{"id":13996,"date":"2020-04-13T09:55:52","date_gmt":"2020-04-13T08:55:52","guid":{"rendered":"https:\/\/inboundcph.dk\/pr\/"},"modified":"2024-04-25T11:01:51","modified_gmt":"2024-04-25T10:01:51","slug":"-16","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/pr\/","title":{"rendered":"PR (Public Relations)"},"content":{"rendered":"

What is PR?<\/h2>\n

PR is all about getting your message, products, services and company into the public eye with the aim of getting more people interested and looking at your company in a confident and positive light.<\/p>\n

What is MPR in relation to PR?<\/h2>\n

MPR stands for marketing public relations, and today it is largely no different from traditional PR. It has been a controversial topic in the past, but since both are aimed at influencing the public's impression of the company, the majority of companies today have merged them together.<\/p>\n

Example of a PR assignment<\/h2>\n

One of the most well-known examples of PR is press releases.<\/p>\n

This can be done in many different ways, one of which is telling the company's story from a unique and interesting angle.<\/p>\n

What is a PR advisor?<\/h2>\n

A PR advisor helps companies advise and\/or promote companies in the media. It's also possible to work with PR yourself, but it can be very difficult.<\/p>\n

A few tricks to note here are to follow the media to see what's happening right now and set a story against it - if you have a true story to go with it.<\/p>\n

Write the article yourself with an interesting angle and send it to one (only one) relevant journalist to facilitate his\/her work. Last but not least, remember that the article is not a direct advertisement for your company, so don't \"sell\" your company in the article - the focus should be on the story.<\/p>\n

What does PR have to do with SEO?<\/h2>\n

Although it sounds far apart, we have SEO (search engine optimization)<\/a> and PR (public relations) are actually similar. The difference is that SEO is aimed at search engines while PR is aimed at journalists.<\/p>\n

Another thing is that when one of your articles is published in a news media, Google reads it as a good signal of your business, which can help your website rank higher on Google.<\/p>\n

