If you want to do the SEO work yourself, you can use a selection of the following tools to streamline efforts and optimise results. The tools are divided into somewhat simplistic categories, as many tools have different applications.
One of the world's leading and most comprehensive SEO tools. Drawing on a huge amount of data, SEMrush can give you the insights you need to get the most out of your SEO work. SEMrush can give you insights into your visibility on Google, the impact of your content, relevant keywords, inbound links, your ad campaigns and your competitors' strategies, among other things.
Siteimprove is a SaaS solution that helps organisations realise their digital potential by providing teams with data insights with actionable recommendations to improve their website and drive growth. Siteimprove has more than 550 employees in 13 locations serving more than 7,200 customers worldwide. They are part of the World Wide Web Consortium.
A versatile all-in-one SEO tool that can give you insights into your visibility on Google, your content, relevant keywords, inbound links, your ad campaigns, social media, your competitors and much more. The data and calculations are different from SEMrush, making Searchmetrics a great complement to SEMrush for SEO professionals.
A complex and versatile SEO tool that we highly recommend. Especially if you want insight into your competitors' Google rankings, links, content strength and more. Especially on the link front, Ahrefs does it well. Ahrefs can quickly give you inspiration and ideas on how to become even more competitive yourself in terms of both search engine optimization and Google Ads.
A combination of four powerful software programs that together help you with all the essential parts of the SEO process. SEO PowerSuite includes a technical analysis, keyword analysis and link analysis programme, as well as a highly effective rank tracker that can show your position on Google for an unlimited number of relevant keywords that you enter yourself. Works on both PC and Mac.
A free tool from Google that can provide you with information about problems, inadequacies and opportunities for improvement on your website in relation to your visibility on Google. You can also gain insight into how visitors find your website and submit information about your website to Google to improve Google's indexing of the website.
An analytics program that can analyse a wide range of technical parameters related to the usability and SEO-friendliness of your website. You can get an overview of indexing problems, dead links, duplicate content, Title Tags, Meta Descriptions, H-tags, URLs and redirects. The free version can analyse up to 500 subpages on a domain.
A technical analysis tool that does much the same as Screaming Frog. The advantage of DeepCrawl is that it is a more visual tool than Screaming Frog and you can automatically get notifications if problems occur on your website. DeepCrawl is browser-based and can therefore be accessed from all types of devices - unlike Screaming Frog, which must be downloaded to the computer.
A free tool from Google that can help you optimise the speed of your website. The tool automatically scans your entire domain and then gives you a score from 0 to 100, along with a number of suggestions on how to optimise your website's load time. The suggestions are graded into two categories according to their importance and impact.
A comprehensive analysis program with a user-friendly interface and good educational explanations of all error sources. The program provides a solid insight into most on-page seo factors (technique and content), with the exception of load time, where the tool is still deficient (for this, for example GTmetrix or Pingdom Website Speed Test can be used instead).
A great complement to Google PageSpeed Insights. The functionality is largely the same, but the solutions are significantly more detailed. Select "Stockholm, Sweden" under "Test from" to get the most accurate results. The free version works quite well. If you buy a subscription, you can continuously monitor your website's speed, uptime and performance.
A simple and free tool that gives you insight into whether Google considers your website to be mobile-friendly. If not, it gives you some general suggestions on how to make your website mobile-friendly. If your website is mobile-friendly, but Google thinks otherwise, it may be because Google is having trouble indexing your website.
A free analysis tool that allows you to test your website for HTML errors. The errors usually don't directly affect your visibility on Google, but they can have a negative impact on the user experience and website load time, and secondarily on Google's rating of your website. Many errors (even if marked in red) are more or less insignificant.
A program similar in many ways to Website Auditor. It is slightly more complex and therefore less user-friendly. On the other hand, it also offers load time testing. Like Website Auditor, it is desktop-based and works on both PC and Mac.
A free tool from Google that can give you ideas for keywords and search phrases based on a pre-entered keyword, product category or link to your website. You can also get information on the number of monthly searches for each keyword. The tool is free, but to see the exact search volume you need to have an active Ads campaign.
Go to WebsiteGoogle's own search function is the simplest tool to get inspiration for relevant keywords and search phrases. When you enter a keyword in the search box, Google also shows you a range of related keywords and phrases based on what other users have searched for in the past. At the bottom of the search page itself, there is also a short list of related searches. You can't see which searches are most popular.
Go to WebsiteA Danish commercial keyword tool that can give you ideas for topics to write about based on what people are searching for. It's a nice alternative to Google Keyword Planning, which is especially good for finding keywords and questions.
Go to WebsiteA tool that lets you enter a keyword and then provides a list of questions searched for on Google and Bing that include the keyword. In other words, you can get an idea of what questions your target audience wants answered, and you can use that to write copy that is more relevant to your audience. The tool is free and supports a number of languages, including English (select "DA" under Country).
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A comprehensive analysis program with a user-friendly interface and good educational explanations of all error sources. The program provides a solid insight into most on-page seo factors (technique and content), with the exception of load time, where the tool is still deficient (for this, for example GTmetrix or Pingdom Website Speed Test can be used instead).
Go to WebsiteA plugin for WordPress that automatically assesses how well the content on your website is SEO-optimised. Each subpage is assessed individually and the tool then provides you with a number of concrete and easily tangible suggestions for improvement. Yoast SEO also makes it easy to add a Title Tag and a Meta Description to each subpage. The readability assessment is less important (and not always accurate).
