{"id":13993,"date":"2020-02-13T09:46:35","date_gmt":"2020-02-13T08:46:35","guid":{"rendered":"https:\/\/inboundcph.dk\/b2c\/"},"modified":"2024-04-26T02:55:50","modified_gmt":"2024-04-26T01:55:50","slug":"-14","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/b2c\/","title":{"rendered":"B2C (Business To Consumer)"},"content":{"rendered":"

What is B2C?<\/h2>\n

The term B2C (also called BTC) refers to the process of selling products and services directly to consumers, who are the end users of a company's products or services. Those companies that sell directly to consumers can therefore be called B2C companies.<\/p>\n

As a business model, B2C differs significantly from the business model B2B<\/a>, which refers to trade between two or more companies.<\/p>\n

B2B, along with B2C, are the two typical sales models used. B2B is the opposite of B2C, which is why B2B companies only sell their products or services to other companies.<\/p>\n

Unlike the B2C business model, B2B companies often have different pricing structures. With B2C, consumers often pay the same price for the same products. Whereas businesses tend to negotiate prices and payment terms.<\/p>\n

B2C originally referred to purchases in stores and shopping centers, restaurant visits, cinema experiences, etc. But over time, the internet came along and as the internet became widespread, a whole new B2C channel emerged in the form of e-commerce<\/a> - selling products and services on the internet.<\/p>\n

B2C businesses<\/h2>\n

Whatever you're looking for, you can be sure there's a B2C company ready to fulfill your needs. There are five different models that B2C companies use to sell their products in the online world.<\/p>\n

