Shared knowledge and insights

Data & Insights

We convert data into knowledge and insights that enables you to make well-founded, data-driven decisions that increase the yield of your company's sales and marketing efforts.

Data & Insights (Top Image)_Tracking Team

We are specialists in data-driven business development

We structure business-critical data and convert it into tailored knowledge about your sales and marketing efforts. We provide your company with an intelligent, automated solution that provides easily accessible access to data and key figures in real time.

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We map out the purpose of the data collection and set concrete objectives for what the collected data will be used for.


We select the tools and solutions that best support the objectives we have set together for the data collection.



Data collection

We start the data collection and ensure an automated solution that gives you constant access to data and key figures in real time.


We structure the data and set up a visual dashboard that gives you unhindered and easy-to-understand access to the collected data.




We analyze the collected data if your goals and action plans require an in-depth data analysis.


We prepare concrete recommendations for focal points and efforts based on our analysis and our common objectives.




We optimize your website and your Google Marketing efforts - or advise you to do it yourself - based on our recommendations.


We hold regular meetings with you, where we discuss our efforts and agree on the efforts for our further cooperation.



Decisions based on data


We give you insight into your target group, their digital user behaviour, challenges and needs.


We give you insight into the channels that contribute the most to the company's objectives and bottom line.


We give you insight into the digital customer journey from first to last contact and the purchasing behavior of the target group.


We give you insight into the economics of marketing and the marketing channels that are most cost-effective.


Here's what our clients say


InboundCPH has taken our Google Ads campaigns to the next level and significantly improved our returns. Total revenue in Denmark and Norway has increased by 60 %, while our return on ad spend has improved by 47 % compared to last year. I did not expect such good results at all!

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With InboundCPH, we have a committed partner who meets us at eye level. Their analytical and data-driven approach ensures that our SEO efforts and Ads campaigns are in good hands, and that InboundCPH does their utmost to ensure that we as a customer achieve success with our marketing. And I really appreciate that!


The most important thing is, of course, the results that the collaboration has produced. The numbers speak for themselves: there has been progress on all parameters that we have worked with - and that we continue to work with. Seen in isolation, I have never before experienced such a high increase in traffic from Google to our website.


Honesty, openness and a strong but never cocky belief in one's own value are qualities we really value at InboundCPH as a partner. They have never either oversold or undersold their services, but have been honest in both the expectations poll, the forecasts and the subsequent reporting.


It is my belief that a company needs someone internally who sees the light in SEO. InboundCPH has been instrumental in ensuring that we saw the light. Today, we see SEO as a business-critical marketing tool that is crucial for customer access and value creation in our company.

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InboundCPH is a strong contractor and a great capacity in online marketing and SEO in particular. They have great drive and a super good business understanding, which enables them to design and execute business strategies in the digital world. Last but not least, they have a great sense of humor!


Get in touch

Do you need help collecting and structuring digital data, or are you wondering if making data accessible makes sense for your business? Contact Head of CRO & Tracking, Alexander, to find out how we can help you.

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