{"id":13869,"date":"2020-06-16T09:41:57","date_gmt":"2020-06-16T08:41:57","guid":{"rendered":"https:\/\/inboundcph.dk\/mobilsoegning\/"},"modified":"2024-04-25T08:16:17","modified_gmt":"2024-04-25T07:16:17","slug":"mobile-search","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/mobilsoegning\/","title":{"rendered":"Mobile search"},"content":{"rendered":"

What is mobile search?<\/h2>\n

A\u00a0mobile search<\/em> is an internet search made from a mobile device (a smartphone or tablet).<\/p>\n

The mobile revolution is in full swing! Everyone is walking around with more computing power in their pocket than most people had on their desktop just five years ago. And more than half of Google's over 100 billion monthly searches are now made from mobile devices (excluding tablets) according to Amit Singhal<\/a>who until February 26, 2016 was employed as head of Google's search service.
\n<\/span>
\nThis may sound like great news for Google, whose popular and free Android mobile operating system has contributed to a significant increase in mobile consumption - but mobile trends are creating a number of challenges for Google, which you can read more about below.<\/p>\n

\n

Fewer searches on mobile devices<\/h2>\n

Journalist Charles Arthur has through statistical calculations<\/a> found that desktop users make an average of 1.23 Google searches per day, whereas mobile users only make an average of 0.925 Google searches per day. The difference may sound small, but when you multiply that by billions of unique users, it adds up to a pretty significant difference for Google.<\/p>\n

The difference is mainly due to the fact that mobile users are more likely to use apps than websites. On desktop computers, Google is the gateway to the entire internet, but on mobile devices, apps are the primary gateway. The top search terms in 2015 included \"Facebook\", \"Gmail\", \"Yahoo\" and \"Agar.io\", and all of these highly popular search terms are missed by Google on mobile devices because users simply go directly to the app instead.<\/p>\n

\n

Voice-guided assistants replace traditional search<\/h2>\n

Mobile devices are cumbersome and time-consuming to type text on, leading users to increasingly rely on voice-controlled assistants like Apple's Siri<\/i> and Microsoft's Cortana<\/i>when they need to find information. For Google, this means a decrease in the number of searches because both Siri <\/i>and Cortana <\/i>is based on Microsoft's search engine Bing.<\/i><\/p>\n

In response, Google has launched Google Now<\/i>However, this solution also presents a major challenge: visual ads have little impact when users are searching and being presented with information through spoken speech. Users no longer have the same need to be able to see the screen, which is a major stumbling block for Google, which makes a living from serving ads.<\/p>\n

\n

Less space for ads<\/h2>\n

The screen size of mobile devices also has a big impact. The smaller the screen, the less space there is to display ads and the harder it is for Google to make money. Google has tried to solve the challenge by making ads a more integral part of the search results, but Google has nevertheless felt compelled to cut down on the number of ads in the mobile version of their search service.<\/p>\n

As if Google doesn't have enough challenges, it is now possible to block ads (including Google ads) in a number of popular mobile browsers. Most recently, telecom company 3 announced that they will be the first telecom company in Europe to offer adblocking services that allow their customers to remove irrelevant and excessive ads.<\/p>\n

\n

A look into the future<\/h2>\n

The challenge for Google is that the number of mobile users is increasing significantly, mobile users make fewer searches than desktop users and there is limited space to display ads on mobile devices. Google's response is a range of new services and products such as Google Now<\/i>that replaces or complements their traditional search service.<\/p>\n

From this perspective, Google's recent corporate restructuring, where Google is now a subsidiary of parent company Alphabet, makes sense. Search is no longer Google's (Alphabet's) only business and Google is now trying to create a lot of new services and products (you've probably already heard about Google's self-driving cars) while still having profits from search to spend on product development.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er mobils\u00f8gning? En\u00a0mobils\u00f8gning er en s\u00f8gning p\u00e5 internettet foretaget fra en mobil enhed (en smartphone eller en tablet). Den mobile revolution ruller for fuld kraft! Alle g\u00e5r rundt med mere computerkraft i lommen, end de fleste havde p\u00e5 skrivebordet for bare fem \u00e5r siden. Og mere end halvdelen af Googles over 100 milliarder m\u00e5nedlige […]<\/p>\n","protected":false},"author":1,"featured_media":15042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-13869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobil_cat"],"acf":{"form":false,"post_short_description":"Mere end halvdelen af Googles over 100 milliarder m\u00e5nedlige s\u00f8gninger foretages nu fra mobile enheder. F\u00e5 mere viden om mobils\u00f8gninger herunder og f\u00e5 et indblik i den mobile fremtid p\u00e5 Google.","post_authors":[13325],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"F\u00e5 hj\u00e6lp til SEO","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nMobils\u00f8gning | F\u00e5 viden om mobils\u00f8gninger \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Mere end halvdelen af Googles over 100 milliarder m\u00e5nedlige s\u00f8gninger foretages nu fra mobile enheder. 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