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GA4 migration
Google Analytics Universal is closing and being replaced by Google Analytics 4. Today, being data-driven is an important part of e
Analytics
Is Google Analytics illegal?
Nervousness is rising among Danish companies due to developments in data law. For what to do now that Analytics may become illegal in
Advertising
Performance Max - Google Ads new black box
On November 2nd, Google launched their new Performance Max format. With a name that mostly evokes a dietary supplement that can be...
Advertising
How do social media and SEO interact?
SEO and social media (SoMe) are often seen as two separate marketing disciplines, each with their own value-adding objectives. SEO is a long-term s
Advertising
The Danish Business Authority will not prioritise the supervision of statistical cookies
On 15 October, the Danish Business Authority announced that it will no longer prioritise the supervision of websites' collection of simple statistics.
Data collection
Make your website faster using HTTP/2
HTTP/2 is an effective way to make your website load faster - so if you're not already using HTTP/2, it's a great
SEO guide
Rich snippets: the way to increased visibility and more clicks
Rich snippets are additional information that appears in some of the search results on Google, such as reviews of a restaurant. If you add
Advertising
4 out of 5 companies are not ready for new Google update
The new Google update (the Core Web Vitals update) is just around the corner, and an analysis by Resolution Media shows that 4 out of 5 we
User signals
The Quality Score calculation is now revealed
It's always been a bit of a mystery how exactly Google calculates Quality Score (which affects how profitable and effective your Google A
Advertising
Growth strategy
When strategies are mentioned, it is often understood that they are about achieving growth. It is therefore also called a growth strategy.
Strategy
Marketing Qualified Lead
Marketing Qualified Leads or MQLs are leads that have shown interest in purchasing a product or service. In doing so, they have taken the first step
Marketing automation
Lead scoring
Once you start collecting leads, it's important to know which prospects are the hottest and what you need to work on to generate
Marketing automation
Topic clusters
A topic cluster is a way of organising content on a website. Read more about topic clusters here.
Content optimization
PWA (Progressive Web Apps)
Progressive Web App (PWA) is an open source initiative designed to ensure faster websites on mobile devices (smartphones and tablets)
Mobile
Remarketing
Remarketing is an advertising method that allows you to reach people who have previously interacted with your website or your app.
Google Ads
Website Migration
Moving your website can have big implications for your search engine optimization (SEO) work. In the worst case, you risk losing
Migration
Open Graph
By implementing Open Graph Tags on your website, you can control how the website looks when shared on social media (Facebook, LinkedI
Technical SEO
Structured data (schema markup)
Structured data (also called Schema Markup) allows you to mark up content on your website (for example, prices and stock status of products
Technical SEO
Mobile-first indexing
Google has announced that the mobile-first index will come into effect for all websites by March 2021. This means that content on your website (text, b
Mobile