What is a technical SEO analysis?
A technical analysis is an analysis of the state of your website through the eyes of the search engines (in practice Google). The analysis shows whether there are technical errors and inadequacies on your website that negatively impact your visibility in search engines, and whether there are technical opportunities to improve your visibility that you are not yet exploiting.
Technical errors can have a huge impact on your visibility in search engines. In the worst case, errors can make it impossible for search engines like Google to index your website, and you'll miss out on a significant number of visitors. Inappropriateness, such as slow load times and duplicate content, can also have a significant impact because they are negatively weighted in search engine ranking algorithms.
Content of the technical analysis
Our technical analysis covers all the parameters that can affect your visibility in search engines. We combine a number of the best SEO tools such as Google Search Console, Microsoft SEO Toolkit Extended Version, Screaming Frog, SEMrush, Searchmetrics and Moz to analyse, among others:
- speed
- mobile-friendliness
- domain setup
- url structures
- subdomains
- canonization
- redirects
- meta-titles and meta-descriptions
- duplicate content
- internal link structure
- dead links
- pictures
- coding
- robots.txt and .htaccess
- frames
- flash.
Many companies use large, complicated web systems (Drupal, Umbraco, SiteCore, WordPress, Joomla, TYPO3, Magento, WooCommerce, PrestaShop, etc.) and sophisticated websites where a wide range of errors can easily occur. We are of course able to analyse all types of web systems.
The technical analysis results in a report with a prioritised list of tasks to be carried out, ranging from acute problems to be solved immediately to less acute problems that can be solved down the road. Our technical staff will review the report with you and together we will ensure that the implementation of the plan goes as planned, so that you achieve the desired results.
Read more about technical SEO and contact usif you want to know more about the content of the technical analysis.
