Retargeting Campaigns

With retargeting campaigns, we help you set up value-adding campaigns that help your potential customers down the sales funnel.

Retargeting is about getting leads/customers by activating the target group that has already shown interest in your products or services.

Recipients who are part of the retargeting target groups are often further down the sales funnel, and therefore this type of ad creates a nice Return-on-Investment and good conversion rates.

Retargeting is a branch of paid advertising and can be done on various social platforms, including Facebook, Instagram and LinkedIn.

This is how we work with retargeting

At InboundCPH, we always consider the funnel when we do paid advertising. We take the customer journey as our starting point, and ensure that your advertising budget is used to create awareness as well as conversions - all depending on your objectives.

When we work with retargeting, we have a sharp focus on adapting campaigns and messages to both broad target groups, narrow target groups and retargeting target groups.

In this way, you hold your stakeholders' hands as best as possible when they get to know and build credibility for your company.

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Here's what our clients say

InboundCPH has taken our Google Ads campaigns to the next level and significantly improved our returns. Total revenue in Denmark and Norway has increased by 60 %, while our return on ad spend has improved by 47 % compared to last year. I did not expect such good results at all!

Martin Borch

Co-founder

From day one, InboundCPH has been fully committed to working with us. They are proactive and not afraid to challenge our habitual way of thinking. It is clear that InboundCPH are specialists in Google Ads and know how to create profitable advertising campaigns.

Pia Dalskov

Head of Marketing

With InboundCPH, we have a committed partner who meets us at eye level. Their analytical and data-driven approach ensures that our SEO efforts and Ads campaigns are in good hands, and that InboundCPH does their utmost to ensure that we as a customer achieve success with our marketing. And I really appreciate that!

Caroline Hagen

CMO

InboundCPH manages to build a good relationship, where knowledge sharing is paramount, and where the nerdy knowledge is translated into information we can act on. You can tell that InboundCPH knows that SEO and SEM can work miracles. Seeing our brand overtake the competition on Google is a real pleasure 🙂

Mathias Jensen

Digital Marketing Lead

Honesty, openness and a strong but never cocky belief in one's own value are qualities we really value at InboundCPH as a partner. They have never either oversold or undersold their services, but have been honest in both the expectations poll, the forecasts and the subsequent reporting.

Johan Johansen

Digital Manager

What is retargeting?

Retargeting is a way of targeting campaigns on social media towards a target group that has previously shown interest in your company. They have shown interest in e.g. to visit your website or interact with a post you have shared. Retargeting is possible on several different SoMe platforms, including Facebook, LinkedIn and Instagram.

Why do retargeting?

Retargeting is a way for your company to remain "top-of-mind" with the target group. Since the target group has better knowledge of your brand, retargeting campaigns are a good opportunity to get the target group further down the sales funnel. Among this particular target group will often be a good proportion of customers who are ready to buy and customers who would like to learn more about your brand or service.

How much do retargeting ads cost?

The budget for retargeting often varies greatly and should be adjusted in relation to your budget and the yield of the campaigns. The retargeting campaigns can be made as "always-on" tracks or periodic campaigns.

You determine the price of your ads yourself, and you always have the option to adjust your budget as needed. You choose how much you want to spend on your ads per day or within a certain period. We help you adjust your budget so that it fits your objectives and you get the most value for money.

Can all businesses use retargeting?

It is basically relevant for all companies to create retargeting campaigns, but it is not always easy to develop target groups that can be retargeted to. Because it requires, for example, that you have a certain number of visitors to your website. It may well take some time to build up a good target group. Once you've done that, it will often be possible to harvest some low-hanging fruit.

What is the difference between retargeting and remarketing?

There is often confusion about the use of the terms retargeting and remarketing. They are closely related and some use the words as synonyms. Others believe that retargeting is used in connection with paid advertising, while remarketing is often associated with email marketing and targeting marketing to past or current customers.

Using the latter interpretation, retargeting is a target group that has not necessarily become a lead or a customer, but has shown some form of interest. Remarketing is advertising a step deeper and is about utilizing existing leads/customers for upselling or conversions further down the sales funnel.

Are copycat and lookalike audiences the same as retargeting?

No. A copy and lookalike target group is a target group that an advertising platform (for example, Facebook Ads and LinkedIn Ads) forms on the basis of, for example, a retargeting target group. The lookalike audience consists of people who are similar to those from the retargeting audience. This type of target group often performs well, as the platforms in question sit on some data that we do not necessarily have access to - and they can form target groups based on this that are similar to your stakeholders and customers.

Learn more about us

What is social media?

Social media (also called SoMe and social media) are online platforms that form the framework for social communities. Some of the most widely used social media platforms are Facebook, Instagram, LinkedIn, Snapchat and TikTok.

How do you work with social media?

With targeted advertising campaigns on social media, we help your company increase brand awareness, create more leads ready to buy and achieve more sales. Read more about us and our work here.

Why do retargeting?

Retargeting is a great way to help potential customers down the sales funnel. Retargeting audiences often generate better results than other audiences and are therefore worth prioritizing as part of your advertising strategy.

Where can you create retargeting campaigns?

Retargeting can be done on several different platforms, including LinkedIn, Facebook and Instagram.

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Retargeting