{"id":14009,"date":"2020-03-20T10:16:12","date_gmt":"2020-03-20T09:16:12","guid":{"rendered":"https:\/\/inboundcph.dk\/mobile-first-index\/"},"modified":"2024-04-26T02:50:15","modified_gmt":"2024-04-26T01:50:15","slug":"-26","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/mobile-first-index\/","title":{"rendered":"Mobile-first indexing"},"content":{"rendered":"

Hvad er mobile-first indexing?<\/h2>\n

Mobile-first indexing<\/em> betyder, at det er mobil-versionen af dit website, som Google indekserer og viser i s\u00f8geresultaterne p\u00e5 Google fremfor desktop-versionen (ogs\u00e5 ved desktop-s\u00f8gninger). Det giver mening, da st\u00f8rstedelen af befolkningen anvender deres smartphone, n\u00e5r de s\u00f8ger p\u00e5 Google.<\/p>\n

Indhold der kun findes p\u00e5 desktop-versionen af dit website, vil blive helt ekskluderet af Google. P\u00e5 Pubcon Pro-konferencen i midten af oktober 2020 udtalte John Mueller, der er Webmaster Trends Analyst hos Google, at:<\/p>\n

\u201cWe\u2019re now almost completely indexing the web using a smartphone Googlebot […]. And one of the things that we noticed that people are still often confused about is with regards to, like if I only have something on desktop, surely Google will still see that and it will also take into account the mobile content. But actually, it is the case that we will only index the mobile content in the future. So when a site is shifted over to mobile-first indexing, we will drop everything that\u2019s only on the desktop site.”<\/p><\/blockquote>\n

Er du ikke helt sikker p\u00e5, om dit website er klar til mobile-first indexing? Eller har du oplevet \u00e6ndringer i din synlighed p\u00e5 Google? \u00a0S\u00e5 er det nu, du skal spidse \u00f8rer!<\/b> Overgangen til mobile-first indexing kan p\u00e5virke din synlighed p\u00e5 Google betydningsfuldt \u2013 positivt som negativt, afh\u00e6ngig af om dit website er klar til \u00e6ndringen.<\/p>\n

\n

Hvorn\u00e5r tr\u00e6der mobile-first indexing i kraft?<\/h2>\n

Den oprindelige plan fra Googles side var at g\u00e5 100 % over til mobile-first indexing den 1. september 2020.Der er dog en god nyhed til dem, der endnu ikke har optimeret deres website efter denne \u00e6ndring; datoen er nemlig udskudt til slutningen af marts 2021<\/b> \u2013 efter sigende p\u00e5 grund af corona.<\/p>\n

Det betyder dog ikke, at du kan l\u00e6ne dig tilbage i din gode kontorstol! I hvert fald ikke, hvis du gerne vil undg\u00e5 at miste meget synlighed p\u00e5 Google \u2013 for det er alts\u00e5 ved at v\u00e6re sidste chance nu, hvis du gerne vil f\u00f8lge trop med Googles udvikling.<\/p>\n

Lad os derfor skynde os at se n\u00e6rmere p\u00e5, hvad du overordnet skal have styr p\u00e5.<\/p>\n

\n

Tjek: Er du allerede rykket over p\u00e5 Googles mobile-first indexing?<\/h2>\n

Lige nu er Google mobile-first indexing faktisk allerede aktiveret for mange websteder. Det g\u00e6lder intet mindre end 70 % af alle websites. For god ordens skyld b\u00f8r du starte med at tjekke, om dit website allerede er skiftet til mobile-first indexing af Google.<\/p>\n

Det g\u00f8r du ved at \u00e5bne Google Search Console,<\/a>\u00a0trykke p\u00e5 “Indstillinger” i menuen til venstre og kigge under \u201cOm\u201d. Her kan du se, om Google indekserer dit website ved brug af smartphone (mobile-first indexing) eller computer (desktop indexing):<\/p>\n

\"\"<\/p>\n

Som du kan se i billedet ovenfor, s\u00e5 skiftede Googlebot sin indeksering af vores website til smartphone allerede i august 2018. Er du ikke en af dem, som er blevet rykket over endnu, s\u00e5 vil din status se s\u00e5dan ud:<\/p>\n

\"\"<\/p>\n

\n

Har du et responsivt webdesign?<\/h2>\n

Betydningen af et responsivt webdesign siger lidt sig selv; designet er responsivt. Dvs. at layoutet tilpasser sig sk\u00e6rmst\u00f8rrelsen, uanset om du bes\u00f8ger websitet fra en computer, en tablet eller en mobil \u2013 ligesom du kan se forskellen p\u00e5 et tablet- og mobillayout p\u00e5 billedet herunder:<\/p>\n