    \n
  1. Direct sellers<\/strong> is one of the most common and sells a product directly to consumers. This includes small online businesses as well as large ones.<\/li>\n
  2. Online intermediaries<\/strong> don't own the products they sell on their website, but they put sellers in direct contact with buyers and usually make money by taking a cut of the transaction. You may be familiar with the concept from eBay, for example.<\/li>\n
  3. Ad-based B2C<\/strong> is becoming increasingly common as more and more people use online media exclusively. In this model, a company buys advertising space on a platform that receives large amounts of traffic, such as YouTube.<\/li>\n
  4. Community-based B2C <\/strong>benefits from online like-minded communities that occur on media platforms. As many of these communities form around a common interest or physical location, businesses can more easily identify potential customers.<\/li>\n
  5. Subscription based<\/strong>\u00a0B2C models require payment to access a company's content. You know this model from Netflix, Viaplay, etc.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    Hvad er B2C? Udtrykket B2C (ogs\u00e5 kaldet BTC) henviser til processen med at s\u00e6lge produkter og tjenesteydelser direkte til forbrugere, der er slutbrugerne af en virksomheds produkter eller tjenester. De virksomheder der s\u00e6lger direkte til forbrugere, kan alts\u00e5 kaldes B2C-virksomheder. Som forretningsmodel adskiller B2C sig markant fra forretningsmodellen B2B, som refererer til handel mellem to […]<\/p>\n","protected":false},"author":1,"featured_media":15042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-13993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"B2C betyder \u201cbusiness to consumer\u201d eller p\u00e5 dansk: \u201cForretning til forbruger\u201d. Det er med andre ord et udtryk for virksomheder, der s\u00e6lger produkter eller tjenesteydelser til private forbrugere (i mods\u00e6tning til virksomheder).","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13283,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nB2C (Business To Consumer) | Hvad er B2C? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"B2C betyder \u201cbusiness to consumer\u201d og er et udtryk for virksomheder, der s\u00e6lger produkter eller ydelser til forbrugere. L\u00e6s mere om B2C her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-14\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2C (Business To Consumer)\" \/>\n<meta property=\"og:description\" content=\"B2C betyder \u201cbusiness to consumer\u201d og er et udtryk for virksomheder, der s\u00e6lger produkter eller ydelser til forbrugere. L\u00e6s mere om B2C her.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/en\/-14\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-13T08:46:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-26T01:55:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-mobilsoegning-11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/b2c\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/b2c\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"B2C (Business To Consumer)\",\"datePublished\":\"2020-02-13T08:46:35+00:00\",\"dateModified\":\"2024-04-26T01:55:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/b2c\\\/\"},\"wordCount\":399,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/b2c\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-mobilsoegning-11.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/b2c\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/b2c\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/b2c\\\/\",\"name\":\"B2C (Business To Consumer) | Hvad er B2C? \u2013 InboundCPH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/b2c\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/b2c\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-mobilsoegning-11.jpg\",\"datePublished\":\"2020-02-13T08:46:35+00:00\",\"dateModified\":\"2024-04-26T01:55:50+00:00\",\"description\":\"B2C betyder \u201cbusiness to consumer\u201d og er et udtryk for virksomheder, der s\u00e6lger produkter eller ydelser til forbrugere. L\u00e6s mere om B2C her.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/b2c\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/b2c\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/b2c\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-mobilsoegning-11.jpg\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-mobilsoegning-11.jpg\",\"width\":1400,\"height\":663},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/b2c\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inboundcph.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2C (Business To Consumer)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"name\":\"InboundCPH\",\"description\":\"Specialister i digital marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inboundcph.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\",\"name\":\"InboundCPH A\\\/S\",\"alternateName\":\"InboundCPH\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"width\":550,\"height\":109,\"caption\":\"InboundCPH A\\\/S\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inboundcph\",\"https:\\\/\\\/dk.linkedin.com\\\/company\\\/inbound-cph\"],\"email\":\"ir@inboundcph.dk\",\"telephone\":\"27297720\",\"legalName\":\"InboundCPH A\\\/S\",\"foundingDate\":\"2013-02-03\",\"vatID\":\"DK39607255\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":\"30\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\",\"name\":\"inboundcphdk\",\"sameAs\":[\"https:\\\/\\\/inboundcph.dk\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"B2C (Business To Consumer) | What is B2C? - InboundCPH","description":"B2C means \"business to consumer\" and is a term for companies that sell products or services to consumers. Read more about B2C here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundcph.dk\/en\/-14\/","og_locale":"en_US","og_type":"article","og_title":"B2C (Business To Consumer)","og_description":"B2C betyder \u201cbusiness to consumer\u201d og er et udtryk for virksomheder, der s\u00e6lger produkter eller ydelser til forbrugere. L\u00e6s mere om B2C her.","og_url":"https:\/\/inboundcph.dk\/en\/-14\/","og_site_name":"InboundCPH","article_publisher":"https:\/\/www.facebook.com\/inboundcph","article_published_time":"2020-02-13T08:46:35+00:00","article_modified_time":"2024-04-26T01:55:50+00:00","og_image":[{"width":1400,"height":663,"url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-mobilsoegning-11.jpg","type":"image\/jpeg"}],"author":"inboundcphdk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"inboundcphdk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inboundcph.dk\/b2c\/#article","isPartOf":{"@id":"https:\/\/inboundcph.dk\/b2c\/"},"author":{"name":"inboundcphdk","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5"},"headline":"B2C (Business To Consumer)","datePublished":"2020-02-13T08:46:35+00:00","dateModified":"2024-04-26T01:55:50+00:00","mainEntityOfPage":{"@id":"https:\/\/inboundcph.dk\/b2c\/"},"wordCount":399,"commentCount":0,"publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"image":{"@id":"https:\/\/inboundcph.dk\/b2c\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-mobilsoegning-11.jpg","articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inboundcph.dk\/b2c\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inboundcph.dk\/b2c\/","url":"https:\/\/inboundcph.dk\/b2c\/","name":"B2C (Business To Consumer) | What is B2C? - InboundCPH","isPartOf":{"@id":"https:\/\/inboundcph.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inboundcph.dk\/b2c\/#primaryimage"},"image":{"@id":"https:\/\/inboundcph.dk\/b2c\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-mobilsoegning-11.jpg","datePublished":"2020-02-13T08:46:35+00:00","dateModified":"2024-04-26T01:55:50+00:00","description":"B2C means \"business to consumer\" and is a term for companies that sell products or services to consumers. Read more about B2C here.","breadcrumb":{"@id":"https:\/\/inboundcph.dk\/b2c\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundcph.dk\/b2c\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundcph.dk\/b2c\/#primaryimage","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-mobilsoegning-11.jpg","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-mobilsoegning-11.jpg","width":1400,"height":663},{"@type":"BreadcrumbList","@id":"https:\/\/inboundcph.dk\/b2c\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundcph.dk\/"},{"@type":"ListItem","position":2,"name":"B2C (Business To Consumer)"}]},{"@type":"WebSite","@id":"https:\/\/inboundcph.dk\/#website","url":"https:\/\/inboundcph.dk\/","name":"InboundCPH","description":"Digital marketing specialists","publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundcph.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/inboundcph.dk\/#organization","name":"InboundCPH A\/S","alternateName":"InboundCPH","url":"https:\/\/inboundcph.dk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","width":550,"height":109,"caption":"InboundCPH A\/S"},"image":{"@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inboundcph","https:\/\/dk.linkedin.com\/company\/inbound-cph"],"email":"ir@inboundcph.dk","telephone":"27297720","legalName":"InboundCPH A\/S","foundingDate":"2013-02-03","vatID":"DK39607255","numberOfEmployees":{"@type":"QuantitativeValue","value":"30"}},{"@type":"Person","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5","name":"inboundcphdk","sameAs":["https:\/\/inboundcph.dk"]}]}},"_links":{"self":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts\/13993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/comments?post=13993"}],"version-history":[{"count":0,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts\/13993\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/employee\/13283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/media\/15042"}],"wp:attachment":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/media?parent=13993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/categories?post=13993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/tags?post=13993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}