{"id":14045,"date":"2020-11-05T14:38:01","date_gmt":"2020-11-05T13:38:01","guid":{"rendered":"https:\/\/inboundcph.dk\/google-ads-paa-black-friday\/"},"modified":"2024-04-25T07:33:03","modified_gmt":"2024-04-25T06:33:03","slug":"-41","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/google-ads-paa-black-friday\/","title":{"rendered":"WHY you should go all out in Google Ads on Black Friday"},"content":{"rendered":"<h2>Conversion rates increase significantly on Black Friday<\/h2>\n<p>Last week we published the blog post <a href=\"https:\/\/inboundcph.dk\/en\/viden\/-38\/\">Get ready for Black Friday<\/a>. Here we informed you that tactics are your most important tool and gave some concrete tips on how you can create good tactics for your Google Marketing activities on Black Friday.<\/p>\n<p>In this post, I'm going to focus exclusively on finances and budgeting in Google Ads, so you can learn how to get the most out of your Google Ads budget on Black Friday. There's no doubt that on Friday, November 27th <strong>can<\/strong> become the day of the year when you achieve the highest daily revenue, as not only the number of conversions but also <a href=\"\/en\/viden\/-9\/\">conversion rates<\/a> on your website can increase significantly on this day. Sales can easily surpass the days leading up to Christmas, making it the wildest shopping party of the year.<\/p>\n<h2>Don't believe me? Then be convinced here.<\/h2>\n<p>This screenshot from one of our customers' Google Analytics account speaks for itself. In the image, you can see that I've compared last year's Black Friday to a Friday two weeks earlier. As you can see, the conversion rate, number of conversions and average order value from Google Ads ads increased on Black Friday:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-7822\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/black-friday-google-ads1-2.png\" alt=\"\" width=\"750\" height=\"185\" \/><\/p>\n<ul>\n<li><strong>Conversion rates<\/strong>, increased by almost 8 percentage points, corresponding to an increase of <strong>431,94<\/strong> <strong>%<\/strong>.<\/li>\n<li>The number of <strong>Transactions<\/strong> steps with <strong>5.650 %<\/strong>.<\/li>\n<li><strong>Turnover<\/strong> steps with <strong>7.034 %.<\/strong><\/li>\n<\/ul>\n<p>The example is from one of our Google Ads customers and is supported by similar trends in other ad accounts. The increase in conversion rate is particularly interesting. Because it means that the value of a visitor increases significantly and the profitability of Google Ads increases accordingly.<\/p>\n<p>To get the most out of the day, you need to focus on your Google Ads budget. Therefore, I'll end this post with a tip or two:<\/p>\n<h2>Leverage Google Ads on Black Friday<\/h2>\n<p>Customers are literally going crazy with their credit cards, and as a business owner, you need to take advantage of that! But that doesn't mean you can just sit back on the couch and watch Netflix.<\/p>\n<p>Because the battle for customer attention online is fierce on the big day - and we can expect it to be even fiercer this year as we've been introduced to COVID-19.<\/p>\n<p>So...<\/p>\n<p>If you want to make the most of the potentially increasing conversion rate, you need to set your Google Ads budget and bids optimally. If you do this, you can look forward to your revenue being significantly higher than any other day of the year.<\/p>\n<p>So how do I do that? You're probably thinking.<\/p>\n<p><strong>The formula is simple: <\/strong><\/p>\n<p>Since conversion rates often increase significantly on Black Friday, it can often be a very good business decision to increase your budget so that it is not used up and at the same time increase your <a href=\"\/en\/viden\/-23\/\">CPC<\/a> (cost per click) on this one day. If your conversion rate - as in the example above - increases significantly, you get much more value out of each visitor and a campaign can still be profitable even if you increase your CPC significantly.<\/p>\n<p>Yes, I know - it sounds overwhelming, but you should keep your cool. On the day, you should monitor performance in real-time data in Google Analytics, but expect there to be times when data is delayed. It would be a shame if your budget expires and performance is at its peak, so keep an eye on that too.<\/p>\n<ul>\n<li><strong>So rule #1.<\/strong> Drop the budget constraint - turn it up a notch. This is especially true in product areas where you are the price leader and expect a lot of conversions.<\/li>\n<\/ul>\n<p>In addition, remember that on Black Friday, CPC (cost per click) will typically increase as competition for customers increases. So you need to bid up, otherwise you risk ad impressions going to your competitors instead. Keep an eye on whether your bids are high enough for your keywords to get traffic.<\/p>\n<ul>\n<li><strong>So rule no. 2.<\/strong> Remember to bid up to your max CPC. You can start by bidding around 30% and see if it's enough. Conversely, it can also be too high if you only get traffic without conversions on a few keywords. Then you need to bid them down or pause them.<\/li>\n<\/ul>\n<p>Last but not least: Happy Black Friday!<\/p>","protected":false},"excerpt":{"rendered":"<p>Konverteringsraten stiger markant p\u00e5 Black Friday I sidste uge udgav vi blogindl\u00e6gget G\u00f8r dig klar til Black Friday. Her informerede vi om, at taktik er dit vigtigste redskab og gav nogle konkrete tips til, hvordan du kan l\u00e6gge en god taktik for dine Google Marketing-aktiviteter p\u00e5 Black Friday. I dette indl\u00e6g vil jeg udelukkende fokusere [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-14045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheder_cat"],"acf":{"form":false,"post_short_description":"Vidste du, at konverteringsraten i danske webbutikker ofte stiger markant p\u00e5 Black Friday? Det er et interessant f\u00e6nomen, og det er vigtigt, at du optimerer dine Google Ads-kampagner med afs\u00e6t i denne viden. For hvis konverteringsraten stiger markant, kan du \u00f8ge dine Google Ads-klikpriser markant og dermed tiltr\u00e6kke flere bes\u00f8gende \u2013 samtidig med at du bevarer en h\u00f8j rentabilitet i dine annoncekampagner.","post_authors":[13313],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Giv den gas p\u00e5 Google Ads til Black Friday \u2013\u00a0InboundCPH<\/title>\n<meta name=\"description\" content=\"Konverteringsraten stiger markant p\u00e5 Black Friday. Se selv eksemplet i indl\u00e6gget her baseret p\u00e5 data fra en af vores mange kunder.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-41\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DERFOR skal du give den gas i Google Ads p\u00e5 Black Friday\" \/>\n<meta property=\"og:description\" content=\"Konverteringsraten stiger markant p\u00e5 Black Friday. 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