Specialists in Social Media

Social media strategy

We help you establish and execute a solid social media strategy that creates value for the bottom line. We can also advise/train on target groups, ad formats and optimal budget planning.

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Social media strategy

Social media is an important tool for generating leads and creating awareness in your company. Your company is probably already present on several different social media channels. But unfortunately, “presence” is not enough to succeed with your social media strategy. It often requires a well-thought-out strategy for both creative content, brand identity, goal setting/measurability, tracking, data analysis and storytelling. In addition, it requires insight into how different algorithms work in order to get your content out to your target audience in a way that creates the most possible value for your company.

At InboundCPH, we are specialists in social media strategy and are ready to help you along the way. If you feel that your efforts on social media have stagnated, we are ready to prepare a social media strategy that creates the most possible value for the company. We set up KPIs that suit your overall objectives in marketing.

How do we do it?
Your results are our biggest driving factors – we solve challenges and spot opportunities so you can create growth through social media. We create performance-oriented campaigns with the aim of creating the most possible value for your company. Our analytical and holistic approach to social media is one of the things that makes our clients' strategies absolutely sharp. We start from your company's needs and tailor the right social media strategy to your internal and external resources and needs.

We translate your data into measurable KPIs
At InboundCPH, we help you convert data into concrete learning and measurable results. Knowledge sharing is an important part of the cooperation with us. It is often something of a puzzle when your company's overall objective needs to be translated into concrete KPIs and the real value it creates.

At InboundCPH we do not use a social media strategy template. We work individually and help you map out which content, channels and formats best support your company's objectives and create value on the bottom line.


Here's what our clients say


InboundCPH has taken our Google Ads campaigns to the next level and significantly improved our returns. Total revenue in Denmark and Norway has increased by 60 %, while our return on ad spend has improved by 47 % compared to last year. I did not expect such good results at all!

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From day one, InboundCPH has been fully committed to working with us. They are proactive and not afraid to challenge our habitual way of thinking. It is clear that InboundCPH are specialists in Google Ads and know how to create profitable advertising campaigns.

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With InboundCPH, we have a committed partner who meets us at eye level. Their analytical and data-driven approach ensures that our SEO efforts and Ads campaigns are in good hands, and that InboundCPH does their utmost to ensure that we as a customer achieve success with our marketing. And I really appreciate that!

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InboundCPH manages to build a good relationship, where knowledge sharing is paramount, and where the nerdy knowledge is translated into information we can act on. You can tell that InboundCPH knows that SEO and SEM can work miracles. Seeing our brand overtake the competition on Google is a real pleasure 🙂


Honesty, openness and a strong but never cocky belief in one's own value are qualities we really value at InboundCPH as a partner. They have never either oversold or undersold their services, but have been honest in both the expectations poll, the forecasts and the subsequent reporting.

Do you know your competitors?

It is important to keep an eye on your competitors when working with social media advertising. By benchmarking your performance and visibility in relation to your competitors, you will gain insight into how you can create a valuable strategy.

At InboundCPH, we are experts in competitor and industry analyses. Therefore, we can create a realistic picture of your positioning on the market and the right social media strategy for how to achieve a larger market share.

Why is organic presence on SoMe not enough?

It is difficult for companies to reach their audience organically. In 2020, organic reach on Facebook averaged 5.2% and organic engagement as low as 0.25%. Therefore, it is not enough to just have an organic presence on social media.

InboundCPH helps you create the right strategy for your paid social media campaigns. Our many years of insight into how best to set up campaigns means that we can guide you in how to set up your campaigns correctly in a very practical way, so that they match your Facebook strategy and create a reasonable ROI. At the same time, we guide you in how to set a realistic budget that ensures the desired results.

How do you select the right SoMe channels?

There are several factors that come into play when your company has to select the right social media strategy. There are many different social media, and in the selection process you must keep an eye on user behaviour, target groups and the customer journey.

Your strategy must be centered around your customer journey. We can help you map your customer journey so that you can make the right channel choices for your social media strategy.

"When working with social media, it is important to consider the different platforms in the strategy. The different platforms have different algorithms and target groups, which must be factored into your strategy. If you work with Facebook, it is important to create a targeted Facebook strategy. Sometimes it may require small adjustments from platform to platform, whereas other times it requires a completely different approach when working across platforms.”

  • Celine Poulsen, Social Media Specialist

The same applies to LinkedIn, which often works with other messages to target groups based on job titles, industries and the like, whereas Facebook works with interest-based marketing. If you are therefore going to work with LinkedIn, you will require a targeted LinkedIn strategy in relation to content and target groups.

Therefore, an Instagram strategy or a TikTok strategy will be necessary accordingly. Depending on which channel you work with, you must vary your content and adapt it to the channel – both in relation to the platform's algorithm and the target group. At InboundCPH, we can help you target your content for the individual channels by creating objectives, mapping your target group, creating a content plan and setting up the right tracking for each channel selection.

Learn more about us

What is social media?

Social media (also called SoMe or social media) are online platforms that facilitate social communities in various ways. Some of the most widely used social media platforms are Facebook, Instagram, LinkedIn, TikTok and Snapchat.

How do you work with social media?

You can read more about us, our processes and our prices here.


Get in touch

Need help with SoMe advertising or wondering if it makes sense for your business to focus on social media ads?

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