Google is so smart that the search engine can tell the difference between who publishes the article. This means that the bigger and more credible the news media, the higher the value and thus the more credit you get.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er PR? PR handler om at f\u00e5 sit budskab, sine produkter, sine services og sin virksomhed frem i det offentlige lys med det form\u00e5l, at flere bliver interesseret og ser p\u00e5 virksomheden med trygge og positive \u00f8jne. Hvad er MPR i relation til PR? MPR betyder marketing public relations, og er i dag stort […]<\/p>\n","protected":false},"author":1,"featured_media":15095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-13996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"PR er en forkortelse af public relations, som omhandler det omd\u00f8mme den p\u00e5g\u00e6ldende virksomhed har hos omverdenen. Form\u00e5let er selvf\u00f8lgelig at opn\u00e5 en positiv omtale, og dette kan blandt andet opn\u00e5s ved hj\u00e6lp af en PR strategi.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nPR (Public Relations) | Hvad er PR? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"PR er en forkortelse af public relations, som omhandler det omd\u00f8mme den p\u00e5g\u00e6ldende virksomhed har hos omverdenen. L\u00e6s mere om PR her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-16\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR (Public Relations)\" \/>\n<meta property=\"og:description\" content=\"PR er en forkortelse af public relations, som omhandler det omd\u00f8mme den p\u00e5g\u00e6ldende virksomhed har hos omverdenen. L\u00e6s mere om PR her.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/en\/-16\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-13T08:55:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T10:01:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-outsourcing-af-seo-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/pr\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/pr\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"PR (Public Relations)\",\"datePublished\":\"2020-04-13T08:55:52+00:00\",\"dateModified\":\"2024-04-25T10:01:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/pr\\\/\"},\"wordCount\":418,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/pr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-outsourcing-af-seo-10.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/pr\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/pr\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/pr\\\/\",\"name\":\"PR (Public Relations) | Hvad er PR? \u2013 InboundCPH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/pr\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/pr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-outsourcing-af-seo-10.jpg\",\"datePublished\":\"2020-04-13T08:55:52+00:00\",\"dateModified\":\"2024-04-25T10:01:51+00:00\",\"description\":\"PR er en forkortelse af public relations, som omhandler det omd\u00f8mme den p\u00e5g\u00e6ldende virksomhed har hos omverdenen. L\u00e6s mere om PR her.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/pr\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/pr\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/pr\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-outsourcing-af-seo-10.jpg\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-outsourcing-af-seo-10.jpg\",\"width\":1400,\"height\":663},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/pr\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inboundcph.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PR (Public Relations)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"name\":\"InboundCPH\",\"description\":\"Specialister i digital marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inboundcph.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\",\"name\":\"InboundCPH A\\\/S\",\"alternateName\":\"InboundCPH\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"width\":550,\"height\":109,\"caption\":\"InboundCPH A\\\/S\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inboundcph\",\"https:\\\/\\\/dk.linkedin.com\\\/company\\\/inbound-cph\"],\"email\":\"ir@inboundcph.dk\",\"telephone\":\"27297720\",\"legalName\":\"InboundCPH A\\\/S\",\"foundingDate\":\"2013-02-03\",\"vatID\":\"DK39607255\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":\"30\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\",\"name\":\"inboundcphdk\",\"sameAs\":[\"https:\\\/\\\/inboundcph.dk\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PR (Public Relations) | What is PR? - InboundCPH","description":"PR is an abbreviation of public relations, which refers to the reputation a company has with the outside world. Read more about PR here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundcph.dk\/en\/-16\/","og_locale":"en_US","og_type":"article","og_title":"PR (Public Relations)","og_description":"PR er en forkortelse af public relations, som omhandler det omd\u00f8mme den p\u00e5g\u00e6ldende virksomhed har hos omverdenen. L\u00e6s mere om PR her.","og_url":"https:\/\/inboundcph.dk\/en\/-16\/","og_site_name":"InboundCPH","article_publisher":"https:\/\/www.facebook.com\/inboundcph","article_published_time":"2020-04-13T08:55:52+00:00","article_modified_time":"2024-04-25T10:01:51+00:00","og_image":[{"width":1400,"height":663,"url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-outsourcing-af-seo-10.jpg","type":"image\/jpeg"}],"author":"inboundcphdk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"inboundcphdk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inboundcph.dk\/sv\/pr\/#article","isPartOf":{"@id":"https:\/\/inboundcph.dk\/sv\/pr\/"},"author":{"name":"inboundcphdk","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5"},"headline":"PR (Public Relations)","datePublished":"2020-04-13T08:55:52+00:00","dateModified":"2024-04-25T10:01:51+00:00","mainEntityOfPage":{"@id":"https:\/\/inboundcph.dk\/sv\/pr\/"},"wordCount":418,"commentCount":0,"publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"image":{"@id":"https:\/\/inboundcph.dk\/sv\/pr\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-outsourcing-af-seo-10.jpg","articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inboundcph.dk\/sv\/pr\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inboundcph.dk\/sv\/pr\/","url":"https:\/\/inboundcph.dk\/sv\/pr\/","name":"PR (Public Relations) | What is PR? - InboundCPH","isPartOf":{"@id":"https:\/\/inboundcph.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inboundcph.dk\/sv\/pr\/#primaryimage"},"image":{"@id":"https:\/\/inboundcph.dk\/sv\/pr\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-outsourcing-af-seo-10.jpg","datePublished":"2020-04-13T08:55:52+00:00","dateModified":"2024-04-25T10:01:51+00:00","description":"PR is an abbreviation of public relations, which refers to the reputation a company has with the outside world. Read more about PR here.","breadcrumb":{"@id":"https:\/\/inboundcph.dk\/sv\/pr\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundcph.dk\/sv\/pr\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundcph.dk\/sv\/pr\/#primaryimage","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-outsourcing-af-seo-10.jpg","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-outsourcing-af-seo-10.jpg","width":1400,"height":663},{"@type":"BreadcrumbList","@id":"https:\/\/inboundcph.dk\/sv\/pr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundcph.dk\/"},{"@type":"ListItem","position":2,"name":"PR (Public Relations)"}]},{"@type":"WebSite","@id":"https:\/\/inboundcph.dk\/#website","url":"https:\/\/inboundcph.dk\/","name":"InboundCPH","description":"Digital marketing specialists","publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundcph.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/inboundcph.dk\/#organization","name":"InboundCPH A\/S","alternateName":"InboundCPH","url":"https:\/\/inboundcph.dk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","width":550,"height":109,"caption":"InboundCPH A\/S"},"image":{"@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inboundcph","https:\/\/dk.linkedin.com\/company\/inbound-cph"],"email":"ir@inboundcph.dk","telephone":"27297720","legalName":"InboundCPH A\/S","foundingDate":"2013-02-03","vatID":"DK39607255","numberOfEmployees":{"@type":"QuantitativeValue","value":"30"}},{"@type":"Person","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5","name":"inboundcphdk","sameAs":["https:\/\/inboundcph.dk"]}]}},"_links":{"self":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts\/13996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/comments?post=13996"}],"version-history":[{"count":0,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts\/13996\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/employee\/13283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/media\/15095"}],"wp:attachment":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/media?parent=13996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/categories?post=13996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/tags?post=13996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}