{"id":14056,"date":"2020-02-10T13:12:15","date_gmt":"2020-02-10T12:12:15","guid":{"rendered":"https:\/\/inboundcph.dk\/marketing-attribution\/"},"modified":"2024-04-26T02:56:36","modified_gmt":"2024-04-26T01:56:36","slug":"-43","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/marketing-attribution\/","title":{"rendered":"Marketing Attribution"},"content":{"rendered":"

What is digital attribution? <\/strong><\/h2>\n

Attribution is the English term for the word attribution. This makes sense in relation to this topic. Because it's all about attributing value to your marketing channels. As written above, it's a mistake to think that the marketing activity that finally triggered a purchase is the most effective. It takes more data to make this conclusion than just a purchase.<\/p>\n

You need to look at the entire customer journey<\/strong><\/h2>\n

To find the right one for you marketing mix<\/a>you need to take a closer look at the entire customer journey. If you think that your Google Ads ad for vacuum cleaner deals, for example, is doing all the work to attract customers to your store? Then you're most likely wrong.<\/p>\n

There may be several marketing activities behind your Google Ads ad that contributed to the purchase - if you had turned these off, the purchase may not have happened at all.<\/p>\n

Let's take an example for the sake of understanding: <\/strong><\/p>\n

Ole wants to buy a new vacuum cleaner. He starts by searching on Google and comes across an organic result, which is a guide to which vacuum cleaner has won the most tests this year. Ole investigates the market further and in the process comes across a text ad on Google for the same website that did the test, to take a closer look at the prices - the vacuum cleaner Ole would like is on offer, but Ole wants to be absolutely sure that it is not available cheaper from a competitor. So Ole ends up searching for \"vacuum cleaner name on offer\" from which he selects Google Shopping to get an overview. Ole realizes that you actually have the most advantageous offer and therefore Ole buys his new vacuum cleaner from you.<\/p>\n

Do you see the idea? In this example, Ole didn't start by pressing your Google Shopping ad<\/a>Instead, he went through a long buying journey to decide that it should be that product and that it should be purchased from you.<\/p>\n

Google Attribution can help you<\/strong><\/h2>\n

As you might have guessed, this exercise can be complicated - it requires a lot of data and the good news is that Google Attribution can help you improve your marketing efforts by assigning more accurate value to the different points in your customers' journey towards buying from your store.<\/p>\n

The way Google Attribution does this is by distributing the value based on data. If we take the above example with Ole as a starting point, Google will assign one specific value to organic search, one specific value to the text ad, one specific value to the shopping result.<\/p>\n

Get started with Google Attribution here.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Hvad er digital attribution? Attribution er den engelske betegnelse for ordet tilskrivning. Dette giver god mening i forhold til dette emne. For det handler om, at tilskrive dine marketingkanaler v\u00e6rdi. Som skrevet ovenfor, s\u00e5 er det fejlagtigt at tro, at den marketingaktivitet der endeligt udl\u00f8ste et k\u00f8b, er den mest effektive. Det kr\u00e6ver mere data, […]<\/p>\n","protected":false},"author":1,"featured_media":15076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-14056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"Marketing attribution omhandler vurderingen af, hvilket marketing mix der er mest fordelagtigt for din virksomhed at anvende. Ved unders\u00f8gelse af din kundes rejse, vil du opleve, at det er en fejl, at till\u00e6gge den marketingkanal, som f\u00f8rer til et k\u00f8b alt v\u00e6rdien.","post_authors":[13297],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nMarketing Attribution | Hvad er Marketing Attribution? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Marketing attribution omhandler vurderingen af, hvilket marketingmix der er mest fordelagtigt for din virksomhed at anvende. L\u00e6s mere her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-43\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Attribution\" \/>\n<meta property=\"og:description\" content=\"Marketing attribution omhandler vurderingen af, hvilket marketingmix der er mest fordelagtigt for din virksomhed at anvende. 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