipient has taken on your website.<\/p>\n

A good marketing automation<\/a> can communicate with a large number of people leads<\/a> via personalized content to each potential customer's situation, needs and willingness to buy. This is possible because the system is able to track and analyze what your potential customers find interesting as well as how far they are in the buying process through data about their visits to your website.<\/p>\n

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What is the benefit of email marketing?<\/h2>\n

When looking at email marketing vs social media, it's worth mentioning that your mailing list is yours! Have you ever heard the horrible stories of companies' media profiles being shut down? Because they unknowingly broke a rule on a medium that they had spent an extremely long time building fans on. You can't go that wrong with email marketing. Here you have your own mailing list and neither Facebook<\/a>, Instagram<\/a> or other media can delete the recipients on your mailing list.<\/p>\n

As previously written, you have the opportunity to communicate more directly to your target audience via direct mail. This is to strengthen your relationship with your customers without you having to do much. Because once your emails have been automated, your system takes care of most of the work and you can concentrate on other things in your business. If you have a customer who is unsure whether to buy or not, you can, for example, use email to build a trust that warms up the customer so much that you can ultimately call them and complete the purchase. This saves you both time and money compared to cold canvas sales, as they don't have to call the customer multiple times to build the same interest, which is instead automatically sent via your email flow.<\/p>\n

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What types of marketing emails are there?<\/h2>\n

There are several ways to conduct your email marketing. Most companies use different types of marketing emails to keep their customers updated with useful and relevant information about their company. They all have their advantages, so instead of listing all types of marketing emails, here are some examples of the most commonly used types of marketing emails:<\/span><\/p>\n

Newsletters<\/strong> - Helps keep your customers updated with news about your company. It also gives the customer an insight into what's happening in your company, such as what projects you're working on or the hiring and promotion of new employees. It's the best way to keep your customers updated so that they can follow your company's development.<\/span><\/p>\n

However, it's also important to keep in mind that your newsletter shouldn't be a nuisance to your customers. As a general rule, stick to the following:<\/span><\/p>\n