LinkedIn Advertising

Advertising on LinkedIn

With targeted LinkedIn advertising campaigns, we help you attract ready-to-buy customers to your website. In addition, we advise on target groups, ad formats and optimal budget planning.

LinkedIn advertising, also called LinkedIn Ads, are advertisements on the social media LinkedIn. Unlike some of the other social media, LinkedIn is a more work-related platform. LinkedIn is therefore primarily an advertising platform we use in connection with B2B companies.

When you advertise on LinkedIn, there are good opportunities to target the campaigns to a very specific target group. This is because you, among other things, can target the ads to specific job titles, companies, sizes of companies and much more. In this way, you can ensure that you hit exactly the potential buyers you want.

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InboundCPH has taken our Google Ads campaigns to the next level and significantly improved our returns. Total revenue in Denmark and Norway has increased by 60 %, while our return on ad spend has improved by 47 % compared to last year. I did not expect such good results at all!

Martin Borch

Co-founder

From day one, InboundCPH has been fully committed to working with us. They are proactive and not afraid to challenge our habitual way of thinking. It is clear that InboundCPH are specialists in Google Ads and know how to create profitable advertising campaigns.

Pia Dalskov

Head of Marketing

With InboundCPH, we have a committed partner who meets us at eye level. Their analytical and data-driven approach ensures that our SEO efforts and Ads campaigns are in good hands, and that InboundCPH does their utmost to ensure that we as a customer achieve success with our marketing. And I really appreciate that!

Caroline Hagen

CMO

InboundCPH manages to build a good relationship, where knowledge sharing is paramount, and where the nerdy knowledge is translated into information we can act on. You can tell that InboundCPH knows that SEO and SEM can work miracles. Seeing our brand overtake the competition on Google is a real pleasure 🙂

Mathias Jensen

Digital Marketing Lead

Honesty, openness and a strong but never cocky belief in one's own value are qualities we really value at InboundCPH as a partner. They have never either oversold or undersold their services, but have been honest in both the expectations poll, the forecasts and the subsequent reporting.

Johan Johansen

Digital Manager

What is LinkedIn Advertising?

LinkedIn advertising, also called LinkedIn Ads, are advertisements on the social media LinkedIn. LinkedIn has over 700 million users, and it is therefore a platform with great potential. Advertising on LinkedIn is typically targeted at a specially selected narrow target group, which can consist of anything from a few thousand people up to several hundred thousand people.

Why Use LinkedIn Advertising?

There are many advantages to advertising on LinkedIn, and compared to other platforms, you can target your campaigns to very specific target groups on LinkedIn to a much greater extent. You can e.g. target job titles, companies, company sizes, job types and more. This means that you can much better target exactly the target group you want, and thus use your marketing budget in the most cost-effective way.

How much does LinkedIn advertising cost?
You determine the price of your ads yourself, and you always have the option to adjust your budget as needed. You choose how much you want to spend on your ads per day or within a certain period. We help you adjust your budget and update it as needed so that it fits your objectives and maximizes profitability.

Can all businesses use LinkedIn advertising?
When you want to advertise on social media, it is important to take into account what the purpose is and which target group you want to reach. LinkedIn advertising is relevant for many companies. However, these are often companies involved in the B2B segment, either in whole or in part. If you have doubts about whether it makes sense for your company to focus on LinkedIn advertising, please feel free to contact us.

Learn more about us

What is social media?

Social media (also called SoMe and social media) are online platforms that form the framework for social communities. Some of the most widely used social media platforms are Facebook, Instagram, LinkedIn and TikTok.

How do you work with social media?

You can read more about us, our processes and our prices here.

Why advertise on LinkedIn?

LinkedIn is a good way to reach your target audience. With more than 300 million active users, it is one of the most widespread platforms that provide good opportunities to create awareness of your product/service to increase the number of conversions and sales.

Is LinkedIn more expensive than Facebook?

As a rule, you pay more per impression and click on LinkedIn than on Facebook. This is due, among other things, to the fact that on LinkedIn you can more easily direct the ads to a very narrow, relevant group of decision makers. This does not mean that LinkedIn Ads is a worse business than Facebook Ads.

YouTube advertising, also called YouTube-Ads, is both the text and video ads that appear on YouTube. Since YouTube is a platform in strong growth, there is a really big potential in advertising on YouTube. When potential customers watch or search for videos on YouTube, YouTube ads allow you to reach those customers and hopefully attract them to your website.

There are six different types of YouTube ads; TrueView ads, Non-skippable instream ads, Bomber instream ads, Sponsored card ads, Overlay ads and Display ads. Through dialogue and sparring, we decide together which type of YouTube advertising makes the most sense for you and your budget.

What is YouTube advertising?

YouTube advertising, also called YouTube-Ads, are the ads (both text and video ads) that appear on YouTube. Therefore, when potential customers watch or search for videos on YouTube, they will be exposed to your YouTube advertising, which can attract new customers to your website.

Why use YouTube advertising?

Since YouTube is a platform with great growth, there is huge potential in advertising on YouTube. By making your messages and videos visible on YouTube, you can attract potential customers to your website.

How much does YouTube advertising cost?

It is difficult to say what the cost of YouTube advertising is, as it depends on the size of the campaign. However, we will of course adapt the advertising on YouTube according to your budget.

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