{"id":13989,"date":"2020-04-12T10:36:14","date_gmt":"2020-04-12T09:36:14","guid":{"rendered":"https:\/\/inboundcph.dk\/hvorfor-er-seo-vigtigt\/"},"modified":"2024-04-25T11:04:12","modified_gmt":"2024-04-25T10:04:12","slug":"-10","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/hvorfor-er-seo-vigtigt\/","title":{"rendered":"Why is SEO important?"},"content":{"rendered":"<h2>Why is SEO important?<\/h2>\n<p>According to a study from <a href=\"https:\/\/www.fdih.dk\/nyheder\/2016\/nethandel-giver-ko-i-de-fysiske-butikker\" target=\"_blank\" rel=\"noopener noreferrer\">FDIH<\/a> 8 out of 10 Danes start a planned purchase by searching for information on Google, and in 2019, the total Danish online shopping turnover was DKK 146 billion according to <a href=\"https:\/\/www.danskerhverv.dk\/siteassets\/mediafolder\/dokumenter\/01-analyser\/analysenotater-2020\/e-handelsanalysen-2019.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Danish Chamber of Commerce<\/a>. Danes search over 8 million times on Google - every single day.<\/p>\n<p>If your business is to win customers and compete successfully, you need to <a href=\"\/en\/viden\/whats-is-seo\/\">search engine optimization (SEO)<\/a> therefore be prioritized as a key part of your digital strategy. This is not an opinion, but essential knowledge based on concrete figures for Danish <a href=\"\/en\/viden\/\/\">B2B<\/a>- and<a href=\"\/en\/viden\/-14\/\"> B2C<\/a>-companies.<\/p>\n<h3>SEO is cost-effective<\/h3>\n<p>SEO is cost-effective in the sense that competitive industries often spend a lot of money on paid traffic. Of course, that doesn't mean you can't buy ad space, because you can - SEO can be a great way to get traffic, especially if you're working on a tight budget, because who doesn't want to drive traffic to your website without directly paying for it.<\/p>\n<h2>Google without SEO<\/h2>\n<p>If SEO didn't exist, it's hard to say how we would find relevant companies or information on websites based on our searches. Search engine results would be far too easy to manipulate, so users would have to look far and wide to find a good answer to their search.<\/p>\n<p>Essentially, SEO is important because it ensures that people typically don't have to search for more than a few seconds to find the information or products they want. It establishes a kind of \"natural order\" online that is missing without it.<\/p>\n<h2>Is SEO important for all businesses?<\/h2>\n<p>You may have wondered if SEO is important for all types of businesses. Especially if you have a business in an industry where there is little or no competition, so you're already ranked high in Google search results.<\/p>\n<p>You may also be struggling to rank at all and wondering if there are options other than SEO out there that can give you the visibility you need.<\/p>\n<p>No matter what situation you are in, SEO is always important! If you have a website for your business, SEO is something you need to focus on. Whether your business is new or old, small or large, SEO is crucial to your online success. In fact, even if you're the only one in your industry, SEO is still important.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvorfor er SEO vigtigt? If\u00f8lge en unders\u00f8gelse fra FDIH starter 8 ud af 10 danskere et planlagt k\u00f8b med at s\u00f8ge informationer p\u00e5 Google, og i 2019 omsatte den samlede danske onlinehandel for 146 milliarder kr. if\u00f8lge Dansk Erhverv. Danskerne s\u00f8ger over 8 millioner gange p\u00e5 Google \u2013 hver eneste dag. Hvis din virksomhed skal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-13989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-guide_cat"],"acf":{"form":false,"post_short_description":"Sidder du med sp\u00f8rgsm\u00e5let om, hvorfor SEO er vigtigt \u2013 s\u00e5 skal du l\u00e6se med. SEO kan nemlig v\u00e6re altafg\u00f8rende for din virksomhed. I artiklen kan du blive klogere p\u00e5 hvorfor SEO er s\u00e5 vigtigt og hvilke virksomheder, der har brug for det.","post_authors":[13297],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hvorfor er SEO vigtigt? | InboundCPH<\/title>\n<meta name=\"description\" content=\"Sidder du med sp\u00f8rgsm\u00e5let om, hvorfor SEO er vigtigt, s\u00e5 skal du l\u00e6se med her. SEO kan v\u00e6re altafg\u00f8rende for din virksomhed. L\u00e6s mere her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-10\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hvorfor er SEO vigtigt?