SEO for the construction industry and suppliers - SEO How to get more leads & customers with SEO

The importance of SEO for the construction industry in 2024:

• 71.2% of B2B web traffic in Denmark comes from Google, so a sharp SEO strategy is crucial to your success.

Understanding customer behavior in the construction industry:

• Potential customers spend a lot more time researching and often involve multiple decision makers. In most cases, this requires more content, targeting different stakeholders and a deep understanding of the customer journey.

The role of SEO in lead generation:

• SEO is the second most effective lead generation channel in the B2B segment, second only to email. In addition, SEO is the channel with the highest ROI.

Insights into the buyer journey:

• 71% of searches on Google start with a generic keyword. If you don't get found there, who will? Your competitors might. Let's turn the question around: who would you rather have educating your potential customers? You or your competitors?
• B2B buyers conduct an average of 12 searches before engaging with your business.

Key Takeaways:

• Strategies to optimize your SEO to attract and engage potential customers seeking information.
• Practical insights into how you can use SEO to improve your online marketing strategy and rank better on Google.
• How to work with the 4 cornerstones of SEO and what to prioritize first.

About the host:

Henning Madsen, CEO and SEO strategist, has worked professionally with SEO for more than 25 years and will share valuable insights from his experience advising Danish and international companies on digital marketing.

Register for the webinar here.
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