{"id":20642,"date":"2025-04-11T12:37:50","date_gmt":"2025-04-11T11:37:50","guid":{"rendered":"https:\/\/inboundcph.dk\/?post_type=case&p=20642"},"modified":"2026-04-21T14:10:41","modified_gmt":"2026-04-21T13:10:41","slug":"iqniter-case","status":"publish","type":"case","link":"https:\/\/inboundcph.dk\/en\/cases\/iqniter-case\/","title":{"rendered":"Iqniter"},"content":{"rendered":"
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\n\t\t\t\t\t HOLISTIC DIGITAL SUCCESS: IQNITER<\/span><\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From under the radar to top of the agenda <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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This is how IQNITER and InboundCPH have together created results and leads through strategic\nconsulting and targeted digital advertising. A strong collaboration rooted in trust and results.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Strategic advertising<\/span><\/span><\/div>

which has resulted in significantly increased digital visibility.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Structured
set up<\/span><\/span><\/div>

that has ensured a scalable and effective marketing effort.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Stable lead flow<\/span><\/span><\/div>

from the start of the partnership, with a steady flow of qualified leads.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The project<\/strong>
Paid Social, Digital Strategy, Commercial Consulting, Technical Consulting<\/p>

Industry sector<\/strong>
Employee health<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why did you choose InboundCPH?<\/div>

\"I've worked with InboundCPH before, so I knew I would get a team that understands that trust and strategy go hand in hand\" says Anders Morell Hagen, CMO at Iqniter.
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Effective strategy<\/div>

IQNITER's digital marketing was strengthened with a communication strategy and half-year plan in close collaboration<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Focus on qualified leads<\/div>

\"We can clearly see the value of the collaboration. We get relevant leads and our digital presence has become much stronger,\" says Anders Morell Hagen.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How the collaboration grew big<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01 Situation: Strategy and strong collaboration<\/strong><\/h3>

IQNITER is a growing company that works with employee health and well-being through their product Count Hearts. (iqniter.dk<\/a>) Like many startups, they faced the challenge of creating visibility and attracting relevant leads - while making budgets stretch as far as possible.<\/p>

Before working with InboundCPH, IQNITER had invested in campaigns through another agency, but without the desired results. This made them reluctant to invest further in digital marketing.<\/span><\/p>

To bring fresh eyes to the strategy, IQNITER hired Anders Morell Hagen as CMO. He initiated a comprehensive transformation that included a new CVI, a sharp tone of voice, a thorough brand strategy and a new website.<\/p>

S<\/span>As part of this effort, Anders quickly chose InboundCPH as a partner to build both trust and an effective marketing strategy. With a structured approach, campaigns were developed one at a time, with a clear plan for scaling over time.<\/span>\u00a0<\/span>\"With InboundCPH, we didn't just get an agency - we got a team that understood that strategy and trust go hand in hand.\" says Anders Morell Hagen, CMO at Iqniter.<\/span><\/p>

02 Process: From under the radar to top of the agenda<\/strong><\/h3>

To ensure a solid base for IQNITER's digital marketing, a communication strategy and a six-month campaign plan was created in close collaboration with Anders. InboundCPH delivered large parts of the campaign package in collaboration with the company's creative team. The strategy included:\u00a0<\/p>

  • Focus on Paid Social over Paid Search, as user behavior does not yet support the latter.<\/li>
  • Test and learn in small steps - one campaign at a time to ensure overview and optimization.<\/li>
  • Tracking and data optimization to ensure that the advertising generated measurable results.<\/li><\/ul>

    \"We have a very shared ownership of things. Josephine and the team are sharp and engaged, and we have an ongoing dialog that makes the collaboration both effective and inspiring,\" says Anders Morell Hagen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    03 Result:\u00a0<\/strong>From resting heart rate to warm leads<\/span><\/h3>

    Since the start of the collaboration, IQNITER has experienced a positive development:<\/span><\/h3>
    • Lead generation from day one - and the warm leads have kept coming<\/li>
    • Increased visibility in the market - potential customers approach directly because they have seen the ads<\/li>
    • A scalable marketing structure that makes it easy to expand your efforts in the future<\/li><\/ul>
      \"We can clearly see the value of the collaboration. We get relevant leads, and our digital presence\u00a0has become much stronger,\" says Anders Morell Hagen.\u00a0<\/span><\/div>
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      The collaboration continues with a focus on building on the strong foundation. In 2025, the focus will be<\/span>Honor:<\/span><\/div>
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      • Optimizing campaigns based on data<\/li>
      • Expanding marketing efforts to new channels<\/li>
      • Continued development of content that strengthens IQNITER's position in the market<\/li><\/ul>

        IQNITER and InboundCPH have created a collaboration that is not just about numbers and performance - but also about mutual trust and shared ownership of the results.\u00a0<\/p>

        \"When you work with a competent partner, you actually get more work - because you can see that it works and therefore you want to build on it. That's exactly how it should be,\" concludes Anders Morell Hagen.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        \"Josephine and the team are sharp, engaged and in close dialog with us, which makes the collaboration both effective and inspiring.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \"We have a strong and shared ownership of the processes. Josephine and the team are sharp, engaged and in close dialog with us, which makes the collaboration both effective and inspiring. My working title, From Under the Radar to Top of the Agenda, has become a common direction that we all work towards\"\u00a0<\/em><\/p>

        Anders Morell Hagen<\/strong>
        CMO, Iqniter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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