\" \/>\n<meta property=\"og:description\" content=\"Sidder du med sp\u00f8rgsm\u00e5let om, hvorfor SEO er vigtigt, s\u00e5 skal du l\u00e6se med her. SEO kan v\u00e6re altafg\u00f8rende for din virksomhed. L\u00e6s mere her.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/en\/-10\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-12T09:36:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T10:04:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-tjekliste-e1617951988518-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"100\" \/>\n\t<meta property=\"og:image:height\" content=\"92\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/varfor-ar-seo-viktigt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/varfor-ar-seo-viktigt\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"Hvorfor er SEO vigtigt?\",\"datePublished\":\"2020-04-12T09:36:14+00:00\",\"dateModified\":\"2024-04-25T10:04:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/varfor-ar-seo-viktigt\\\/\"},\"wordCount\":422,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/varfor-ar-seo-viktigt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-seo-tjekliste-e1617951988518-10.jpg\",\"articleSection\":[\"SEO-guide\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/varfor-ar-seo-viktigt\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/varfor-ar-seo-viktigt\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/varfor-ar-seo-viktigt\\\/\",\"name\":\"Hvorfor er SEO vigtigt? | InboundCPH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/varfor-ar-seo-viktigt\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/varfor-ar-seo-viktigt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-seo-tjekliste-e1617951988518-10.jpg\",\"datePublished\":\"2020-04-12T09:36:14+00:00\",\"dateModified\":\"2024-04-25T10:04:12+00:00\",\"description\":\"Sidder du med sp\u00f8rgsm\u00e5let om, hvorfor SEO er vigtigt, s\u00e5 skal du l\u00e6se med her. SEO kan v\u00e6re altafg\u00f8rende for din virksomhed. L\u00e6s mere her.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/varfor-ar-seo-viktigt\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/varfor-ar-seo-viktigt\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/varfor-ar-seo-viktigt\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-seo-tjekliste-e1617951988518-10.jpg\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-seo-tjekliste-e1617951988518-10.jpg\",\"width\":100,\"height\":92},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/varfor-ar-seo-viktigt\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inboundcph.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hvorfor er SEO vigtigt?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"name\":\"InboundCPH\",\"description\":\"Specialister i digital marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inboundcph.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\",\"name\":\"InboundCPH A\\\/S\",\"alternateName\":\"InboundCPH\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"width\":550,\"height\":109,\"caption\":\"InboundCPH A\\\/S\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inboundcph\",\"https:\\\/\\\/dk.linkedin.com\\\/company\\\/inbound-cph\"],\"email\":\"ir@inboundcph.dk\",\"telephone\":\"27297720\",\"legalName\":\"InboundCPH A\\\/S\",\"foundingDate\":\"2013-02-03\",\"vatID\":\"DK39607255\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":\"30\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\",\"name\":\"inboundcphdk\",\"sameAs\":[\"https:\\\/\\\/inboundcph.dk\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why is SEO important? | InboundCPH","description":"If you're wondering why SEO is important, read on. SEO can be crucial for your business. Read more here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundcph.dk\/en\/-10\/","og_locale":"en_US","og_type":"article","og_title":"Hvorfor er SEO vigtigt?","og_description":"Sidder du med sp\u00f8rgsm\u00e5let om, hvorfor SEO er vigtigt, s\u00e5 skal du l\u00e6se med her. SEO kan v\u00e6re altafg\u00f8rende for din virksomhed. L\u00e6s mere