Why is SEO important?
According to a study by FDIH 8 out of 10 Danes start a planned purchase by searching for information on Google, and in 2019 the total Danish online trade was worth DKK 146 billion, according to Danish business. Danes search Google over 8 million times - every single day.
To win customers and compete, your business must search engine optimisation (SEO) therefore be prioritised as a key part of your digital strategy. This is not an opinion, but essential knowledge based on concrete figures for Danish B2B- and B2C-companies.
SEO is cost-effective
SEO is cost-effective in the sense that competitive industries often spend a lot of money on paid traffic. Of course, that doesn't mean you can't buy ad space, because you certainly can - SEO can be a great way to get traffic, especially if you're working on a tight budget, because who doesn't want to drive traffic to your site without directly paying for it.
Google without SEO
Without SEO, it's hard to say how we would find relevant businesses or information on websites based on our searches. Again, search engine results would be far too easy to manipulate, so users would have to look long and hard to find a good answer to their search.
In essence, SEO is important because it ensures that people typically don't have to search for more than a few seconds to find the information or products they want. It establishes a kind of "natural order" online that is missing without it.
Is SEO important for all businesses?
You may have wondered whether SEO is important for all types of businesses. Especially if you have a business in an industry where there's little or no competition, so you're already ranked high in Google's search results.
You may also be struggling to rank at all and wondering if there are options other than SEO out there that can give you the visibility you need.
Whatever your situation, SEO is always important! If you have a website for your business, SEO is something you need to focus on. Whether your business is new or old, small or large, SEO is crucial to your online success. In fact, even if you're the only one in your industry, SEO is still important.