\"\"<\/p>\n

Et responsivt design er en optimal l\u00f8sning i forhold til mobile-first indexing \u2013 forudsat at du viser det eksakt samme indhold (tekst og billeder) p\u00e5 mobil-versionen som p\u00e5 desktop-versionen. Du m\u00e5 ikke<\/em> skjule indhold p\u00e5 mobil-versionen af dit website, selvom det kan v\u00e6re fristende.<\/p>\n

Du vil med et responsivt website m\u00e6rke en langt mindre forskel ved overgangen til mobile-first indexing (hvis det vel og m\u00e6rke er mobiloptimeret) end de websites, der har et s\u00e6rskilt website til deres mobilvisninger i stil med m.ditwebsite.dk. Der kan v\u00e6re en lang r\u00e6kke tekniske problemer forbundet med s\u00e6rskilte mobildom\u00e6ner som m.ditwebsite.dk.<\/p>\n

Du kan bruge Googles test af mobilvenlighed<\/a> til at tjekke, om dit website er mobilvenligt.<\/p>\n

\n

Lav et hastighedstjek af dit mobile website<\/h2>\n

Noget andet som Google har meget fokus p\u00e5, er hastighed. Derfor er det i samme omgang en rigtig god ide at lave et hastighedstjek af dit mobile website og om n\u00f8dvendigt hastighedsoptimere websitet.<\/p>\n

Bem\u00e6rk!<\/b> Indl\u00e6sningstiden p\u00e5 dit website fra en computer kan sagtens v\u00e6re i top, uden at den er det fra en mobiltelefon.<\/p>\n

M\u00e5den du tjekker dit websites hastighed p\u00e5, kan eksempelvis v\u00e6re ved at \u00e5bne Google PageSpeed Insights<\/a>\u00a0(gratis),\u00a0indtaste dit website, trykke p\u00e5 “Analys\u00e9r” og v\u00e6lge fanen mobilenhed:<\/p>\n

\"\"<\/p>\n

Som du kan se p\u00e5 ovenst\u00e5ende billede, s\u00e5 er det muligt at tilpasse analysen, s\u00e5 du kan se hastigheden fra et mobilperspektiv (se knappen p\u00e5 den bl\u00e5 baggrund \u00f8verst til venstre). Din hastighed skal meget gerne ligge i det orange felt og om muligt i det gr\u00f8nne.<\/p>\n

\n

Optimer websitets grafiske elementer<\/h2>\n

Selvom dit website er responsivt, betyder det ikke, at alle elementer sidder lige i skabet. Forskellen p\u00e5 sk\u00e6rmst\u00f8rrelsen og layoutet fra computer til mobil kan g\u00e5 ud over brugervenligheden, l\u00e6sevenligheden og konverteringsraten p\u00e5 websitet.<\/p>\n

V\u00e6r derfor s\u00e6rligt opm\u00e6rksom p\u00e5 om knapper, billeder og tekst skal have en anden st\u00f8rrelse eller placering p\u00e5 mobil-versionen. Du skal sikre, at teksten er l\u00e6sbar, at knapper er store nok til at selv tykke fingre kan ramme dem og at pop-ups ikke fylder hele sk\u00e6rmen \u2013 sidstn\u00e6vnte kan v\u00e6re meget forstyrrende for de bes\u00f8gende og pop-ups, der helt skjuler det egentlige indhold, bryder Google sig bestemt ikke om.<\/p>\n

Som tommelfingerregel<\/b>\u00a0b\u00f8r din br\u00f8dtekst v\u00e6re minimum st\u00f8rrelse 16 px p\u00e5 mobile enheder<\/a>\u00a0\u2013 det forbedrer l\u00e6sbarheden af indholdet, og det vil Google sandsynligvis ogs\u00e5 bel\u00f8nne dig for.<\/p>\n

Se eventuelt vores tjekliste til mobilvenlighed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hvad er mobile-first indexing? Mobile-first indexing betyder, at det er mobil-versionen af dit website, som Google indekserer og viser i s\u00f8geresultaterne p\u00e5 Google fremfor desktop-versionen (ogs\u00e5 ved desktop-s\u00f8gninger). Det giver mening, da st\u00f8rstedelen af befolkningen anvender deres smartphone, n\u00e5r de s\u00f8ger p\u00e5 Google. Indhold der kun findes p\u00e5 desktop-versionen af dit website, vil blive helt […]<\/p>\n","protected":false},"author":1,"featured_media":15472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-14009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobil_cat"],"acf":{"form":false,"post_short_description":"Google har meldt ud, at mobile-first index tr\u00e6der i kraft for alle websites til marts 2021. Det betyder, at indhold p\u00e5 dit website (tekst, billeder mv.), der kun vises til desktop-brugere, vil blive ekskluderet af Google fra marts 2021. L\u00e6s om \u00e6ndringen og hvordan du undg\u00e5r at miste synlighed p\u00e5 Google her.","post_authors":[13297],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"F\u00e5 hj\u00e6lp til SEO","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? 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