her.","og_url":"https:\/\/inboundcph.dk\/en\/-10\/","og_site_name":"InboundCPH","article_publisher":"https:\/\/www.facebook.com\/inboundcph","article_published_time":"2020-04-12T09:36:14+00:00","article_modified_time":"2024-04-25T10:04:12+00:00","og_image":[{"width":100,"height":92,"url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-tjekliste-e1617951988518-10.jpg","type":"image\/jpeg"}],"author":"inboundcphdk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"inboundcphdk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inboundcph.dk\/sv\/varfor-ar-seo-viktigt\/#article","isPartOf":{"@id":"https:\/\/inboundcph.dk\/sv\/varfor-ar-seo-viktigt\/"},"author":{"name":"inboundcphdk","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5"},"headline":"Hvorfor er SEO vigtigt?","datePublished":"2020-04-12T09:36:14+00:00","dateModified":"2024-04-25T10:04:12+00:00","mainEntityOfPage":{"@id":"https:\/\/inboundcph.dk\/sv\/varfor-ar-seo-viktigt\/"},"wordCount":422,"commentCount":0,"publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"image":{"@id":"https:\/\/inboundcph.dk\/sv\/varfor-ar-seo-viktigt\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-tjekliste-e1617951988518-10.jpg","articleSection":["SEO-guide"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inboundcph.dk\/sv\/varfor-ar-seo-viktigt\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inboundcph.dk\/sv\/varfor-ar-seo-viktigt\/","url":"https:\/\/inboundcph.dk\/sv\/varfor-ar-seo-viktigt\/","name":"Why is SEO important? | InboundCPH","isPartOf":{"@id":"https:\/\/inboundcph.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inboundcph.dk\/sv\/varfor-ar-seo-viktigt\/#primaryimage"},"image":{"@id":"https:\/\/inboundcph.dk\/sv\/varfor-ar-seo-viktigt\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-tjekliste-e1617951988518-10.jpg","datePublished":"2020-04-12T09:36:14+00:00","dateModified":"2024-04-25T10:04:12+00:00","description":"If you're wondering why SEO is important, read on. SEO can be crucial for your business. Read more here.","breadcrumb":{"@id":"https:\/\/inboundcph.dk\/sv\/varfor-ar-seo-viktigt\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundcph.dk\/sv\/varfor-ar-seo-viktigt\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundcph.dk\/sv\/varfor-ar-seo-viktigt\/#primaryimage","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-tjekliste-e1617951988518-10.jpg","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-tjekliste-e1617951988518-10.jpg","width":100,"height":92},{"@type":"BreadcrumbList","@id":"https:\/\/inboundcph.dk\/sv\/varfor-ar-seo-viktigt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundcph.dk\/"},{"@type":"ListItem","position":2,"name":"Hvorfor er SEO vigtigt?"}]},{"@type":"WebSite","@id":"https:\/\/inboundcph.dk\/#website","url":"https:\/\/inboundcph.dk\/","name":"InboundCPH","description":"Digital marketing specialists","publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundcph.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/inboundcph.dk\/#organization","name":"InboundCPH A\/S","alternateName":"InboundCPH","url":"https:\/\/inboundcph.dk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","width":550,"height":109,"caption":"InboundCPH A\/S"},"image":{"@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inboundcph","https:\/\/dk.linkedin.com\/company\/inbound-cph"],"email":"ir@inboundcph.dk","telephone":"27297720","legalName":"InboundCPH A\/S","foundingDate":"2013-02-03","vatID":"DK39607255","numberOfEmployees":{"@type":"QuantitativeValue","value":"30"}},{"@type":"Person","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5","name":"inboundcphdk","sameAs":["https:\/\/inboundcph.dk"]}]}},"_links":{"self":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts\/13989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/comments?post=13989"}],"version-history":[{"count":0,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts\/13989\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/employee\/13297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/media\/15166"}],"wp:attachment":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/media?parent=13989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/categories?post=13989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/tags?post=13989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}