SEO course

An SEO course will equip and motivate you and your business to work with SEO. We strengthen your skills and create an understanding of the value of SEO so that it becomes an integral and natural part of your business. We hold courses in Copenhagen, Aarhus, Aalborg and Odense, and we can also come to your company if required.

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Tailor-made SEO course

For example, an SEO course can cover the basics knowledge and tools in SEO, or it may deal with more specialised topics. We focus not only on enabling you to take the necessary steps, but also on creating an understanding of why SEO is important to your business. We run courses for both individuals and larger groups of staff.

The course is designed around your challenges, objectives and framework conditions to ensure you get the most out of the course and to give you concrete strategies, methods and tools to use in your daily work. The course is typically structured as a mix of presentations, concrete examples and practical exercises, so that you learn quickly and effectively how to put the knowledge you have acquired into practice.

Contact us to learn more about our courses or read more below.

Course holders

Our SEO courses are led by Mark Mølgaard, Henning Madsen and Jacob Nørtov from InboundCPH, who have worked with search engine optimisation for a number of the largest Danish companies for 20 years.

With professional passion, commitment and humour, the trio has spent 20 years teaching and working with one goal in mind: to ensure the success of businesses - large and small - across the country through data-driven, insight-based strategies.

Among its customers are a number of digitally ambitious companies such as Aller, Berlingske, Spies, Lauritz.com, Kamstrup, Blockbusters, Kamstrup, Oticon, Jem & fix, ILVA, TV2, Stylepit and Atea.

Typical course content

The course is designed around your business, your challenges and your objectives to ensure you get the most out of it. We often find that the need falls into one of the following five subject areas.

Strategic SEO
The prerequisite for SEO success is a well-developed SEO strategy. The strategy must be based on your goals and success criteria, be concrete and action-oriented, be anchored at all levels in the company and be based on a solid knowledge of your target group and its search habits.

We help you make the right choices, priorities and decisions to set strategic goals and concrete forward-looking initiatives. We understand your business, your industry, your challenges and your products so we can give you the advice you need to achieve your goals. Read more about SEO strategy.

SEO at management level
If your company or team is about to start working with SEO, we can give you a knowledge edge so you can better provide realistic and concrete guidelines to your employees and more easily track their performance and results.

We'll give you a solid understanding of the purpose and value of SEO, and guide you through a range of online tools you can use to measure the impact and value of your work. As needed, we can help set specific guidelines and tasks for your staff.

Technical SEO
SEO isn't just about the content you put on your website, so if you're serious about your SEO efforts, you also have a number of technical challenges to address. Technical errors can have a big impact on your visibility in search engines. In the worst case, errors can make it impossible for Google to index your website.

We help you identify and understand the technical errors and inefficiencies that can affect your visibility in search engines, so you're able to address them quickly and effectively. Along the way, we'll teach you how to use a range of technical analysis tools to make your work easier, better and more effective. Read more about technical SEO.

Content optimization
The content of your website is one of the most important parameters for your position in Google's search results. If Google can't understand what your website is about and if the content isn't aligned with what your audience is looking for, you won't be found online.

We'll teach you how to create relevant and engaging content that drives organic traffic from Google, keyword visibility, higher conversion rates and increased sales. In addition to the purely textual, we provide guidance on content structuring, usability, headlines, page titles, meta descriptions and image optimisation. Read more about content optimization.

Link building
The most important factor in how visible your website is on Google is the quantity and quality of links from other websites to your website. An inbound link can be seen as a recommendation of your website, and links therefore give Google a strong indication of how good and relevant the website is.

We provide you with knowledge about your current market position, insights into who is linking to your competitors and concrete recommendations on how to work effectively with link building, build new links and maximise the value of your existing links. Read more about linkbuilding.

An SEO course with us is

Our SEO course is designed around your business, your market, your target audience and your workflows to ensure you get the most out of the course and to give you concrete strategies, methods and tools to use in your day-to-day work.

With 20 years of experience, we are among the most experienced in the industry. Our training is proven and based on experience gained as far back as 1998, when search engine optimization was introduced in Denmark. We constantly keep abreast of the latest knowledge.

Locally based
We can organise an SEO course in Copenhagen, Aalborg, Aarhus or Odenseand, of course, we will come to your company if you wish. A course at your address is typically an advantage if it is to be held for a group of employees.

Our SEO courses are typically structured as a mix of presentations, debates and workshops, so you can quickly and effectively learn how to put the knowledge into practice. We take as our starting point the specific challenges and framework conditions you face in your business.


Henning Madsen

Founder, CEO & Head of SEO

Se forfatter

Book an SEO course

Do you and your employees need professional sparring and upskilling to work with SEO? Contact Henning Madsen and get a no-obligation dialogue about how we can put together a targeted course for you.

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