{"id":14057,"date":"2020-02-10T13:14:44","date_gmt":"2020-02-10T12:14:44","guid":{"rendered":"https:\/\/inboundcph.dk\/ppc\/"},"modified":"2024-04-26T02:56:20","modified_gmt":"2024-04-26T01:56:20","slug":"-44","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/ppc\/","title":{"rendered":"PPC (Pay Per Click)"},"content":{"rendered":"

What is PPC?<\/h2>\n

PPC is short for Pay Per Click and means \"payment per click\". The term refers to the fact that advertisers pay every time a user clicks on one of their online ads - hence the name PPC (Pay Per Click).<\/p>\n

PPC ads can be found on many different ad platforms, including:<\/p>\n

    \n
  1. SEA<\/a> (Search Engine Advertising). Includes text ads on Google, for example.<\/li>\n
  2. SMM (Social Media Marketing). Includes, for example, image ads on LinkedIn and Facebook.<\/li>\n<\/ol>\n

    You're probably already familiar with the paid PPC search ads on Google. These ads are exposed to users when people search for things online using a search engine such as Google. This is especially when a user is doing commercial searches, meaning they are looking for something to buy.<\/p>\n

    This can be anything from a mobile search (someone looking for \"Burger near me\" on their cell phone), to a search for a local service (someone looking for a plumber or carpenter in their area), to someone looking for a gift (\"Mother's Day flowers\". What these types of searches have in common is that they trigger PPC ads.<\/p>\n

    In pay-per-click advertising, the companies running ads are only charged when a user actually clicks on their ad. Other forms of PPC advertising include display advertising (typically display banner ads) and remarketing.<\/p>\n

    \"PPC\"<\/p>\n

    Example of a PPC text ad on Google<\/p>\n

    \n

    How does advertising with PPC work?<\/h2>\n

    For ads to appear next to results on a search engine, advertisers can't just pay more to ensure their ads appear more prominently than their competitors' ads.<\/p>\n

    Instead, ads are subject to the so-called Ad Auction, a completely automated process that Google and other major search engines use to determine the relevance and validity of ads.<\/p>\n

    \n

    Keywords in PPC<\/h2>\n

    As the name suggests, the Ad Auction is a bidding system. This means that advertisers must bid on, for example, the words they want to \"trigger\" or display their ads.<\/p>\n

    For example, let's say your business sells fishing tackle and a user wants to buy a new fishing rod and bait, they might search for \"fishing tackle\" in a search engine like Google to find a store that can sell them these items.<\/p>\n

    The moment the user submits their search query, the search engine performs the complex algorithmic calculations on which the Ad Auction is based. This determines which ads are displayed, in which order and by which advertiser.<\/p>\n

    As mentioned earlier, you pay for every click on your ad. Therefore, it's important that you only bid on keywords that are relevant to you and your business.<\/p>\n

    \n

    Frequently asked questions<\/h2>\n
    \n
    \n What does PPC mean?<\/span>\n +<\/span>\n <\/div>\n

    PPC is a term for a payment model where online advertisers pay an amount every time their ads are clicked.<\/p>\n<\/div>\n <\/div><\/p>\n

    \n
    \n What is PPC short for?<\/span>\n +<\/span>\n <\/div>\n

    PPC is short for Pay Per Click.<\/p>\n<\/div>\n <\/div><\/p>\n

    \n
    \n What are typical PPC prices?<\/span>\n +<\/span>\n <\/div>\n

    The price advertisers pay for a click on an ad can vary from anything between a few pennies to hundreds of dollars.<\/p>\n<\/div>\n <\/div><\/p>\n

    \n
    \n What is a PPC Manager?<\/span>\n +<\/span>\n <\/div>\n

    A PPC Manager is a person who manages a company's PPC advertising campaigns.<\/p>\n<\/div>\n <\/div><\/p>\n

    <\/div>","protected":false},"excerpt":{"rendered":"

    Hvad er PPC? PPC er en forkortelse for Pay Per Click og betyder “betaling per klik”. Betegnelsen henviser til, at annonc\u00f8rer betaler hver gang en bruger klikker p\u00e5 en af \u200b\u200bderes online-annoncer \u2013 deraf navnet PPC (Pay Per Click). PPC-annoncer findes p\u00e5 mange forskellige annonceplatforme, heriblandt: SEA (Search Engine Advertising). Omfatter eksempelvis tekstannoncer p\u00e5 Google. […]<\/p>\n","protected":false},"author":1,"featured_media":15215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-14057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads_cat"],"acf":{"form":false,"post_short_description":"PPC betegner en afregningsmodel, hvor en annonc\u00f8r betaler et bel\u00f8b hver gang en person klikker p\u00e5 annonc\u00f8rens annonce online. Kaldes ogs\u00e5 for Pay Per Click eller \"betaling per klik\". L\u00e6s mere om PPC herunder.","post_authors":[13297],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nPPC (Pay Per Click) | Hvad er PPC? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"PPC st\u00e5r for Pay Per Click, og henviser til at annonc\u00f8rer betaler, hver gang en bruger klikker p\u00e5 en af \u200b\u200bderes online-annoncer. 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