Go to WebsiteAn SEO tool developed by Danish Søren Riisager. Based on a wide range of advanced algorithms, this program helps you write texts that both contain the right keywords and uncover the needs of readers, based on data from the algorithms. The programme helps to investigate what customers are searching for and always compares with the top 10 results on Google, so competitors are also closely monitored. Think of users as you would educate them when writing your content.
Go to WebsiteA free SEO tool that provides insights into your competitors' content and knowledge about Google's Search Engine Result Page (SERP). The program goes in and analyzes, for example, the top 10 for a given Google search and provides insights about, among other things, text length, images, performance and generally what competitors have on the page - content that your business should also consider to rank higher on Google.
Go to WebsiteCan check if the content on your website is unique or if there is duplicate content elsewhere on the Internet. Duplicate content occurs when identical or nearly identical content appears on two or more different URLs and can result in a penalty from Google. The free version can only analyse pages individually. The paid version can analyse up to 10,000 pages at once.
Go to WebsiteAn SEO tool developed by Google itself that collects data based on Google searches. The program thus provides a quick and easy overview of the most popular searches right now, and can also show popular searches from years ago. It also shows at what times (e.g. many searches are seasonal) and where geographically, both nationally and internationally, the most popular searches are.
Go to WebsiteAn SEO tool that can autogenerate text from keywords you enter yourself, both primary and secondary. The text is autogenerated using Artificial Intelligence, it is a unique text and therefore your page is not affected by duplicate content. The tool can be used and works in English. The autogenerated texts are common SEO texts, and should therefore not be used for large blog posts and long texts, but simply for inspiration or to correct a little.
Go to WebsiteMatomo (formerly Piwik) is a popular alternative to Google Analytics (GA). After recent Decision around GA, there is a significant increase in interest in alternative analysis tools, and Matomo is a very good alternative. It even provides a significantly improved data basis than GA. In short, Matomo is an open source analysis tool that has been on the market since 2007. It is available in two different versions: cloud based or hosted on own servers (on-premise).
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One of the best and most popular link building tools. The tool can give you knowledge on how to create new links, how to optimize your existing links and what it takes to achieve a higher position on Google. You can gain valuable knowledge by analysing your competitors' link profiles, and with Ahrefs Alerts you can be notified when your business is mentioned online.
A popular link building tool that does many of the same things as Ahrefs. Among other things, you can get an overview of new links, lost links and anchor texts, and of course you can also get an insight into your competitors' links. Majestic SEO is more user-friendly and cheaper than Ahrefs, but on the other hand also more limited in functionality, and the data basis is not quite as large and accurate as in Ahrefs.
One of the world's leading and most comprehensive SEO tools. Drawing on a huge amount of data, SEMrush can give you the insights you need to get the most out of your SEO work. SEMrush can give you insights into your visibility on Google, the impact of your content, relevant keywords, inbound links, your ad campaigns and your competitors' strategies, among other things.
A link building tool at the expensive end - but money well spent. With LinkResearchTools you get a professional all-in-one link building tool that combines data from 25 different data sources to ensure you the most accurate and complete data. LinkResearchTools offers a wide range of features that give you the best opportunities to improve your link profile.
A relatively simple, but very user-friendly link building tool. Open Site Explorer includes a number of basic features, including the ability to see new links, see lost links, analyse your competitors' links and see links you can regain. With a subscription to Open Site Explorer, you also get access to a wide range of other great SEO tools on Moz.com.
A free analytics and reporting tool from Google that can give you insights into visitor behaviour on your website. Among other things, you can see the number of visitors, the number of page views, how visitors found your website and which subpages they visit most often. From this, you can better assess the extent to which your SEO efforts are having the desired effect.
A commercial analysis and reporting tool targeted at larger companies. The primary advantage of Adobe Analytics over Google Analytics is the myriad of customization options that allow you to get highly specialized data about users on your website - while weeding out all the data you don't need.
A free tag management system from Google that makes it easier for you to manage your tags (including the tracking code for Google Analytics) and enables you to get more useful data from your tags. With Google Tag Manager, you can manage and optimise all your tags via an easy-to-use control panel, giving you a better data base from which to assess your SEO efforts.
An open source application that can analyse log files on FTP servers, mail servers, proxy servers and the like. The program presents the information contained in the log in easy-to-read tables and diagrams. In other words, no more scrolling through complex and endless log files. AWStats can analyse log files from Apache, WebStar and IIS, among others.
A web browser add-on that displays a range of SEO information directly in the browser window - in a custom toolbar and below each Google search result. In other words, you're presented with relevant data about each website as you move around the web. The data includes keyword density, internal and external links, mobile friendliness, Title Tag and Meta Description.
A popular and simple SEO tool that can give you insight into your current and historical positions on Google for selected keywords. You can also see your competitors' positions and historical trends. AccuRanker can be integrated with Google Analytics and with Google Search Console. An affordable and user-friendly tool that you will quickly become addicted to.
An extension for Excel that gives you access to almost 100 different formula functions that can be used in SEO work. The functions can, for example, check Title Tags and Meta Descriptions and analyse the keyword density of the website. Specifically, the tool works by entering a formula function into a cell, which then returns a meaningful text, value or error message.
An alternative to AccuRanker - and a popular one at that. And not without reason, because Advanced Web Ranking has a very accurate data set and the data is presented in a user-friendly and easily accessible way. Like AccuRanker, Advanced Web Ranking integrates with both Google Analytics and Google Search Console.
Do you need help with search engine optimization (SEO), or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen and have a dialogue about your SEO project.
