{"id":14006,"date":"2020-04-13T11:06:12","date_gmt":"2020-04-13T10:06:12","guid":{"rendered":"https:\/\/inboundcph.dk\/cpc\/"},"modified":"2024-04-25T10:59:06","modified_gmt":"2024-04-25T09:59:06","slug":"-23","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/cpc\/","title":{"rendered":"CPC (Cost Per Click)"},"content":{"rendered":"<h2>What is CPC in marketing?<\/h2>\n<p>When running online marketing campaigns, there are different ways to pay for them <a href=\"\/en\/viden\/-28\/\">announcement<\/a> on. When choosing the CPC payment method, you pay a price per click on the ad in question. This means that if you have an ad running on e.g. Facebook and you pay via a CPC agreement, you will have to pay money to Facebook every single time Facebook users click on your ad. Instead of CPC, the term <a href=\"\/en\/viden\/-44\/\">PPC, which stands for Pay Per Click<\/a>.<\/p>\n<p>The advantage of the CPC payment method is that you can expose your ad to a larger audience, where you only pay for \"potential\" customers' clicks on the ad. In other words, you pay for those who show interest in your product, service or company - and since they have chosen to click on your ad, they can be considered potential customers.<\/p>\n<p>Two other common forms of settlement are <a href=\"\/en\/viden\/\/\">CPA<\/a> (Cost Per Acquisition) and <a href=\"\/en\/viden\/-27\/\">CPM<\/a> (Cost Per Mile).<\/p>\n<h2>How to calculate CPC<\/h2>\n<p>Whether CPC is a good form of payment can be calculated by looking at what you earn on average per user who clicks through to your website.<\/p>\n<p>The formula is quite simple: If your profit on the users who click through to your website is greater than what you pay for the entire CPC ad, then the price you pay per click is worth it.<\/p>\n<h2>CPC and Google Ads<\/h2>\n<p>If you want to get started with Google Ads, it's a good idea to get familiar with CPC beforehand.<\/p>\n<p>Google Ads works with CPC, where you as a company have the opportunity to bid with your ad in their so-called \"auction system\".<\/p>\n<p>The placement of your ad in Google Ads is calculated based on various parameters. If there is a lot of competition for the keyword you want to compete on, you will often have to pay a high CPC and conversely, if there is little competition, the price per click will typically be lower.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er CPC i marketing? N\u00e5r man k\u00f8rer marketing kampagner online, findes der forskellige m\u00e5der at betale denne annoncering p\u00e5. Ved valg af betalingsformen CPC, s\u00e5 betaler man en pris pr. klik p\u00e5 den p\u00e5g\u00e6ldende annonce. Det vil sige, at hvis du har en annonce k\u00f8rerne p\u00e5 fx. Facebook og du betaler via en CPC-aftale, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-14006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataindsamling_cat"],"acf":{"form":false,"post_short_description":"CPC er en forkortelse af Cost Per Click og anvendes meget indenfor online marketing, hvor det ogs\u00e5 g\u00e5r under navnet CPC marketing. I denne artikel kan du blive en hel del klogere p\u00e5 dette begreb.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13283,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CPC (Cost Per Click) | Hvad er CPC? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"CPC er en forkortelse af Cost Per Click og anvendes meget indenfor online marketing, hvor det ogs\u00e5 g\u00e5r under navnet CPC marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPC (Cost Per Click)\" \/>\n<meta property=\"og:description\" content=\"CPC er en forkortelse af Cost Per Click og anvendes meget indenfor online marketing, hvor det ogs\u00e5 g\u00e5r under navnet CPC marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/en\/-23\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-13T10:06:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T09:59:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-marketingmix-11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/cpc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/cpc\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"CPC (Cost Per Click)\",\"datePublished\":\"2020-04-13T10:06:12+00:00\",\"dateModified\":\"2024-04-25T09:59:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/cpc\\\/\"},\"wordCount\":352,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/cpc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-marketingmix-11.jpg\",\"articleSection\":[\"Dataindsamling\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/cpc\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/cpc\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/cpc\\\/\",\"name\":\"CPC (Cost Per Click) | Hvad er CPC? 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