{"id":13987,"date":"2020-04-12T10:22:15","date_gmt":"2020-04-12T09:22:15","guid":{"rendered":"https:\/\/inboundcph.dk\/inbound-marketing\/"},"modified":"2024-04-25T11:05:18","modified_gmt":"2024-04-25T10:05:18","slug":"-8","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/inbound-marketing\/","title":{"rendered":"Inbound marketing"},"content":{"rendered":"<h2>What is inbound marketing?<\/h2>\n<p>Inbound marketing is the opposite of <a href=\"\/en\/viden\/-7\/\">outbound marketing<\/a>.<\/p>\n<p><strong>Outbound marketing<br \/>\n<\/strong>Outbound marketing means that the company markets itself through traditional TV commercials, banners, telemarketing and advertisements in newspapers and magazines. Here, the company has full control over what is being marketed.<\/p>\n<p><strong>Inbound marketing<\/strong><br \/>\nInbound marketing isn't about pushing marketing out, but rather drawing potential customers in, for example through knowledge content and marketing automation. This makes online inbound marketing a much less aggressive way for companies to market themselves.<\/p>\n<hr \/>\n<h2>An example of inbound marketing<\/h2>\n<p><strong>An example could be<\/strong><\/p>\n<p>A male visitor on Google stumbles upon your website by asking a question in the search engine about flowers that he wants an answer to. Of course, you have written some good content on this topic (if you sell things for flowers) that answers the man's question and therefore your post is one of the highest ranking posts in the search engine for that keyword.<\/p>\n<p>When the visitor enters your website, he reads your content. He is happy and satisfied and even signs up for your newsletter because he 1. could use the information you gave him on the landing page and therefore wants to hear more from your company, or 2. was interested in giving his email in exchange for the super delicious flower guide you send to everyone who signs up for the newsletter.<\/p>\n<p>As soon as he's signed up for the newsletter, your automated email flow starts to warm him up with targeted content about flower arranging so much that this process ends with a sale to the man who just searched for an answer on Google.<\/p>\n<hr \/>\n<h2>Create an inbound marketing campaign<\/h2>\n<p><strong>Examples of channels where you can run an inbound marketing campaign: <\/strong><\/p>\n<ul>\n<li>Blog posts<\/li>\n<li>Email<\/li>\n<li>Landing pages<\/li>\n<li><a href=\"\/en\/viden\/\/\">Lead generation<\/a><\/li>\n<li>Social Media<\/li>\n<li><a href=\"\/en\/viden\/whats-is-seo\/\">Search engine optimization (SEO)<\/a><\/li>\n<li>Videos<\/li>\n<\/ul>\n<hr \/>\n<h2>Why inbound marketing?<\/h2>\n<p>There are many good reasons to get involved in inbound marketing.<\/p>\n<p><strong>Here you can see a few examples:\u00a0 <\/strong><\/p>\n<ol>\n<li><strong>You will be shared.\u00a0<\/strong>Because inbound marketing is built around content and knowledge sharing, you're giving your customer value before they even spend a dime in your business. This means they are more likely to share your content and thus your brand.<\/li>\n<li><strong>You build trust.\u00a0<\/strong>Before you and your customer have started working together, you have shown that you have knowledge in your field, so a different kind of trust has already been built than if you were simply advertising via outbound marketing.<\/li>\n<li><strong>Google loves it! <\/strong>It's not just your potential customers who share across the board. Google is also very happy to find content that can answer related searches.<\/li>\n<li><strong>Free marketing.\u00a0<\/strong>Unlike outbound marketing, where you pay a lot of money to be promoted, you pay nothing for inbound marketing - apart from the time you spend putting together your content, of course.<\/li>\n<\/ol>\n<p>Do you need help with your inbound marketing? InboundCPH is ready to help. <a href=\"\/en\/contact\/\">Contact us<\/a> for a dialog about your wants and needs.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er inbound marketing? Inbound marketing er det modsatte af outbound marketing. Outbound marketing Outbound marketing betyder, at virksomheden markedsf\u00f8rer sig via traditionelle TV-reklamer, bannere, telemarketing og reklamer i aviser og blade. Her har virksomheden fuldt kontrol over hvad der bliver markedsf\u00f8rt. Inbound marketing Inbound markedsf\u00f8ring handler ikke at pushe marketing ud, men n\u00e6rmere at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-13987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"Inbound marketing er en indirekte markedsf\u00f8ringsstrategi, hvor salg kommer til dig, via content drevet marketing og marketing automation software. Du kan b\u00e5de anvende denne strategi B2B og B2C.","post_authors":"","post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inbound marketing | Hvad er inbound marketing? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Inbound marketing er en indirekte markedsf\u00f8ringsstrategi, hvor salg kommer til dig, via fx content drevet marketing. 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