The preliminary project – a shortcut to insight, strategy, and concrete marketing recommendations that ensure your marketing budget is spent wisely
Do you need an overview of your marketing setup and a clear plan for how to generate growth across digital channels and markets?
The best foundation for digital growth start with a preliminary project
Thoroughness pays off. A preliminary project is not just another “marketing audit” – it is a tailored deep dive that allows us to understand your business before we advise and execute.
Why should you choose a preliminary project?
Whether you have been marketing manager at the same place for several years or have just taken on the role at a new company, a preliminary project will help you gain an overview and set a clear direction for your marketing efforts. A preliminary project is not just a review of your channels—it is an investment in doing things right going forward, so you use your marketing budget most appropriately. The result is solid insight, a sharp digital strategy, and a ready-to-go roadmap that makes it easier to make the decisions that bring you closer to your growth goals.
A preliminary project provides you with:
- Overview of your marketing setup across channels and markets
- Concrete recommendations based on insights, data, and industry experience
- A clear direction for your digital strategy and growth ambitions
- A ready-to-go roadmap for your digital marketing operations
Strategic project manager
eCommerce Manager
eCommerce manager
Online Manager
Digital Manager
Curious about a preliminary project or whether we are the right agency for you?
We understand that choosing an agency can be a big decision. But hand on heart – if we were you, we would choose ourselves. Our customers call us Denmark's most honest and attentive agency – and with us, you will find specialists who are masters of strategy and digital marketing. Book a meeting with Philip & Co – and you will quickly find out if we are a good match!
What is a preliminary project?
A preliminary project provides an overview of your digital marketing setup and focused insight into how digital performance can be improved across channels and markets. In many ways, it is a thorough, extended analysis of your digital channels, historical efforts, and technical setups, in which our specialists identify challenges and map out growth potential. Through a series of workshops, we will present specific recommendations on how you can achieve better performance across the board. This also gives us a good opportunity to understand your business, ambitions, and market before we begin advising and executing a growth strategy. We often tailor each preliminary project to our customers' specific needs and wishes, but as a starting point, our model looks like this.
Like this predecessor preliminary project
The kick-off meeting
Technical analysis
Keyword analysis
Account reviews
Workshops
Thoroughness pays off.
A preliminary project is not just another “half-hearted marketing audit,” but a complete, tailor-made deep dive that allows us to understand your business before we advise and execute a broader marketing strategy. We don't just fob you off with quick fixes or “free template analyses,” but make a point of asking the right questions from the outset. We believe that your marketing budget should be used appropriately—and that requires thorough preparation. Preparation that is not just based on gut feelings, but on data-driven insights that ensure a stable foundation from which we can grow together and realize your digital growth ambitions.
9/10 continues after a preliminary project
Preliminary projects that became cooperation.
Some start with a free audit and a quick start-up. We believe that the best investment begins with thorough preparation, honest dialogue, and a well-considered action plan.
Supporting the role of the marketing department and a cohesive specialist approach has been key to several successful market expansions.
- Highlighted, B2B, SEO, SoMe, Tracking
This is how IQNITER and InboundCPH have together created results and leads through strategic consulting and targeted digital advertising. A strong collaboration rooted in trust and results.
A digital strategy can't replace real contact - but it can start the journey. RUC and InboundCPH are experimenting with new approaches to capture and retain the attention of young people.
A structured framework solves complex challenges and builds strong relationships, ensuring success in the collaboration with Securitas A/S.
Dedicated specialist effort and a trusting relationship are key to successful collaboration across multiple markets.
- Highlighted, B2B, SEO, SoMe, Tracking
A new strategic seo focus results in industry dominance and a massive increase in revenue across markets.
From invisible to visible: InboundCPH's seo strategy powerfully transforms Arval's online presence in the Danish market.
- Highlighted, B2B, B2C, Google Ads, SEO, SoMe
Improving Spies' SEO strategy helped increase their visibility on Google.
Lomax 6x doubled visibility on category-defining keywords with a targeted growth-focused SEO effort
When rebranding raises awareness and funds for vulnerable children.
Innovative SEO strategy resulted in 56% more visitors from Google and DKK 160 million in additional revenue after 2 years.
A cohesive team of specialists who are involved from the outset
With us, you won't be fobbed off with a junior employee – either at the start or later on down the line – because we don't have any. So when we do a preliminary project, we put together an A-team and bring in our skilled specialists right from the start – it's not just driven by templates or robots. We carefully select those who have the skills and industry experience, and we make it a point to ensure that there is also a good chemistry match. The specialists you meet during the preliminary project will also be dedicated to the further collaboration. In this way, we ensure a smooth start and a coherent collaboration. We call this the “same boat mentality.”.
We invite sales to the table
One of the major advantages of inviting sales to the table from the outset is that we can break down the silos that often exist between sales and marketing in larger companies and organizations. We want to ensure that the two departments work together and support each other, creating the best conditions for us to succeed across the board. After all, we don't just need to generate more and better leads—we also need to ensure that sales is geared up to seize the opportunities created through marketing—and, likewise, that sales helps marketing gain a better understanding of exactly what customers want.
Tech stack and work processes
As part of our in-depth work, we also take a natural look at your systems and work processes. The way you work has a major impact on the success of your marketing efforts. By gaining an overview here, we can work together to find smarter solutions that create better flow and free up resources in the long term.
Frequently Asked Questions
How much does a preliminary project cost?
It depends a little on the number of markets and how many disciplines/channels we need to investigate. As a starting point, a preliminary project costs from DKK 50,000, where we operate with four disciplines (e.g., SEO, Ads, Paid Social, and Tracking) and one market. If you want us to tackle more markets, there will typically be an additional fee of DKK 10,000 per market. And if more disciplines need to be added, there will be an additional fee of DKK 5,000.
Which channels do we look at when we do a preliminary project?
We often tailor each preliminary project to our customers' specific needs, wishes, and maturity, but as a starting point, we look at the entire digital palette—that is, everything from your TechStack, content production, CRM/Marketing Automation, Paid Social, SEO, Ads, and Tracking. We do this so that we know exactly where to focus and what we should embrace first to ensure maximum impact and future growth, but we can also just tackle selected channels and disciplines if that is what you want to start with.
Country expansions – is it time for new markets?
The preliminary project can be an excellent framework if you are looking to expand into new markets, as you can benefit from the many insights that a preliminary project provides. For example, it can help you identify what you are already doing well in existing markets, allowing you to scale your setup based on what already works. This way, you can ensure a more controlled and smooth expansion, allowing you to focus on the channels and initiatives that will contribute to the most growth.
Optimization of marketing strategy - existing market
The vast majority of those who choose to run a preliminary project use it to gain an overview of their existing marketing efforts and to gain insight into how they can improve performance across the board. And we embrace precisely those channels and areas that make sense for you. But we also speak from experience when we say that there are certain areas where we should always take a closer look.