{"id":13981,"date":"2020-04-12T09:41:03","date_gmt":"2020-04-12T08:41:03","guid":{"rendered":"https:\/\/inboundcph.dk\/utm\/"},"modified":"2024-04-25T11:07:14","modified_gmt":"2024-04-25T10:07:14","slug":"-5","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/utm\/","title":{"rendered":"UTM"},"content":{"rendered":"<h2><span lang=\"da\">What does UTM mean? <\/span><\/h2>\n<p><span lang=\"da\">UTM stands for Urchin Tracking Module and is simply a small piece of code that can be attached to all URLs that subsequently generate data in Google Analytics, where you as a marketer can follow a digital marketing campaign.<br \/>\n<\/span><b><span lang=\"da\"><br \/>\n<\/span><\/b><span lang=\"da\">What does a UTM consist of? <\/span><span lang=\"da\"><br \/>\n<\/span><span lang=\"da\">Creating a UTM code is quite simple, you don't even need to be a developer. The code itself is made in very small chunks of information, as you can see here:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-7692\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/utm-2.png\" alt=\"\" width=\"561\" height=\"378\" \/><\/p>\n<ul>\n<li><strong>Website URL.\u00a0<\/strong>You start by inserting your website's URL. In the example above, we have simply inserted our own URL: <a href=\"https:\/\/inboundcph.dk\/en\/\">https:\/\/inboundcph1stg.wpenginepowered.com<\/a> (remember to always include https:\/\/ in this field).<\/li>\n<li><strong>Campaign Source.\u00a0<\/strong>Next, you need to write which source your link, and thus also your UTM code, should be inserted on. In the example above, we have used a campaign on the entrepreneur portal Amino as a starting point. It could also have been a social media, your email signature, a website you collaborate with or your own newsletter - if your newsletter provider does not automatically add a UTM code for you (check this first).<\/li>\n<li><strong>Campaign Medium.\u00a0<\/strong>In the above example, the campaign on Amino is through a banner, which is why we call campaign medium for display, as Google Analytics' Default Channel Grouping has pre-grouped all your website traffic into the following: Direct, Organic Search, Social, Email, Affiliates, Referral, Paid Search, Other Advertising, Display and (other) Campaign Medium is about the type or nature of the link.<\/li>\n<li><strong>Campaign name<\/strong>\u00a0. Since it is our <a href=\"\/en\/giveaways\/seo-bog-2\/\">SEO book<\/a>In the example, if we want to market via a banner on the entrepreneur portal Amino, the Campaign Name is of course SEO book. It could also have been a product name, mail_signup_Facebook or offer_august_2020<\/li>\n<\/ul>\n<p>In the example above we have only filled in the mandatory fields, but as you can see in the image it is also possible to write a Campaign Term and Campaign Content. This is rarely necessary, but let's look at them anyway.<\/p>\n<ul>\n<li><strong>Campaign Term.\u00a0<\/strong>Campaign Term is used for paid searches. For example, you can use utm_term to record the keywords for your ad.<\/li>\n<li><strong>Campaign content.\u00a0<\/strong>Campaign content is used for <a href=\"\/en\/viden\/a-b-splittest\/\">A\/B split test<\/a> and content-targeted ads. For example, you can use utm_content to differentiate ads or links pointing to the same URL. For example, whether it's a logo link or a text link<\/li>\n<\/ul>\n<p>Once the above is filled in satisfactorily, you can press copy URL and paste it where you want your UTM to work from - it's that easy \ud83d\ude42<\/p>\n<p>Example of copying the URL\/UTM code:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7693\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/utm-kode-2.png\" alt=\"\" width=\"584\" height=\"196\" \/><\/p>\n<h2>Link to UTM tool<\/h2>\n<p>There are various tools that can create UTM codes.<\/p>\n<p>We use this: <a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\">https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/<\/a><\/p>\n<h2>Important UTM rules of thumb<\/h2>\n<p>Last but not least, we'll go over some good UTM rules of thumb you should know if you're going to start working with UTM codes:<\/p>\n<ul>\n<li>Use only lowercase letters<\/li>\n<li>Never use \u00e6\u00f8\u00e5<\/li>\n<li>Do not use special characters<\/li>\n<li>Never use spaces but use _ (underscore) or - (hyphen)<\/li>\n<li>Don't create UTM codes for internal links on your website<\/li>\n<li>Check if your newsletter provider and other ad platforms insert UTM codes for you, if they do, don't create one yourself.<\/li>\n<\/ul>\n<p>Have a great time.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad betyder UTM? UTM st\u00e5r for Urchin Tracking Module og er helt simpelt skrevet en lille kode, som kan kobles p\u00e5 alle URL&#8217;er der efterf\u00f8lgende generere data i Google Analytics, hvor du som marketingansvarlig fx kan f\u00f8lge med i en digital marketing kampagne. Hvad best\u00e5r en UTM af? Det er ganske simpelt at lave en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-13981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataindsamling_cat"],"acf":{"form":false,"post_short_description":"Form\u00e5let med en UTM kode er, at du via Google Analytics kan f\u00f8lge med i hvor mange der har trykket p\u00e5 det link, som du har sat en UTM kode p\u00e5. En UTM kode kan samtidig give et mere n\u00f8jagtigt indblik i, hvor din trafik p\u00e5 dit website stammer fra.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13283,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UTM | Hvad er UTM-koder? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Form\u00e5let med en UTM kode er, at du via Google Analytics kan f\u00f8lge med i, hvor mange der har trykket p\u00e5 det link, som du har sat en UTM p\u00e5.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-5\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UTM\" \/>\n<meta property=\"og:description\" content=\"Form\u00e5let med en UTM kode er, at du via Google Analytics kan f\u00f8lge med i, hvor mange der har trykket p\u00e5 det link, som du har sat en UTM p\u00e5.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/en\/-5\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-12T08:41:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T10:07:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-google-analytics-16.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/utm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/utm\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"UTM\",\"datePublished\":\"2020-04-12T08:41:03+00:00\",\"dateModified\":\"2024-04-25T10:07:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/utm\\\/\"},\"wordCount\":570,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/utm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-google-analytics-16.jpg\",\"articleSection\":[\"Dataindsamling\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/utm\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/utm\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/utm\\\/\",\"name\":\"UTM | Hvad er UTM-koder? 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