{"id":14021,"date":"2020-02-20T14:32:42","date_gmt":"2020-02-20T13:32:42","guid":{"rendered":"https:\/\/inboundcph.dk\/branding\/"},"modified":"2024-04-26T02:55:20","modified_gmt":"2024-04-26T01:55:20","slug":"-31","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"<h2>What is branding?<\/h2>\n<p>Let's start by taking a closer look at the definition of branding. Branding is a hugely complex concept and can be practiced very differently from company to company. To get a better understanding, we will instead show you some examples of brands below:<\/p>\n<ul>\n<li>Nike<\/li>\n<li>Net<\/li>\n<li>MASH<\/li>\n<\/ul>\n<p>When you read the word Nike, you probably already think of smart sportswear because that's how Nike has branded itself. Netto, on the other hand, might make you think of cheap shopping, while MASH has branded itself as a restaurant with delicious food.<\/p>\n<p>None of the above companies' brand impact on you is random, it all boils down to a branding strategy for each of them, how you want to plant their corporate identity in your head.<\/p>\n<p>The definition of branding is about creating a strong association with a company, person or product with a specific identity, so when you need running shoes, Nike automatically comes to mind.<\/p>\n<p>Building a brand is time-consuming and costs money, but with a strong market position, it will be cheaper to attract new customers and the customers you already have will become more loyal. That's why it's a good idea to create a branding strategy.<\/p>\n<hr \/>\n<h2>What is a branding strategy?<\/h2>\n<p>If you want to focus more on branding your business so you can plant your company identity in the minds of your customers and potential customers, a branding strategy is a good idea.<\/p>\n<p><strong>\u00a0<\/strong>As previously described, a brand is what your customers and potential customers think of when they see or hear a company name. This means that if you want to develop a brand, start by focusing on how you want your customers to think.\u00a0<strong>What is your vision and what is the goal? <\/strong><\/p>\n<p>Once you have the overall strategic framework in place, you need to create a branding strategy plan that breaks your strategy down into smaller plans that you and your employees can more easily act on to ultimately achieve the goal.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er branding? Vi starter med at se n\u00e6rmere p\u00e5 definitionen af branding. Det er nemlig en enormt kompleks st\u00f8rrelse og kan praktiseres meget forskellige fra virksomhed til virksomhed.\u00a0For en n\u00e6rmere forst\u00e5else vil vi i stedet vise dig nogle eksempler p\u00e5 brands herunder: Nike Netto MASH N\u00e5r du l\u00e6ser ordet Nike, s\u00e5 t\u00e6nker du sikkert [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-14021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"At arbejde med branding g\u00e5r ud p\u00e5 at skabe en form for identitet for et produkt, en virksomhed eller en person, som plantes i kunders bevidsthed. I denne tekst bliver du klogere p\u00e5 definitionen af branding samt hvordan du selv kan udforme en branding strategi.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Branding | Hvad er branding? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Branding g\u00e5r ud p\u00e5 at skabe en form for identitet for et produkt eller en virksomhed, som plantes i kunders bevidsthed. L\u00e6s mere om branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-31\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding\" \/>\n<meta property=\"og:description\" content=\"Branding g\u00e5r ud p\u00e5 at skabe en form for identitet for et produkt eller en virksomhed, som plantes i kunders bevidsthed. L\u00e6s mere om branding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/en\/-31\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-20T13:32:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-26T01:55:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-guide-8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/branding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/branding\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"Branding\",\"datePublished\":\"2020-02-20T13:32:42+00:00\",\"dateModified\":\"2024-04-26T01:55:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/branding\\\/\"},\"wordCount\":371,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-seo-guide-8.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/branding\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/branding\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/branding\\\/\",\"name\":\"Branding | Hvad er branding? \u2013 InboundCPH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/branding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-seo-guide-8.jpg\",\"datePublished\":\"2020-02-20T13:32:42+00:00\",\"dateModified\":\"2024-04-26T01:55:20+00:00\",\"description\":\"Branding g\u00e5r ud p\u00e5 at skabe en form for identitet for et produkt eller en virksomhed, som plantes i kunders bevidsthed. L\u00e6s mere om branding.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/branding\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/branding\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/branding\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-seo-guide-8.jpg\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-seo-guide-8.jpg\",\"width\":1400,\"height\":663},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/branding\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inboundcph.