{"id":13988,"date":"2020-04-12T10:30:19","date_gmt":"2020-04-12T09:30:19","guid":{"rendered":"https:\/\/inboundcph.dk\/konverteringsrate\/"},"modified":"2024-04-25T11:04:50","modified_gmt":"2024-04-25T10:04:50","slug":"-9","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/konverteringsrate\/","title":{"rendered":"Conversion rate"},"content":{"rendered":"<h2>What does conversion rate mean?<\/h2>\n<p>Conversion rate or conversion rate is one of the best ways to measure the effectiveness of your marketing.<\/p>\n<p>Unlike click-through rate or Pay Per Click (<a href=\"\/en\/viden\/-44\/\">PPC<\/a>), conversion rate describes how good your marketing is at getting people to do what you want them to do (we call this \"conversion\" in the marketing world).<\/p>\n<p>Depending on your business goals, a \"conversion\" can be almost anything, but here are a few common types of conversions:<\/p>\n<ul>\n<li>A customer makes a purchase<\/li>\n<li>A customer fills in their information in a form - e.g. a lead ad<\/li>\n<li>A customer calls your business<\/li>\n<li>A customer signs up for your subscription<\/li>\n<li>A customer downloads your pdf or something else<\/li>\n<\/ul>\n<p>There are plenty of other conversion actions that people can perform on a website, but these examples should give you an idea of what a \"conversion\" can be. Basically, a conversion is a measurable action that moves a potential customer towards becoming a paying customer in a significant way.<\/p>\n<h2>Calculate your conversion rate<\/h2>\n<p>Once you have defined which conversions you want to track, you can calculate the conversion rate.<\/p>\n<p>Calculating conversion is actually quite easy. All you need to do is divide the number of conversions you get in a given time frame by the total number of people who visited your website or landing page and multiply it by 100.<\/p>\n<p>In the following example, a conversion is a sale.<\/p>\n<p><strong>Conversion rate = total sales \/ number of leads * 100<\/strong><\/p>\n<p>Example: Let's say you made 10 sales last year and you had 100 inquiries\/leads. Your conversion rate for sales is thus <strong>10 %.<\/strong><\/p>\n<p>If you track conversions from your website leads, your formula looks like this:<\/p>\n<p><strong>Conversion rate = total sales \/ number of unique visitors * 100<\/strong><\/p>\n<p>Example: If you made 10 sales in a month and you had 1,000 unique visitors to your website, your conversion rate would be <strong>1 %.<\/strong><\/p>\n<p>You don't always have to calculate your conversion rate yourself, because if you set up your tracking properly on e.g. your <a href=\"\/en\/specialties\/google-ads\/\">Google Ads<\/a> or Facebook ads and analytics platforms like Google Analytics, the different platforms actually show you your conversion rate.<\/p>\n<p>Read more about <a href=\"\/en\/viden\/\/\">conversion optimization<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad betyder konverteringsrate? Konverteringsrate eller konverteringsfrekvens er en af de bedste m\u00e5der, at m\u00e5le effektiviteten af din markedsf\u00f8ring p\u00e5. I mods\u00e6tning til klikfrekvens eller Pay Per Click (PPC) beskriver konverteringsfrekvensen, hvor god din markedsf\u00f8ring er til at f\u00e5 folk til at g\u00f8re, hvad du vil have dem til at g\u00f8re (vi kalder dette &#8220;konvertering&#8221; i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-13988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataindsamling_cat"],"acf":{"form":false,"post_short_description":"Din konverteringsrate er den procentdel af bes\u00f8gende p\u00e5 dit websted, der fuldf\u00f8rer et \u00f8nsket m\u00e5l (en konvertering) ud af det samlede antal bes\u00f8gende. En h\u00f8j konverteringsrate er tegn p\u00e5 vellykket markedsf\u00f8ring: Det betyder, at folk vil have det du tilbyder, og det er let for dem at f\u00e5 fingrene i det.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Konverteringsrate | Hvad er en konverteringsrate? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Din konverteringsrate er den procentdel af bes\u00f8gende p\u00e5 dit websted, der fuldf\u00f8rer et \u00f8nsket m\u00e5l (en konvertering) ud af alle bes\u00f8gende.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-9\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Konverteringsrate\" \/>\n<meta property=\"og:description\" content=\"Din konverteringsrate er den procentdel af bes\u00f8gende p\u00e5 dit websted, der fuldf\u00f8rer et \u00f8nsket m\u00e5l (en konvertering) ud af alle bes\u00f8gende.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/en\/-9\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-12T09:30:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T10:04:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-remarketing-1-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/konverteringsrate\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/konverteringsrate\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"Konverteringsrate\",\"datePublished\":\"2020-04-12T09:30:19+00:00\",\"dateModified\":\"2024-04-25T10:04:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/konverteringsrate\\\/\"},\"wordCount\":370,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/konverteringsrate\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-remarketing-1-10.jpg\",\"articleSection\":[\"Dataindsamling\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/konverteringsrate\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/konverteringsrate\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/konverteringsrate\\\/\",\"name\":\"Konverteringsrate | Hvad er en konverteringsrate? 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