Tracking and data

At InboundCPH, we are experts in tracking and data. We help companies set up tracking correctly so that they get the most out of their digital presence.

When you work with digital marketing, the data basis is crucial for your results. If the tracking is not in place, it often creates uncertainty about the results, and it can send wrong signals in relation to how you should prioritize your marketing budget.

We help create an overview and understanding of the data you have available. It is important that tracking is set up correctly, both in relation to channels (Google, social media and the like) and at campaign level (so you know if one message performs better than the other).

Therefore, the tracking must be set up correctly

When you work with digital marketing, it is important to be able to keep an eye on performance and results. A solid data base helps you learn more about which channels perform best, while at the same time you gain better knowledge of your target group and the target group's behaviour.

There are many challenges in tracking, including the use of cookies, which makes it even more important to have control over the data you have available.

This is how we work with data

At InboundCPH, transparency is important and we always make sure you understand the data and know how to read the results and how to act on them. To give you a good overview, we offer to set up a live dashboard so that you can always follow the performance of the marketing efforts.

In addition, we prepare customized reports that give you in-depth insight into the results and the learning from them.

WE LIVE ON GOOD RELATIONSHIPS

Here's what our clients say

InboundCPH has taken our Google Ads campaigns to the next level and significantly improved our returns. Total revenue in Denmark and Norway has increased by 60 %, while our return on ad spend has improved by 47 % compared to last year. I did not expect such good results at all!

Martin Borch

Co-founder

From day one, InboundCPH has been fully committed to working with us. They are proactive and not afraid to challenge our habitual way of thinking. It is clear that InboundCPH are specialists in Google Ads and know how to create profitable advertising campaigns.

Pia Dalskov

Head of Marketing

With InboundCPH, we have a committed partner who meets us at eye level. Their analytical and data-driven approach ensures that our SEO efforts and Ads campaigns are in good hands, and that InboundCPH does their utmost to ensure that we as a customer achieve success with our marketing. And I really appreciate that!

Caroline Hagen

CMO

InboundCPH manages to build a good relationship, where knowledge sharing is paramount, and where the nerdy knowledge is translated into information we can act on. You can tell that InboundCPH knows that SEO and SEM can work miracles. Seeing our brand overtake the competition on Google is a real pleasure 🙂

Mathias Jensen

Digital Marketing Lead

Honesty, openness and a strong but never cocky belief in one's own value are qualities we really value at InboundCPH as a partner. They have never either oversold or undersold their services, but have been honest in both the expectations poll, the forecasts and the subsequent reporting.

Johan Johansen

Digital Manager

What is tracking?

Tracking is about being able to follow users' behavior. What channels do they come from? What campaigns are they from? What demographic factors characterize the users? With tracking, you have the opportunity to follow your users and gain an understanding of their behavior and find out which of your marketing initiatives are working.

Why do tracking?

Tracking gives you data so that you can work more targeted with your marketing strategy and your sales strategy. It gives you the opportunity to get to know your target group better and thus understand the customer journey better. That knowledge can ultimately create more sales.

How much does tracking cost?

The tracking itself typically costs nothing. It only costs something if you use a third party to set up tracking, to learn more about the results or to collect the data.

Many third-party tools for tracking are basically free, including Google Analytics, Google Tag Manager, Google Data Studio and Facebook Business Manager. Other tools cost a smaller monthly subscription fee.

Can all companies use data tracking?

Tracking of data is relevant for all companies that have a digital marketing effort. Tracking comes in different sizes, and the level of tracking must of course be adapted to your company's needs and internal resources.

When you track a lot, there must also be someone to handle and analyze the data. Otherwise, it rarely makes sense to track. In addition, the amount of data can vary greatly from company to company, which will also have an impact on the company's needs.

Learn more about us

How do you work with tracking?

We collect business-critical data and convert it into targeted knowledge about your sales and marketing efforts. Tracking is essential for us to make well-founded, data-driven decisions that increase the yield of the efforts.

What is Google Tag Manager?

Google Tag Manager is a free tool that allows you to create better and more manageable tracking on your website or app.

What are Facebook Pixels?

The Facebook pixel is a small code that you insert on your website so that you can track how many of your users come from social platforms that are owned by Facebook. Including Facebook, Instagram and Messenger.

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Tracking and data