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"name\":\"InboundCPH\",\"description\":\"Specialister i digital marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inboundcph.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\",\"name\":\"InboundCPH A\\\/S\",\"alternateName\":\"InboundCPH\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"width\":550,\"height\":109,\"caption\":\"InboundCPH A\\\/S\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inboundcph\",\"https:\\\/\\\/dk.linkedin.com\\\/company\\\/inbound-cph\"],\"email\":\"ir@inboundcph.dk\",\"telephone\":\"27297720\",\"legalName\":\"InboundCPH A\\\/S\",\"foundingDate\":\"2013-02-03\",\"vatID\":\"DK39607255\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":\"30\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\",\"name\":\"inboundcphdk\",\"sameAs\":[\"https:\\\/\\\/inboundcph.dk\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Branding | What is branding? - InboundCPH","description":"Branding is about creating a form of identity for a product or company that is planted in the minds of customers. Read more about branding.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundcph.dk\/en\/-31\/","og_locale":"en_US","og_type":"article","og_title":"Branding","og_description":"Branding g\u00e5r ud p\u00e5 at skabe en form for identitet for et produkt eller en virksomhed, som plantes i kunders bevidsthed. L\u00e6s mere om branding.","og_url":"https:\/\/inboundcph.dk\/en\/-31\/","og_site_name":"InboundCPH","article_publisher":"https:\/\/www.facebook.com\/inboundcph","article_published_time":"2020-02-20T13:32:42+00:00","article_modified_time":"2024-04-26T01:55:20+00:00","og_image":[{"width":1400,"height":663,"url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-guide-8.jpg","type":"image\/jpeg"}],"author":"inboundcphdk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"inboundcphdk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inboundcph.dk\/branding\/#article","isPartOf":{"@id":"https:\/\/inboundcph.dk\/branding\/"},"author":{"name":"inboundcphdk","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5"},"headline":"Branding","datePublished":"2020-02-20T13:32:42+00:00","dateModified":"2024-04-26T01:55:20+00:00","mainEntityOfPage":{"@id":"https:\/\/inboundcph.dk\/branding\/"},"wordCount":371,"commentCount":0,"publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"image":{"@id":"https:\/\/inboundcph.dk\/branding\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-guide-8.jpg","articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inboundcph.dk\/branding\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inboundcph.dk\/branding\/","url":"https:\/\/inboundcph.dk\/branding\/","name":"Branding | What is branding? - InboundCPH","isPartOf":{"@id":"https:\/\/inboundcph.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inboundcph.dk\/branding\/#primaryimage"},"image":{"@id":"https:\/\/inboundcph.dk\/branding\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-guide-8.jpg","datePublished":"2020-02-20T13:32:42+00:00","dateModified":"2024-04-26T01:55:20+00:00","description":"Branding is about creating a form of identity for a product or company that is planted in the minds of customers. Read more about branding.","breadcrumb":{"@id":"https:\/\/inboundcph.dk\/branding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundcph.dk\/branding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundcph.dk\/branding\/#primaryimage","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-guide-8.jpg","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-guide-8.jpg","width":1400,"height":663},{"@type":"BreadcrumbList","@id":"https:\/\/inboundcph.dk\/branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundcph.dk\/"},{"@type":"ListItem","position":2,"name":"Branding"}]},{"@type":"WebSite","@id":"https:\/\/inboundcph.dk\/#website","url":"https:\/\/inboundcph.dk\/","name":"InboundCPH","description":"Digital marketing specialists","publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundcph.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/inboundcph.dk\/#organization","name":"InboundCPH A\/S","alternateName":"InboundCPH","url":"https:\/\/inboundcph.dk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","width":550,"height":109,"caption":"InboundCPH A\/S"},"image":{"@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inboundcph","https:\/\/dk.linkedin.com\/company\/inbound-cph"],"email":"ir@inboundcph.dk","telephone":"27297720","legalName":"InboundCPH A\/S","foundingDate":"2013-02-03","vatID":"DK39607255","numberOfEmployees":{"@type":"QuantitativeValue","value":"30"}},{"@type":"Person","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5","name":"inboundcphdk","sameAs":["https:\/\/inboundcph.dk"]}]}},"_links":{"self":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts\/14021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/comments?post=14021"}],"version-history":[{"count":0,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts\/14021\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/employee\/13283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/media\/15058"}],"wp:attachment":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/media?parent=14021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/categories?post=14021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/tags?post=14021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}