{"id":14019,"date":"2020-04-20T14:23:48","date_gmt":"2020-04-20T13:23:48","guid":{"rendered":"https:\/\/inboundcph.dk\/e-commerce\/"},"modified":"2024-04-25T09:52:16","modified_gmt":"2024-04-25T08:52:16","slug":"-30","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/e-commerce\/","title":{"rendered":"E-commerce"},"content":{"rendered":"<h2>What is e-commerce?<\/h2>\n<p>E-commerce is trade that takes place online via the internet. The Danish equivalent term is e-commerce. There are many different types of e-commerce on the internet, and they do not necessarily always involve physical products. E-commerce can include, for example:<\/p>\n<ul>\n<li>buying a pair of shoes on a <a href=\"\/en\/viden\/-29\/\">webshop<\/a><\/li>\n<li>Purchase a subscription to a music service<\/li>\n<li>Booking with a hairdresser.<\/li>\n<\/ul>\n<p>With the above examples, it can be said that these are online stores.  E-commerce means that you can shop online, whether it's to order a product or a service.<\/p>\n<hr \/>\n<h2>How widespread is e-commerce in Denmark?<\/h2>\n<p>Denmark is one of the countries in Europe with the largest share of the population shopping online. According to <a href=\"https:\/\/www.dst.dk\/da\/presse\/Pressemeddelelser\/2020\/2020-03-06-rekordmange-handler-paa-nettet\" target=\"_blank\" rel=\"noopener noreferrer\">Statistics Denmark<\/a> 70 % of all Danes between the ages of 16 and 89 have shopped online in the last three months of 2019. And it's especially among the over-64s that online shopping has become more prevalent. Read more about <a href=\"https:\/\/inboundcph.dk\/en\/viden\/-42\/\">E-commerce among the elderly<\/a>.<\/p>\n<p>And it's not small change that Danes spend online. In 2018, total Danish online sales amounted to DKK 144 billion according to the analysis\u00a0<a href=\"https:\/\/www.danskerhverv.dk\/presse-og-nyheder\/nyheder\/danskernes-e-handel-runder-140-mia.-kroner-i-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">E-commerce 2018<\/a>\u00a0from the Danish Chamber of Commerce. That's an increase of over 100 % in just 5 years:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-7854\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/e-commerce-2.png\" alt=\"\" width=\"690\" height=\"309\" \/><\/p>\n<hr \/>\n<h2>How to start an e-commerce business<\/h2>\n<p>Below, we've compiled a list of considerations you should make when starting an e-commerce store.<\/p>\n<h3>Your webshop needs a name<\/h3>\n<p>You can go to <a href=\"https:\/\/www.dk-hostmaster.dk\/da\/velkommen-til-dk-hostmaster\" target=\"_blank\" rel=\"noopener noreferrer\">DK Hostmaster<\/a> or one of its subcontractors and find available <a href=\"\/en\/viden\/\/\">domain names<\/a>. The name you choose will be what customers search for when they visit your website \/ webshop. For example, it could be www.jysk.dk.<\/p>\n<h3>Your webshop needs to be developed<\/h3>\n<p>Depending on the complexity of your website, there are cheaper and more expensive solutions. If you don't have the experience yourself, you can get a web agency to help you. The price depends a lot on your requirements, which agency and e-commerce platform you choose, so it's a good idea to research the market and not take the first and best offer.<\/p>\n<h3>Your webshop must have a payment solution or booking system<\/h3>\n<p>Do you want your customers to order products\/goods or services directly on your webshop? Then you need to connect a payment solution. There are various providers, such as Nets and Stripe. Conversely, if your website only needs a booking system, you should include it in your requirements specification for the web agency that helps you develop your website.<\/p>\n<h3>Marketing and marketing<\/h3>\n<p>Of course, your e-commerce business needs to be marketed too, anything else would be foolish now that you've just spent a lot of money and time building it. There are many different types of marketing. At Inbound CPH, we help businesses grow through <a href=\"\/en\/viden\/\/\">search engine optimization<\/a> and <a href=\"https:\/\/inboundcph.dk\/en\/viden\/-29\/\">Google Ads<\/a>. Other advertising options include <a href=\"https:\/\/inboundcph.dk\/en\/viden\/-29\/\">content marketing<\/a>, <a href=\"\/en\/viden\/\/\">SEA<\/a> and <a href=\"\/en\/viden\/-3\/\">marketing automation<\/a>.<\/p>\n<hr \/>\n<h2>Frequently asked questions<\/h2>\n<div class=\"legacy-faq-container\"><div class=\"legacy-faq-item\">\n                <div class=\"legacy-faq-question\" onclick=\"toggleFAQ('faq-3711089132')\">\n                    <span class=\"question-text\">What is e-commerce?<\/span>\n                    <span class=\"toggle-icon\">+<\/span>\n                <\/div>\n                <div id=\"faq-3711089132\" class=\"legacy-faq-answer\"><p>E-commerce is a term for e-commerce, i.e. trading via the internet.<\/p>\n<\/div>\n            <\/div><\/p>\n<p><div class=\"legacy-faq-item\">\n                <div class=\"legacy-faq-question\" onclick=\"toggleFAQ('faq-3818023356')\">\n                    <span class=\"question-text\">Are e-commerce and ecommerce the same thing?<\/span>\n                    <span class=\"toggle-icon\">+<\/span>\n                <\/div>\n                <div id=\"faq-3818023356\" class=\"legacy-faq-answer\"><p>What it is. It goes by many names: e-commerce, e-business, e-commerce, e-commerce, web commerce, online shopping and online commerce.<\/p>\n<\/div>\n            <\/div><\/p>\n<p><div class=\"legacy-faq-item\">\n                <div class=\"legacy-faq-question\" onclick=\"toggleFAQ('faq-920275680')\">\n                    <span class=\"question-text\">What is an e-commerce manager?<\/span>\n                    <span class=\"toggle-icon\">+<\/span>\n                <\/div>\n                <div id=\"faq-920275680\" class=\"legacy-faq-answer\"><p>An e-commerce manager is a person responsible for running an online store. Tasks may include maintenance, updating and marketing.<\/p>\n<\/div>\n            <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Hvad er e-commerce? E-commerce er handel, der foreg\u00e5r online via internettet. Den danske tilsvarende betegnelse er e-handel.\u00a0Der findes mange forskellige former for e-handel p\u00e5 internettet, og der er ikke n\u00f8dvendigvis altid tale om fysiske produkter. E-commerce kan eksempelvis omfatte: k\u00f8b af et par sko p\u00e5 en webshop k\u00f8b at et abonnement til en musiktjeneste booking [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-14019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"E-commerce er en betegnelse for handel, der foreg\u00e5r p\u00e5 internettet. Der er med andre ord tale om handel, der foreg\u00e5r online via en computer, tablet eller smartphone. Den danske overs\u00e6ttelse af e-commerce er e-handel. I denne tekst kan du blive klogere p\u00e5 e-commerce.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>E-commerce | Hvad er e-commerce? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"E-commerce er det samme som e-handel. 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