{"id":13980,"date":"2020-05-12T09:35:29","date_gmt":"2020-05-12T08:35:29","guid":{"rendered":"https:\/\/inboundcph.dk\/marketingbudget\/"},"modified":"2024-04-25T08:58:44","modified_gmt":"2024-04-25T07:58:44","slug":"-4","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/marketingbudget\/","title":{"rendered":"Marketing budget"},"content":{"rendered":"<h2>What is a marketing budget?<\/h2>\n<p>It's always a good idea to create a marketing strategy, which includes a marketing budget. Marketing plan templates can look different but typically include the following.<\/p>\n<p><strong>Content in a marketing plan - example: <\/strong><\/p>\n<ul>\n<li>The products and services to be marketed<\/li>\n<li>The specific target groups the products and services should be marketed to<\/li>\n<li>The <a href=\"\/en\/viden\/\/\">sales channels<\/a> the products and services must be marketed on<\/li>\n<li>The way marketing via sales channels should be done<\/li>\n<li>A budget for the above<\/li>\n<li>A timeline for the above<\/li>\n<\/ul>\n<p>As you can see, if you don't set a budget, the above will get out of hand.<\/p>\n<p><strong>So the budget helps: <\/strong><\/p>\n<ul>\n<li>How much money should\/can be set aside for marketing<\/li>\n<li>Distribute the amount over the entire time period<\/li>\n<li>Distribute the amount to different activities<\/li>\n<\/ul>\n<p>It wouldn't do you any good if you spend more money on marketing than your company can afford. Or if your employees have already spent all the money set aside in the middle of the period and there is no more money left to advertise and promote your company and its products.<\/p>\n<p>That's why a <a href=\"\/en\/viden\/-25\/\">marketing plan<\/a> super important to include in the planning of a company's marketing activities.<\/p>\n<h2>Marketing budget example<\/h2>\n<p>In your marketing budget, you need to include all the costs you can imagine incurring for your marketing activities.<\/p>\n<p><strong>For example, it can be expenses for: <\/strong><\/p>\n<ul>\n<li>And <a href=\"\/en\/office\/\">marketing agency<\/a><\/li>\n<li>Marketing tools<\/li>\n<li><a href=\"\/en\/viden\/-24\/\">Online marketing<\/a>-activities<\/li>\n<li>Offline marketing activities<\/li>\n<\/ul>\n<p>For example, would you like to advertise via <a href=\"\/en\/specialties\/soy-advertising\/\">Google Ads ads<\/a>then your estimated costs for this should be included in your marketing budget.<\/p>\n<p>However, this doesn't mean that your budget is locked in and can't change along the way. Especially for a startup trying out different advertising options, it can be very difficult to estimate a specific amount for Facebook, as the company doesn't yet know if it works.<\/p>\n<p>It can also happen for a larger company where customers are changing behavior or the company is experimenting in new areas, for example by using <a href=\"\/en\/viden\/-12\/\">growth hacking<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er et marketingbudget? Det er altid en god ide, at lave sig en markedsf\u00f8ringsstrategi og hertil h\u00f8rer et marketingbudget ind under. Marketingplan-skabeloner kan se forskellige under men indeholder typisk nedenst\u00e5ende. Indhold i en marketingplan &#8211; eksempel: De produkter og ydelser, der skal markedsf\u00f8res De specifikke m\u00e5lgrupper produkterne og ydelserne skal markedsf\u00f8res til De salgskanaler [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-13980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"Et marketingbudget er det \u00f8konomiske perspektiv p\u00e5 din marketingplan. Nemlig planl\u00e6gningen af de penge der skal bruges i forbindelse med dine \u00f8nskede marketingaktiviteter. Kun med et budget har du et overblik over hvilken \u00f8konomisk p\u00e5virkning, det har for din virksomhed at udf\u00f8re den p\u00e5g\u00e6ldende markedsf\u00f8ringsplan.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketingbudget | Tips til dit marketingbudget \u2013\u00a0InboundCPH<\/title>\n<meta name=\"description\" content=\"Et marketingbudget er det \u00f8konomiske perspektiv p\u00e5 din marketingplan, alts\u00e5 den afsatte sum penge til hver af dine marketingkanaler.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketingbudget\" \/>\n<meta property=\"og:description\" content=\"Et marketingbudget er det \u00f8konomiske perspektiv p\u00e5 din marketingplan, alts\u00e5 den afsatte sum penge til hver af 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